Back in December Activerain conducted a survey of its members asking them to identify the top three biggest seller mistakes. The results from 1,000 agents were tallied and an infographic was prepared by Activerain and made available to all members.
We were advised to use it in our listing presentations to make it easier to broach some of the subjects with sellers by advising on areas that needed addressing pre-listing and backing up what we were saying with the survey results. Always helps to have stats to back up what you are recommending.
Then in January Activerain sent out another way to use the graphic -- by disseminating it to online and print news sources. (Find out how to do this below my graphic)
I first used it in a blog post here, Biggest Seller Mistakes, and Activerain featured it!
Then, Activerain got its turn to be featured.
I submitted that blog post to our Fairfield County local paper editor, and the article with infographic was published in the real estate supplement of at least 6 local papers AND in their online version as well.
Here's a copy of the print article.
Need some guidance in how to approach news media sources? Activerain has formed a Media Team. You can join the media team here and build your local presence in print and your online Google Author Authority. If you decide to use the seller mistake infographic, you will be provided with the graphic and also a sample press release you can use to get started. It's really a no brainer and an opportunity to provide good content to your local news sources AND get your name and company in print or online.
In case you missed it, Activerain yesterday released a Hidden Gems infographic for member use.
Get on board if you have not already done so and use these resources to augment your marketing.
Other resources to check out to get started:
If you need any help getting started, feel free to email me anytime or call 203-520-6930.
Activerain Featured in Fairfield County CT Newspapers