Coke vs Coke, Comparing Comps, Apples But No Oranges
What the heck?
Is it the lack of sleep?
Maybe it’s something I ate…or didn’t eat.
There is some Coca Cola in the refrigerator - typically purchased when there is some kind of special that makes stocking up seem like a good idea. Do people think Coke on rainy days?
Then there is a lone bottle. Kinda old-fashioned. Almost nostalgic.
But you know what - the Coke in the bottle is not quite the same as that in the can.
If you were to ask me -- I’m not sure I could tell you the difference between a Coke and a Pepsi.
Coke is the real thing, right?
Pepsi -- hmm, there was that Michael Jackson thing, am I remembering correctly?
Pepsi tries harder because it’s number two -- no, no, that’s Hertz or Enterprise or….
Okay, I digress….
Anyway the Coke in the bottle is from Mexico -- and the formula, I hear, is just a bit different…but they still call it Coke.
But you know….
Here’s what I was thinking….
Comparing Coke versus Coke is a lot like real estate appraisals.
Or what masquerades as an appraisal.
I promise -- not a rant about online appraisals.
But a reminder that even though that Coke looks like this Coke there is a difference. It may not matter to you. Or me. But there is a difference.
The same goes in real estate. Even condos in the same building. Same floor plan. Same orientation. But one is on a higher(or lower) floor and there is a difference in price. Or one has been remodeled but so has the other one. Yes, but one was in 2012 and the other in 1982.
Comparing comps really is about comparing apple versus apple. Coke vs Coke -- as long as you keep it real.
Okay….maybe it’s time for a break…
Hmm
Coke vs Coke, Comparing Comps, Apples But No Oranges
or else suffer the results of an incorrect online appraisal
Endre
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