How Google Wants to See Your Link | How to Optimize Back Links

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Links, links and more links; that’s what Google wants, right? And the more it finds your link out there the better… but that may not necessarily be true. Google is now on the hunt for unnatural back links. Those that don’t really make sense where they are or those that are just repeated over and over on every page with an unnatural keyword anchor text. What do I mean by that? Let’s say you are a real estate agent in Louisville... if all Google finds for your links is that phrase linked to your website over and over, it doesn’t seem natural. Google wants to see a natural link in content that would make sense such as, “real estate investing tips” if I’m talking about real estate or investments in another blog post or page. It wants related links, posts and natural anchor texts. Even naked or “visit our website” will work.


How to optimize back links

A naked link is the link in it’s most natural form such as or the full link, 


If you link to a page do it because it makes sense, not just to throw a link in there. Google will start discounting those unnatural links and you will have wasted your time. Sure, we can’t expect Google to think everything we do is perfect so the more natural links and related links it finds, the better. But we may not be able to count them all so the more you blog, the more you link and the more you acknowledge your page AND OTHERS, the more Google will see your site as an authority on your subject.


Whatever you are talking about, give the reader as much information as possible. If you are talking about refinancing or a case of loan modification, link to that page just like I did here. It makes sense because I’m talking about it.


Think Wikipedia and News websites; all they do is link from one keyword to another when it makes sense in order to provide the reader a wealth of information and a way to get it. By clicking on a link you are taking the reader to even more information about whatever it is you are writing about.


TIP: One big issue we are finding is the links in signatures... even on your ActiveRain signature. It was fine for a long time but now we are seeing that these links in your signature are getting pinged as unnatural. Your signature is fine for contact information but for a link back, save it for the content itself.


And link AWAY! from your site. What? That doesn’t make sense. I know it sounds weird and you certainly don’t want your reader to link away from your site but as long as you target the link to open in a new window, your site stays open and running. But, you have provided your reader with even more knowledge and information, even if it wasn’t from you. Google will see this as a REAL way you are trying to provide your reader as much information as possible even if it doesn’t always come from you.


So mix up those links, make them valuable and relatable and don’t miss an opportunity to pull your reader into more of your content. [Post originated here]

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds, C21 Platinum Properties 04/06/2014 12:11 PM
  2. John Meussner 04/11/2014 04:39 AM
  3. Bob Crane 04/13/2014 01:36 PM
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Terry Miller
Miller Homes Group - Tyler, TX
Miller Homes Group and Tyler Apartment Locator

Thanks so much. I know the rules change everyday, so this helped a ton....

Apr 07, 2014 05:10 AM #65
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ

Thanks for the quick tutorial on back link optimization.  Was very helpful. 

Apr 07, 2014 07:20 AM #66
Jamie Cox
Keller Williams Realty Southwest - Las Vegas, NV

Great post Tammy. I always tell people not to force it. If it works great, and if it doesn't don't put the link. 

Apr 07, 2014 08:45 AM #67
Mark Neighbor
A O Home Solutions - Sell House Georgia - Buy House Georgia - McDonough, GA
Sell House Fast In Georgia

good information do you provide help

Apr 08, 2014 12:15 AM #68
Travis "the SOLD man" Parker; Broker/Owner
Travis Realty - Enterprise, AL
email: / cell: 334-494-7846

Good info about the links in our signatures, but they are too useful to drop... in MY opinion!

Apr 08, 2014 03:55 AM #69
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Tammie~ this post is a wealth of valuable information, thank you sooooo much "BOOKMARKED" for sure and *suggested*, too!

Apr 08, 2014 04:38 AM #70
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Dwight, thank you!

Melanie, thanks for commenting

Carolyn, that’s exactly what you should be doing.. it’s all about use experience.

Sarah and Lester, always!

Lanre, thanks!

Gene, Well, if you look up with Google webmaster tools or other paid programs, they look at where your links are coming from. If they are too unnatural and you have too many unnatural ones, then they are bad and it makes a penalty on your site that you are linking to. For instance, we had a client that was linking in their footer back to their main brokerage site with the same link anchored text. Every agent was and Google though those were unnatural even though it was the brokerages own agents linking to them. But because it was the same anchored text over and over on all sites, it looked fishy. Your templates could work but honestly I would just put a valuable link to your site in every blog post where it makes sense. Your signature should be where your clients contact you or how they get a hold of you. The content link should help readers get more information and that’s where Google finds the value.

Terry, yes they do! :-P

Liz, thanks!

Jamie, RIGHT!

Mark, yes, that’s what we do. Feel free to call me.

Travis, I think having a powerful link in your content is even better, but it IS more work… Google rewards hard work. ;-)

Jon, Thanks Jon!

Apr 08, 2014 07:44 AM #71
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

Tammy, excellent post. My email is leaving my signature today!

Apr 08, 2014 10:07 PM #72
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ

Thanks for giving us the quick scoop on google links. We always should be reminded of the basics and practice them.  They are after all the keys to long-term success. 

Apr 09, 2014 02:33 AM #73
Tarris Rogers
Cascade Sotheby's International Realty - Bend, OR
Bend Oregon Real Estate

Great post Tammy!  For anyone who wants to know how to keep your visitors from leaving your website when they click on a link you insert into your blogpost per Tammy's recommendation, you can see how to do that HERE.

Apr 10, 2014 05:36 AM #74
Shaffer Realty
Virginia Beach, VA
Professional. Ethical. Caring.

This is extremely valuable, thank you!

Apr 10, 2014 11:47 PM #75
Jimmy Chickey
Keller Williams Realty Southwest - Las Vegas, NV
Realtor, Nationally Recognized Author, Teacher

As always, good stuff.  I have been following some of these rules, but it is always good to hear about them again.  :)

Apr 11, 2014 03:19 AM #76
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Nothing like a blog with relevant links. Links that are broken will drive people away.

Apr 11, 2014 08:16 AM #77
Chris Griffith
Downing-Frye Realty, Bonita Springs, FL - Bonita Springs, FL
Bonita Springs Listing Agent

Wow, thanks for the tips on link signatures. That hadn't occurred to me. I have them on my real blog for some of the publications I write for.

Apr 11, 2014 08:41 PM #78
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL

Tammy - Great advice especially about linking away from your site in another window, this is something I've been doing for years and while people said it will hinder I've always felt the opposite since it pretains to the post.

Apr 14, 2014 11:55 AM #79
Gloria Todor
Berkshire Hathaway Home Services - Newtown Square, PA
& Doug Durren (484) 431-3686 in SE PA

Hi Tammy, I had not realized things had changed in regards to links in signature area.  Will have to re-think how I do things.  Thank ou for the advise.

All the best.



Apr 23, 2014 04:18 AM #80
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK


There is always something that I need to correct, learn, unlearn, or something about Google and/or SEO.  Thanks for sharing.

Apr 23, 2014 01:07 PM #81
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

I'm sharing this with my techie son who is also in charge of our website.

May 01, 2014 07:03 AM #82
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Tammy, thanks for the great advice, and try to do the links where they do make sense.

May 04, 2014 12:38 AM #83
Bradley Potter, PLLC
Homesmart Realty - Phoenix, AZ
National Association of Expert Advisors

Always want to make sure you get the most bang for your buck, in this case your time.

Aug 08, 2014 05:40 AM #84
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Content Marketer, SEO Teacher, Website Fixer
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