Many real estate agents aren't taking full advantage of the most powerful resource for finding targeted leads—the Internet.
Many people nowadays are only using the Internet to gather information when they're looking to buy a home. Through the use of SEO search engine optimization Google will show your website in the search results when people search for relevant keywords. Do you see the power of this? If you're promoting your website correctly, Google sends people to your site when they enter queries that show intent to buy. Creating a website that ranks highly in Google and other search engines requires hard work, patience, and a focused plan. While a complete SEO plan yields the best results, you can follow these three tips to improve your site's ranking in the search engines.
Create High-Quality, Engaging Content
Google loves websites that provide an enriching experience for the user. Your website needs content that answers questions that potential clients have. Take a sheet of paper, or open a word processor document, and write a list of every question and interest that you feel clients might have. This gives you a good starting point for creating content. For questions that have short answers, you can create a frequently asked questions (FAQ) page to give readers quick access to information.
For other questions that take more effort to answer, write articles that address individual topics. Google likes websites that have a lot of excellent content, so don't neglect this area. As you write your articles, try to link to a few authoritative sites such as Wikipedia or About.com as sources. Google likes to see links to other pages, and this can improve your ranking. Ideally, you want to link to authoritative sites that aren't direct competitors, as there's a chance the reader may stay on the competitors' sites.
Utilize Video and Social Media Sites
Video is a very appealing form of content. Users don't have to read; they simply click play and watch. And with real estate, the possibilities for creating video content are nearly endless. You can add video tours of homes, create tutorials to help users better understand the purchasing process, or interview real estate experts to show people why it's a great time to buy.
Social media sites such as Facebook, Twitter, and Instagram can be powerful tools for your website. They give you the ability to instantly send content to large groups of people, provided you have a following. Getting people to add you on Facebook or follow you on Twitter is simple, but requires time. All you need to do is show people that you add value to their lives, and they will listen to what you have to say. The key to this is creating amazing content and marketing your site using SEO.
Use Effective Titles and Pinpoint Your Content
The Internet is a vast place, full of information on a variety of topics. You need to carve out a small section, create laser-focused content, and become recognized as an authority on it. Determine the most important thing your business does well—and make your website a representation of that. Whether you focus on selling high-end real estate by the beach, or condos downtown for young professionals, everything about your website should cater to your target audience. Give them what they want, and they'll reward you with their business and refer you to friends and family.
An easy way to work toward this is to design article titles to focus on your niche. You want your site to grab attention when people enter relevant keywords into Google. Titles that directly address what readers want get them to visit your site. You also want to focus on little things that Google likes to see, such as making the URL for a picture include keywords you're focusing on. There's a lot of subtle tips like this that help your site rank high in the search results.
Master SEO and Get Your Site on the First Page of Google
These three tips are only a start toward ranking your site on the first page of Google. The Ballen Method is a comprehensive system that tells you exactly what you need to do in order to get your site ranked high in your niche. In only seven lessons, you'll learn how to use classified ads, press releases, blogging, and more to get your site noticed.
Find out how you can use this step-by-step plan to help your business grow.
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