HDR Photographs: Painting or MLS picture?

By
Real Estate Agent CO: II100035296

Have you ever seen pictures on the MLS that look more like a painting than a photograph?  Those pictures were probably created using an artistic affect/HDR technology that is now available on a cell phones  with some of inexpensive photo-proccessing software packages.  

The purpose of real estate photography is to allow buyers to see what the house looks like.  Ideally the photograph should convey what it feels like there.   MLS pictures shouldn't be looking like paintings.   Unfortunately, that is what happens when many real estate agents attempt to use the HDR (High Dynamic Range)  effect on their photographs.     

Basically, the HDR effect changes the contrast.   Pros manually combine photographs to get the proper contrasts in the correct spots.  However, the cell phones and artistic HDR effect in some of the photo-processing software programs, applies the effect across the entire picture.   Often the pictures end up with a grainy look.  

The HDR effect can also have some interesting effects on the clouds.  It also has an odd effect on natural wood floors.  Wood floors in HDR pictures seem to dominate the entire picture in most cases.  (The photograph below is an exception.  The floors can't be blamed this time....) 

The picture below is the most extreme HDR photograph on the MLS that I have stumbled across this weekend.   Every MLS picture on this listing was distorted with the HDR affect. 

Example of bad HDR photograph on MLS

Remember, the purpose of real estate photography is to allow buyers to see what the house looks like.   

For further information, here are some links. 

http://lifehacker.com/5991508/what-is-hdr-and-when-should-i-use-it-in-my-photos/all 

http://www.csmonitor.com/Innovation/Tech/2012/0822/How-HDR-helps-your-iPhone-or-Android-camera-go-pro


Sincerely,


Sondra Meyer Peterson, CPA

Real Estate Photographer

Home Stager
Colorado Horse Property Specialist
 
Colorado.  See It.  Experience It.  Live It

 

Comments (10)

Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

I see what you mean with your wood floors example. Social media like Instagram has built in filters to fuzz out colors and other effects. I completely agree with your thought we are not pushing ART here, but a photograph of what the various parts of a house look like to screen in our Internet search what we want to look at for our showings Sondra. We are not buying museum paintings but a home to live in. People can get just one step too clever methinks with their photography skills.

Mar 30, 2014 12:02 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Sondra - You're right. There's nothing wrong with showing a home to its best advantage, as long as we stick to the basic truth. HDR can be a great tool for real estate photography when properly used, but the HDR filters on cell phones don't give much control over effects, and are best used in very specific light or contrast situations.

Mar 30, 2014 12:40 AM
John G. Johnston
John G. Johnston & Associates, LLC - Westcliffe, CO
An Exclusive Buyer's Agent ~ Westcliffe, CO

Sondra  I agree with Gary.  Love to look at these pictures but I'm afraid the real house would be a turn-off compared to the pics in the MLS.  Enjoy your day!

Mar 30, 2014 12:44 AM
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Sondra - HDR done well is a definite advantage in presenting a better view of the property.  However, in untrained hands it can take an the more ethereal look that isn't doing the property any good or justice.  

Mar 30, 2014 03:06 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Sondra, It does make those floors look weird. I try to make mine really look like the property whether it is good or bad.

Mar 30, 2014 05:09 AM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Sondra ... That is very strange! This photo looks like an old photograph, a photograph taken from a photograph and or like this home could be "Haunted" 

Very interesting post and I will have to check this out later when I have more time! Featured to the group:

LATE NIGHT - EARLY MORNING AT ACTIVERAIN

VB 

Mar 30, 2014 06:11 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I think it's best to stay away from being OVERLY creative when taking listing pictures. GOOD pictures are what matter, and as you stated, we need to try to portray the house as it is. 

Mar 30, 2014 09:57 AM
Anonymous
Heidi

I'm not a Realtor. I stumbled across this post after seeing a bunch of HDR photos on Realtor.com, and then finally googling "what's with real estate photos that look like paintings". (That is seriously the actual words I typed into google.) This post is the first page that came up.

From a consumer standpoint, I can clearly tell that these kinds of photos have been edited. It makes me feel like whoever posted them is trying to make the property look like something more than it really is. I know that, when I actually view the property, it will look totally different. I would much rather see the real property up front, than to waste my time chasing a fantasy.

Please guys, give buyers more credit. We're not as easy to fool as you might think. Many of us are turned off by "sales-y" behavior, like excessive photo editing. And we can tell that you're doing it.

Jun 20, 2014 06:57 AM
#8
Anonymous
Heidi Garman

PS... if you want to see what I'm talking about, here are some of the properties I just looked at:

http://www.realtor.com/realestateandhomes-detail/143-Ruth-Ln_James-City-County_VA_23188_M67675-44904?row=15&ex=VA578189158

http://www.realtor.com/realestateandhomes-detail/5107-Greenwich-Mews_Williamsburg_VA_23188_M62213-38383?row=32&ex=VA583036490

http://www.realtor.com/realestateandhomes-detail/306-Littletown-Quarter_Williamsburg_VA_23185_M64587-08985?row=16

http://www.realtor.com/realestateandhomes-detail/6159-S-Mayfair-Cir_James-City-County_VA_23188_M56505-76723?row=18

Jun 20, 2014 07:05 AM
#9
Sondra Meyer:
Colorado Springs, CO
See It. Experience It. Live It.

Hiedi, 

Thank you for your comments and taking the time to share the links!     It is always nice to have buyer/potential clients input.  

Sondra 

p.s.  Thanks for also mentioning how you found this post.  

Jun 20, 2014 08:10 AM

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