I heard there was a time when REALTORS had to flip through a 1,000 lb property listings book - thank God I wasn't around then! Then came the MLS and Internet when everybody thought REALTORs would be replaced by technology, like Travel Agents. But we're not dealing with $5,000 one time vacations, and real estate is much more complex than a vacation.
Fortunately I also missed the Fax age. I was around but was a Domestic Godess and raised two fabulous, entrepreneurial minded kids. Kinda funny, my kids have no idea what are fax machines. I once told them a fax is like a pager - LOL!!! I knew darn well they wouldn't know that either. So I continued to say, they're both antiquated technologies. Those of us in the business, however, still come across those who ask for a fax or don't use electronic signature software or cloud hosted systems.
What happened to the dinosaur? My guess is that while running through the forest they got strangulated by fax machine cords and ate discarded pagers, therefore died of electricution. The rest of the species morphed into images we can now find on Instagram. At least those that made it on Instagram are leading the heard instead of being fossilized.
I'm just kidding around with silly analogies to illustrate how technology is evolutionary and if we're not able to adapt, we'll end up in a museum too. In today's world we not only need to be savvy in our marketing for listings and ourselves, we need to be cutting edge to reach Millineals and Generation Y. The cocooning effect makes most other marketing ineffective. They don't buy computers anymore. Maybe some buy laptops, but when most people between the ages of 20-40 look for a property they use ianything but not a computer; its Boomers who are using computers yet still use iphones and ipads pretty readily.The more you have to click through the more likely you'll lose your prospect. Hence, be mobile ready, Mobilecentric. If you're not, somebody else is mobilized to catch your prospect.
PS - I made up the word Mobilcentricity(SM). Yup, you heard it first here! Feel free to share it for a small royalty fee of $1.00 per share, LOL!
