Does baking cookies increase the odds of selling your home?

By
Real Estate Broker/Owner with Christiansen Group Realty (260)704-0843

I'm of the opinion that there are no magic tricks to selling your home.  

If it's priced right and presented well, it's going to sell.  Period.   

We recently did an open house on one of our higher end listings.  One of the other agents in my office suggested that we bake cookies right before the open house.  This would make the home smell amazing, plus it's nice to have cookies for the visitors.  

CookiesThen she said:  Baking cookies will increase the odds of somebody wanting to buy the home.  

I have nothing against cookies.  I love cookies.  They're awesome!  

But do cookies really sell homes?  

I get what she's saying.  The smell of a home is very important.  I've seen buyers get completely turned off by intense odors and not even finish the showing. 

If a buyer walks in and the first thing they smell is freshly baked cookies, that's a good thing. 

But is it going to make them buy the home?  

If baking cookies is all it took to sell homes, then Betty Crocker's in the wrong business!  So are Famous Amous and the Keebler Elves.  

The Cookie Monster would have to re-structure his contract with Sesame Street because of all the homes he would have to buy.  

Okay...  Maybe I'm being a little extreme here.  

I know that she didn't mean that cookies alone would sell a home.  She was just recommending an idea to help the home smell more pleasant and welcoming.  

We went with brewing some hazelnut coffee instead, because if I was in charge of making cookies, the house might have smelled like burnt cookies.  

Now I'm craving a cookie.  Great.  

 

Posted by

 

 

   

Fort Wayne Realtors Jared and Amanda Christiansen with Century 21 Bradley

Amanda Christiansen is an award winning Realtor with Christiansen Group Realty.

 

Jared Christiansen is a business partner and in charge of marketing and taking care of things behind the scene.

 

Enough about us...

 

Tell us what you want your real estate experience to be, and we will do it YOUR way.

 

Buying a home in Fort Wayne? Tell us your wants and needs. Let us know how you envision your family living.  Tell us what's important to YOU, and we'll find the community and home that fits.  

 

Selling your home in Fort Wayne?  Our job is to make you the most money possible in the shortest amount of time. We offer our sellers professional staging, professional photography, and more internet marketing than most. 

 

We are committed to giving you everything we have to offer.  We are both full time agents and will work around your schedule.  Do nights and weekends work better for you?  NO PROBLEM. We are here to help YOU at YOUR convenience.

 

Amanda can be reached at 260-704-0843, and Jared can be reached at 260-704-0842, or you can email us at JaredChristiansen@gmail.com, or Amanda427@gmail.com.

 

 

Comments (157)

Gene Fitzpatrick
Charlotte, NC
the Mortgage Doctor

Cookies and coffee? How can you go wrong? I am headed to the bakery right now!

 

Apr 01, 2014 12:43 AM
Sylvia Jonathan
Coldwell Banker Platinum Properties - Irvine, CA
Broker Associate, SFR

Freshly baked cookies smell nice if you don't burn them. Fresh coffee is great too. I am always in a quandary whether I should do it or not, because cookie crumbs and potential coffee spills in a nice home make me nervous.

 

Apr 01, 2014 01:19 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

The cookies alone will not sell the home, but they will enhance the experience.  It is staging for the nose.

Apr 01, 2014 02:29 AM
Denise Lynn Zuzak
My Home Group - Scottsdale, AZ
Scottsdale AZ Realtor | Home Stager

I believe it is ONE of the ingredients to selling your listing! 

Denise

Apr 01, 2014 02:51 AM
IRMA Beltran
Century 21 M & M and Associates-Turlock homes Real Estate - Turlock, CA
Your Real Estate Agent 4 Life Always there 4 You!

The staging of the home in combination with the smell are two very important ingredients to selling you listing, but does the home meet you clients needs?

Have a Blessed day

Apr 01, 2014 03:32 AM
Marc McMaster
RE/MAX Centre Realty - State College, PA
Putting my clients before myself

It probably helps somewhat, it's better than smelling like cat urine and gives it a homey feel. 

