Beware of the AWE factor.

I love that 'WOW' from a buyer, too. It usually means the home search is over. Now lets start the paperwork part of the home buying process. 

And yet - every seller needs to work hard trying to create that wow.

Getting buyers to even start with "Wow" is great, but you are right, sometimes that needs to be converted to real work and contracts for escrow!

yes...so many people look at the pretty house but see even the small issues.

This is true of many things, like buying a new or different ca