Wouldn't it be great to see your name printed in the local newspaper dishing out local real estate advice?
A couple of months ago, we announced that we were starting an ActiveRain Media Team. Members of the media team are provided with a special media kit to help them reach out to their local print/online news hubs as we publish new infographics and other news worthy content.
Join the ActiveRain Media Team
This media kit is for our newest infographic, Hidden Gems in Real Estate. Hidden Gems is the compilation of over 1,500 survey responses from the ActiveRain community. Agents, brokers, home stagers, lenders, and other real estate professionals were asked to look through a series of specific home features and decide if they significantly impact the value and enjoyment of a home.
What this infographic really needs (and what will get you noticed) is YOUR own personal experience and story. Don't just toss this out to the media, add your local insight! Talk about the features in your local market that are even bigger "hidden gems" and feel free to shoot down findings from this survey that you disagree with. Make this content yours.
- Press Release Template for Hidden Gems (Word Doc)
- A Downloadable JPG of the infographic
- The html embed code of the infographic in case a reporter requests it
Our goal is that any articles that get printed are about YOU as the real estate agent, not about ActiveRain as a company. Adding your experience and local flavor should accomplish that.
All we ask is that the article includes a link to http://www.activerain.com/hidden-gems. When ActiveRain is cited as the source of the survey data and infographic, it builds up our domain authority and helps everyone's blogs on the site to rank higher.
Customize the Press Release
ActiveRain has already written the bulk of the Hidden Gems Press Release for you. All you need to do is customize it with your own local angle on the story and your business contact information. Any text in red that you see in the Word Document needs to be changed. Don't forget to convert all of the text back to black before you sent it off to the reporters!
Send Your Press Release to Local Media
Read the blog post Press Coverage and PR Basics for Real Estate if this is your first time working with the media or if you simply need a refresher. We provide you with detailed instructions on where to send your customized press release once you are finished writing it.
HTML Embed Code
If you are working with an online news agency and they request a copy of the infographic, please send them this HTML Embed Code Text File that will properly source the infographic back to ActiveRain. The story they write should be all about you as the agent, but we still need to make sure the ActiveRain gets the proper citation on the data.
Know Your Data
Any time you are approaching the media, it is important to understand how your data was collected. Reporters want to make sure that the information is trustworthy.
The information from “Hidden Gems” was compiled by surveying more than 1,500 members of the ActiveRain community. Real estate professionals were given a list of home features and asked to rate each item based on the value to the home buyers. Here is the raw data we worked with to build this infographic.
Q1 Rate these hidden gems that frequently aren’t reflected in the listing price that buyers should be on the lookout for.
Q2 These upgrades are typically reflected in the listing price. Rate these items... are they "worth every penny" for the buyer?
Q3 Lifestyle attributes are about the location, not the physical home. Rate these items that are normally reflected in the listing price based on their value.
Let Us Know How it Goes
We want to know where you get published, please make sure you leave a comment in this post or email one of our community managers if you hit paydirt! We'll share your success with the entire ActiveRain community. Good luck!