Weekly Website Tip - Install Google Analytics & Webmaster Tools

By
Real Estate Agent with Resident Realty FA.100079118

Google AnalyticsMost folks probably already know this, but for those who don't, you need to install Google Analytics and Google Webmaster Tools on your website.

I spend a large portion of my days going through the data, both for Peacock Virtual Solutions and for our clients.

Google Analytics gives a huge amount of insight into your website and the visitors behavior while they are on your site.

Some of the primary information it provides you with is:

  • The number of visits to your website
  • How many of those visits were unique
  • The average number of pages your visitors looked at
  • Your bounce rate (percentage of visitors who left w/out clicking deeper into your site)
  • How long your visitors are staying on your site

All of this information can help you see how effective your sites content and design is, but you can dig much deeper and there is a lot more valuable information available.

Google Analytics also gives you acquisition data (where your visitors are coming from and how they are finding your website).

If you are a social media addict like myself, you can see how many visitors come from each social media platform. This will tell you how effective your marketing efforts are on these platforms. For instance if you are getting lots of visitors from Facebook but not many from Twitter and Pinterest, maybe you need to adjust how you are sharing and engaging on those sites.

Google Analytics also tells you the search terms that your visitors used when they clicked onto your site from the search engines. This is valuable information because you can tell what keywords and phrases you are using effectively. Potentially more important than that though, you can see if people are not finding you for keywords and phrases that you think they should be, this lets you know if you need to make adjustments in your content.

More awesome data Google Analytics tells you:

  • Which pages & posts on your site get the most visits
  • Which pages & posts on your site have the lowest/highes bounce rate
  • Which pages & posts people enter your site on the most/least
  • What days of the week your triffic is highest/lowest.
  • Real-Time Data - Who is on your site right now and where they are

In addition to Google Analytics, you need to setup Google Webmaster Tools.

Webmaster Tools gives you much different information about your website and it's performance and visibility.

Some of the best info Webmaster Tools tells you:

  • Search Queries (where Google Analytics tells you what search terms people used to click through to your site, Webmaster Tools tells you every search term people used that your site was presented to them and they did not choose to click on your site. It shows how visible your site is)
  • How many websites link to your site, and how many links there are
  • How many pages Google has indexed on your site
  • Your keyword density for your entire site (which words are used most frequently)
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Tags:
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Rainer
45,618
Shaffer Realty
Virginia Beach, VA
Professional. Ethical. Caring.

Do you know if the Google Analytics suite is compatible with a Market Leader enterprise account?

Mar 24, 2014 11:16 PM #1
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

Unless they have made major changes lately, you can not install Google Analytics on Market Leader sites. This is one of many issues I have with their sites. They do not allow external scripts to be installed.

Mar 24, 2014 11:31 PM #2
Rainer
45,618
Shaffer Realty
Virginia Beach, VA
Professional. Ethical. Caring.

Thank you Kevin for the prompt response!  

Mar 25, 2014 07:42 AM #3
Rainmaker
212,605
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

Market Leader still does not allow you to install either of these. Agents can pay for the professional upgrade to market leader and get basic info like bounce rate etc. That is why I prefer to run my own websites, complete control.

Mar 25, 2014 08:04 AM #4
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

Shaffer Realty ~ You bet!

Mar 25, 2014 10:01 AM #5
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

Stefan ~ I agree, I am not a fan of any of the managed/redirected sites, I want full control of everything including lead generation. Hate the idea of having to pay for the leads my site generates after I'm already paying for the site... makes no sense.

Mar 25, 2014 10:02 AM #6
Rainmaker
242,154
Rick Frissell
HomeXpress Realty - Valrico, FL
aka "The Red Baron of Real Estate"

Great explanation of both tools.  I had trouble with the webmaster tools install, but will have to revisit after reading your blog.  I had no idea we could learn about our google indexing.  Thanks.

Mar 25, 2014 09:07 PM #7
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

Rick ~ There are a few different ways to verify Webmaster Tools, typically you don't need to install anything. If you have analytics on the site then it can just verify itself that way. Let me know if you have any trouble.

Mar 27, 2014 01:23 AM #8
Rainer
483,224
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ
#ChandlerRealEstateAgent

Great tutorial...

Mar 27, 2014 01:57 AM #9
Rainer
6,973
Jake Walnut
RentalApplication.net - Chicago, IL
Rental Application (.net)

One of the best posts I've seen on AR lately! I've long understood the importance of Google Anayltics/Webmaster Tools, but there are definitely areas that I stumble over. Thank you! (Also the bit about social media anayltics - so important today!)

Mar 27, 2014 04:16 AM #10
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

Liz ~ Thanks!

Mar 27, 2014 07:56 AM #11
Rainer
100,848
Kevin Ray
Resident Realty - Aurora, CO
REALTOR & U.K. Real Estate Consultant

Jake ~ Thank you so much, I really appreciate your kind words!

Mar 27, 2014 07:56 AM #12
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Rainer
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Kevin Ray

REALTOR & U.K. Real Estate Consultant
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