My husband pointed out an article in Sunday's (3/30/14) Lubbock Avalanche Journal - 10 Things Real-Estate Agents Won't Tell You. It was published in The Wall Street Journal and I found it to be more educational than critical. Over the next few weeks I'm going to address each supposition.
(1) "I'm using your house to sell myself" The information focused on how the improvement in the housing market has helped agents earn more money and warned that some agents only see dollar signs when they look at clients.
I work hard for my clients and enjoy helping them 'succeed' whether that be buying or selling at the best price possible. I am confident that if I do the work, my commission will show up at the end of the day. More likely at the end of 60 days but you get my point. I don't tempt fate by calculating my commission, because right up until closing, real estate deals can fall apart.
I will say thism this first premise is correct in a way the article did not even address. I tell my seller's that Open Houses are more likely to get me a few new buyer clients and less likely to sell your home. Statistics prove that very few buyers find the home of their dreams at an Open House. Most REALTORS I know let their selling clients know this during the listing appointment. While I sometimes do hold Open Houses to generate interest in my listing, I don't consider it the best way to market a home.
I can't speak for others, but based on the way I manage my business and the honesty I offer my clients, premise #1 is busted.