Special offer

"LinkedIn" - Social Network Review

Real Estate Agent with Fathom Realty West Sound WA State 52404

Okay, so one of the questions I'm constantly asked is, "Which Social Networks are the best? Which ones are really worth my time investment, and will benefit my business?"

Well, in my humble opinion, it just depends. Yeah, I know. Sounds like a cop-out, right? But it's true. Just as no two people are alike, no two social networks offer quite the same features/benefits. Each one typically has a primary core focus or strength. Each one seems to specialize in reaching and catering to a particular genre/group.

LinkedIn is one of the more professionally astute network offerings (Think virtual Rolodex). If you're looking for a hot date, this ISN'T the place to go! And don't expect all the fancy gizmo's, widgets, and colorful custom backgrounds. This is your grandparent's MySpace.


Founded in 2002, LinkedIn is a business-oriented social networking site. As of this past December, its site traffic was 3.2 million visitors per month, growing at an annual growth rate of about 485%.Just this March, it had more than 20 million registered users,spanning 150 different industries.

LinkedIn's current CEO is Dan Nye. The original Founder and former CEO, Reid Hoffman, previously the exec VP of PayPal, remains President of Product and Chairman of the Board. Corporate Headquarters are located in Mountain View, California. LinkedIn reached profitability in March of 2006.


The purpose of the site is to allow registered users to maintain a list of contact details of people they know, respect, and trust in the business world. The people in the list are called Connections. Members can invite anyone (whether a current member or not) to become a connection.

This list of connections can then be used in a number of ways:

  • Your contact network is built up consisting of your first-tier direct connections, the connections of each of their connections (termed second degree connections) and also the connections of second degree connections (termed third degree connections). These can be used to gain an introduction to someone you wish to know through a mutual, trusted contact.
  • Your connections can be used to find jobs, people, and business opportunities recommended by someone in their contact network.
  • Employers can list jobs on the network, and search for potential candidates.
  • Job seekers can review the profile of hiring managers and discover which of their existing contacts can possibly introduce them.

The feature LinkedIn Answers, similar to Google Answers or Yahoo! Answers, allows members to ask questions for the community to answer. This feature is free and the main differences from the two previously mentioned services are that questions are potentially more business-oriented, and the identity of the people asking and answering questions is known.

The LinkedIn Groups, feature allows members to establish new business relationships by joining alumni, industry, or professional and other relevant groups . This is another free feature of LinkedIn. Although the groups directory is not searchable from LinkedIn’s site, there is a working LinkedIn Groups Search available.

A mobile version of the site was launched in February 2008 which gives access to a reduced feature set over a mobile phone.

One of the features I have appreciated is the Profile Completeness Meter. From the moment you join, there is a meter that gauges your progress, and tells you what additional steps you need to fulfill before your Profile is complete. Another thing is that it obviously enables you to cross-over and network through multiple vocation/career/industries.

They also have a corporate LinkedIn Blog and a LinkedIn Store

LinkedIn is like most social networks. You get out of it what you put into it. But in my humble opinion, for business, it's one of the more serious, practical, and beneficial ones out there!

For your Further Reading Consideration:   Top 100 Tools on LinkedIn   CrunchBase Review   10 Ways to Use LinkedIn 

Posted by

Follow KitsapAgent on TwitterFriend Rich Jacobson on FacebookJoin Rich Jacobson's LinkedIn NetworkSubcribe to Rich Jacobson's YouTube Channel


Rich Jacobson is a REALTOR® and licensed Broker with Fathom Realty. He's a Crab Hunter, Clam Digger, and Oyster Shucker, skilffuly vanquishing anything in a shell! He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

Bill Risser
Fidelity National Title - Saint Petersburg, FL
Fidelity National Title - Tampa District

For a year old post, it's still very relevant.  For my clients, they foind great success re-connecting with past colleagues from their previous employers.  It's a great way to expand the social network quickly...

May 11, 2009 04:43 AM
Marcy Eastham
Town & Country Realty Corvallis Oregon - Corvallis, OR


Well, nothing like being late to the party, but thanks for posting this!  I've been on LinkedIn for several months, but didn't know about the background. There are so many features to social media sites it's hard to figure them all out on your own. 

Appreciate having this summarized -- now I can check out some features I wasn't totally up to speed on.

