Make Your Real Estate Website Bring You Leads

Reblogger Mirela Monte
Real Estate Broker/Owner with Buyers' Choice Realty

Marte has some valuable tips here to make your website more productive.  

Market Reports have always brought me seller clients and I swear by their usefulness. 

Original content by Marte Cliff

Yesterday's mail included a letter from an agent telling me that she's using Google Adwords and getting plenty of traffic to her site, but nobody is signing up for home searches or home valuations.

She wondered what she could do to turn it into a lead generator.

So, after asking a few more questions, I took a look. I found a basic site with home search and home valuation functions. She has plenty of interesting articles and I would imagine she's getting good readership.

BUT - those readers aren't leaving their contact information.

The following is what I wrote back:

I did a property search and saw the ability to save the search. The page didn't tell me if that meant I'd be sent an alert when a new listing was added. If it would, it would be good to say so.

Maybe instead of property valuation you could offer the valuation service as "What are homes like mine selling for?"

Both of these functions could benefit from a bit more lead-in and excitement. Let visitors know that there's "something in it" for them in leaving their names with you.

Not knowing what is possible or impossible with your site, I think you need to give people a little more incentive. It would be a good idea to offer something to both buyers and sellers that everyone else isn't offering. Perhaps home buying tips or home selling advice.

For sellers you could say something like "What makes one home sell faster and for more money? Then offer an opt-in box where you can deliver a special report or a series of letters such as my "Seller Advice" series. If you use an autoresponder, delivering the follow-up letters is simple - once you've got them uploaded, you don't even have to think about it.

For buyers, you could say "Is now the right time for YOU to buy a home? Find out when you answer these questions..." Then give them something like my buyer letters.

For both buyers and sellers you could offer your own market report - showing the trends in different neighborhoods, etc.

The bottom line - make the search and the home valuation functions more exciting and valuable, and offer something that your competitors aren't offering.

By the way... Her agent bio didn't say much, but that probably wouldn't prevent someone from asking for more information. That would come into play a little later, when they're ready to choose an agent.

What are YOU doing to turn your real estate website into a lead generator?

marte@copybymarte.com
www.copybymarte.com

Priest River, Idaho
208-448-1479

 

Call on Copy by Marte for:

Custom Web Copy....Agent Bios....E-mail Campaigns
Newsletters....Postcards....Custom Prospecting Letters
Articles....Blog Posts....Print Ads

PLUS

Pre-written real estate letters that save you time and money -
and keep you in touch with your prospects.

 

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Topic:
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Groups:
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Tech Corner
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Tags:
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realtor website
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Rainmaker
829,422
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Mirela, thanks for sharing this post by Marte. I believe there are some good things that I could utilize to help my website generate more leads.

Apr 11, 2014 06:29 AM #1
Rainer
47,567
Bryan Beckstead, KOmKards, Care-Connect-Communicate, on auto pilot, 24/7.
Start MAXIMIZING the Internet.... Kommunicon.com - Priceville, ON
Become a KOmKard owner today,

Getting existing web sites to generate more leads depends on your web site being able to connect with your visitors and then have those visitors leave, and they ALWAYS leave, have them take something away with them that will increase the chances of them remembering who you are, weeks, months, years latter. 

Apr 16, 2014 05:31 AM #2
Rainmaker
791,394
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS
Great idea about the question - sometimes, we think we know what buyers & sellers are looking for, and we are off the mark.
Apr 16, 2014 08:38 PM #3
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Mirela Monte

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