Why Blogging Is A Valuable Tool For Real Estate Agents

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In modern-day Internet parlance, a Blog refers to a short Web log, and started out as a personal journal Web site.

These days, blogs are important not only for showcasing personal experiences and commentary, but also for enhancing how business is done. For those in the real estate industry, a real estate blog would generally contain local, city or town real estate information, as well as posted entries of opinions, events and updates on the housing market.

What's Inside Property Market Blogs These Days

While a lot of a real estate blogs show generally static information, as well as links to other relevant real estate Web sites and information, the posts are an ongoing archived journal. Real estate brokers should regularly post to their blogs, to provide updated and relevant content. The posts that are written may range from personal opinions about local real estate market trends, to announcements of local property market events or schedules.

Why Are Blogs Popular These Days?

According to Web analysts, one of the major reasons why blogs can be very popular with the search engines, is because of the regular current content posts, as most search engines will frequently visit an updated Web site more often, and may even be inclined to rank some of its content better.

Real estate blogging is seen as the "in thing" to do these days, as these types of venues are rapidly growing today. With the increasing use and number of blogs, you'll need to consider and know what it will take for your posts to be seen more and stand out from the crowds, gain more readers or subscribers and get easily spotted and ranked well by the search engines.

Update Your Postings

Professional bloggers usually recommend that adding in one post a week would be good enough, although two posts a week would be great, and three or more would be very beneficial. Real estate bloggers need to know that quality is always better than quantity, when posting frequently. If someone new comes to your town or city, and views whatever events you're attending or doing, or if you write updates on your communities' housing trends, those wishing to move to your area will want to know more all about it.

Try To read The Blogs of Others Too

As the Internet is filled with a large number of blogging communities, a lot of other property market bloggers around the country are also doing what you're doing. It would also be beneficial if you take some time to subscribe to the larger ones and learn important info, as well as get some needed pointers as well. Reading other people's posts also helps you gain more information and will in the long run also sharpen your marketing and public relations skills.

Build A Loyal and Regular Reader Base

As most experienced bloggers will tell you, it's right to not to even feature your listings on your main blog, as you can place links to them along the side panels, however there are other important marketing aspects for your real estate blog.

When you're blogging, you are positioning yourself as an expert in your field, by writing not only about specific property market topics or issues, but also a wide range of related material, like community events, sights to see, market trends, and government and business news as well. In doing so, you will be able to quickly get your reader’s interests, and make them loyal visitors or clients in the long run.

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Chip Jefferson
Gibbs Realty and Auction Company - Columbia, SC
Thanks....I hope to do more.
Mar 23, 2008 12:33 AM #1
Christopher Bonta
The Bean Group - Londonderry, NH
Realtor, Integrity and Honesty

I'm new to blogging and have had a lot of questions about it, until 3 weeks ago I didn't even know what the term meant. Thanks for informing an "old dog" about some new "tricks". Lastly, if you wouldn't mind I'd appreciate any constructive criticism you could give me about my site.


Mar 23, 2008 12:35 AM #2
Doug Fritchie
DOUG FRITCHIE-Silver Legacy Properties,Inc. - Portland, OR
  I think you are exactly right about bloging...Good article.
Mar 23, 2008 12:49 AM #3
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate
A blog with careful thought, well written subjects, and hyper local content will do very well for the individual who puts in the time and effort. The web 2.0 has become a very large part of my business.
Mar 23, 2008 12:50 AM #4
Kevin Robinson
Twin Falls, ID
Fractional Developer
I just started on AR and have already picked up a few customers from it. I'm trying to keep my blog material well written and informative.
Mar 23, 2008 01:22 AM #5
deVismes P. Sharp
Benson and Mangold Real Estate - Oxford, MD
Talbot County Maryland Realtor
Really Good Information! Thanks!  I am new to thing blogging thing and have learned so much information from people like you feeding us informations.  Again Thank you.  Happy Easter.
Mar 23, 2008 01:34 AM #6
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