Jul 09, 2009 06:09 AM
David Williams
CaryRealEstate.com - Cary, NC

Thanks Rich!   i've neglected my linked in profile for a while now - thanks for the info.

Oct 01, 2009 06:17 PM
Team Honeycutt
Allen Tate - Concord, NC

Great post. I agree it is the professional social media interactive site that is best suited for building business relationships.

Thanks for sharing.


Oct 02, 2009 02:58 AM
Blatt + Cutino
Coldwell Banker Realty - Monterey, CA
Broker-Associate 831/206-8070*Call today*

Thanks for the history of Linkedin. I like it too.

Dec 28, 2009 12:09 AM
Evelyn Bruder
Steinborn & Associates Real Estate - Las Cruces, NM

I wish I hadn't found this post so late. Your overview of LinkedIn is great - as are the links you provided at the end. I'm still exploring the site and I've already found useful tips! Thanks!

Dec 29, 2009 08:21 AM
Margaret C. Taylor
Century 21 New Millennium MD - Mechanicsville, MD
St Marys/Calvert/Charles MD Real Estate Agent

I appreciate the information.  I have been on LinkedIn almost one year and do notice it is one of the best ways to find me on Google.  I'll bookmark your blog for review.  Thank you again.  Margaret C,

Jan 03, 2010 04:55 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

  Just joined this past week and also noticed the profile meter ! So far it's still about AR & FB for me !!

Jan 17, 2010 11:34 PM
Margaret C. Taylor
Century 21 New Millennium MD - Mechanicsville, MD
St Marys/Calvert/Charles MD Real Estate Agent

Thanks for the information.  I see that I wasn't the only one to have signed up but not known Linked Ins potential  Margaret C.

Jan 27, 2010 02:14 PM
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

I use Linkedin but haven't really utilized it to it's full potential as of yet, work to do

Feb 04, 2010 05:05 AM
Robert Hicks
United Country River City Realty - Savannah, TN

Again, I am a little slow about getting up to date, But, I am learning pretty quick, thanks to all the goo info on AR....Kindest Regards..

Mar 21, 2010 02:34 PM
Ellie Shorb
Compass Real Estate - Chevy Chase, MD
Realtor DC, MD & VA Luxury Home Expert

Linked in is great as some folks who have joined that site are not also on others like Facebook- that said, I have made more deals using FB- I think it can be much more personal and that is the kind of relationship needed to foster a client relationship. I've never made a sale through Linkedin but I have through FB. Just sayin....

Apr 18, 2010 06:37 AM
The Elise Bickel Team
ReMax Select Realty - Pittsburgh, PA
Leasing, Property Management and Sales

I like Linkedin but it seems that it isn't as user friendly as some of the other social media sites.

Aug 10, 2010 04:06 AM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

You are right when you said,

"Sounds like a cop-out, right? But it's true. Just as no two people are alike, no two social networks offer quite the same features/benefits."

I believe that has to do with comfort, and ease of use mostly. I like LinkedIn because it offers a way of cross-networking. I can reach people geographically, those in my trade, those in related trades, or even people who are looking for what I have to offer and I don't yet know it.

Great post Rich!

Feb 27, 2011 05:25 PM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

Yes its so important to use social media now and LInkedIn is a great way to build referrals and make you look professional. there are a lot of linkedin groups to learn from too.

Mar 28, 2011 04:59 PM
Mary Borth
Bloomington-Normal, IL

I have just started using Linked In the last couple of  months. I really like it and I can see how it would be very powerful if used correctly!

Mar 05, 2012 09:50 AM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com
I haven't used it to its full capacity. Not enough time in the day to do it all
Jul 27, 2012 08:41 AM
Bryan Beckstead, KOmKards, Care-Connect-Communicate, on auto pilot, 24/7.
Start MAXIMIZING the Internet.... Kommunicon.com - Priceville, ON
Become a KOmKard owner today,

Thanks for the heads up, have been meaning to get to Linkedin, now is the time to get to it . 

Apr 18, 2014 06:14 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Shhhh ... LinkedIn is probably the most overlooked and underutilized site among real estate agents. And having said that, I need to step up my efforts there.

May 15, 2015 08:39 AM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

I have a Linked in presence but it has yet to net me any real business.

Feb 12, 2017 03:50 PM