Apr 01, 2014 03:36 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

So many things can be done to maximize a homes' appeal!    I recently read that a brokerage - was it Better Homes or Buffet's brand? - is designing their own perfume to scent their homes.   Their premise was to engage yet another of the buyers' senses in the most positive way possible.    

Apr 01, 2014 04:49 AM
Karen Crowson
Coldwell Banker Residential Brokerage - Rancho Bernardo, CA
Your Agent for Change

Well I know one thing. When you have them at an Open House, visitors will likely chat a little longer. And face to face contact is what it's all about.

Apr 01, 2014 09:50 AM
Whitney Watson
First Heritage Mortgage - Henrico, VA

I do open houses with a realtor who brings an entire spread of gourmet sandwiches, cookies, and drinks.  No, I don't think it sells the house, but it sure helps us pick up new buyers!

Apr 01, 2014 12:20 PM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

Now you did it! I want a cookie too! I know what that agent meant. The aroma makes the home smell more like this is what it will be like when I make cookies here.

Apr 01, 2014 01:20 PM
Frank Harper
Idaho Family Real Estate - Boise, ID
Broker/Owner, Realtor, GRI, SFR.

Cookies! A slow cooker going with a good stew or chili! Whatever it takes to get the job done! We have done hot dogs and cinnamon rolls in the past for the Parade of homes.

Apr 01, 2014 01:49 PM
Carla England
EXP Realty, LLC - Chandler, AZ
Leads to Real Results

I like the idea of fresh brewed Hazelnut Coffee. Just don't let anyone walk around with their cup of coffee where there is carpet:-)

Apr 03, 2014 05:50 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Cookies and milk, my favorite dessert!  I think it's a nice touch to leave cookies out during a showing...but ultimately doesn't make a sale

Apr 03, 2014 09:07 AM
Deleted Account
Fort Myers, FL

Fresh baked cookies might smell great, but them alone won't sell a home, but might cause the home not to sell.  The guests will wonder what the smell is covering up.  If the home has a nice clean smell, don't ruin it with fragrances.  If the home has a smell to it, the use something that smells nice, but the lighter the smell, the less people will wonder about a cover up.

Apr 03, 2014 09:43 AM
Maureen Christiansen
Providence Residential Brokerage - St. Charles, IL
Fox Valley Professional

I did this a couple of times. People ate all the fresh baked chocolate chip cookies and loved them but no one bought the place. If the trick had worked, I'd be superstitious and baking for every listing I have. 

Apr 03, 2014 11:01 AM
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

Amanda and Jared: I am up for anything that could help and cookies seem to help...at least they help me feel better about doing an open house as I eat them with milk. Many decades ago I had a teacher that told us that we could get a similar effect by putting a few drops of vinilla on a piece of foil and baking it in the oven. It does smell wonderful. Not sure it sells homes but based on the smell of some of the homes I have walked into with buyers...it couldn't hurt. 

Apr 03, 2014 03:17 PM
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ
#ChandlerRealEstateAgent

I bake a cinnamon apple pie to activate the senses that encourage purchasing!

Apr 06, 2014 02:10 PM
Jamie R. Bell
Bell Realty Group at Berkshire Hathaway HomeServices NEP - Glastonbury, CT
Your Central CT Realtor

Great post and I completely agree, it takes more than a smell to sell a home. Like the idea of the coffee though at least when I drink it all I won't be mad at myself later.

 

Apr 15, 2014 03:39 AM
David Noce
Annapolis, MD
Professionalism and Dedication to my clients

I say it will not help sell a home. It may create a more pleasant experience but you can't put lipstick on a pig!

Apr 15, 2014 09:43 AM
Cindy Graesser
Keller Williams - Temecula, CA
CG Premier Realty Group. "We'll Get you Moving!"

I just love the smell and tast of hot cookies..and it makes my day better...help sell the home... not likely... just give a good experience to those that see it and to your sellers how 'hard' you are working. )

Apr 15, 2014 02:01 PM