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How not to hurt the Seller's feelings. Burlington Stagers Advice

Home Stager

When people find out I'm a Stager, one of the first questions is 'How do you tell the sellers about their home without hurting their feelings?'

I think that is one of the reasons Realtors hire a Stager to do a consult. They don't want to tell their client those uncomfortable truths about their home.

For me it all boils down to the credo I was taught during my training: Honor the client and their possessions.

Accredited Staging Professional


Always remember you are in someone's home, their refuge from the world.

I am not there to critique their lifestyle. I am there to move them from living mode to selling mode. I take time to explain the difference. The focus of their home is changing from them and their needs to the buyer's perspective as they walk through the house. Let's face it, that's their reality for the short time they are there. I also want their MLS photos to attract as many buyers as possible.

I encourage a give and take discussion so that the seller feels part of the process.

I explain the marketing reason for the changes.

Living mode Selling mode

We discuss the ROI of any updates I am requesting.

Many sellers are surprised by the subliminal messages their house is sending to the buyers. They only see it through their memories of events in their home.

I try to use their possessions as much as possible, but in a selling way, so that it still feels like their home.  It's just ready for sale.

Sometimes it is like walking on egg shells as they say but at the end of the consult I know I have done my best to Honor my client and their possessions.  


Posted by

Retired Home Stager











Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Colorado Broker / Referral Services

Janice, you are correct in having someone as yourself for the homeowner to discuss sensitive staging elements.  Sometimes, we do get caught, and I just ask the Seller, how would like to see this room?

Apr 07, 2014 01:18 AM
Nancy Lamb
Home Smart LifeStyles - Fountain Hills, AZ
& Loving AZ Team-Fountain Hills AZ

Janice. It takes very special skills and  intuitiveness to guide the home seller through the decluttering and staging process. The emotional connections and attachments to possessions and memories in the home are so intertwined that it does take a good dose of "staging therapy" to guide the home owner through. I respect the patience it takes to do what you do and without a doubt,  staging professionals are worth their weight in gold

Apr 07, 2014 01:29 AM
Janice Ankrett
Burlington, ON
Staging Professional

Dan, having an independent voice back you up can be a great help. 

Apr 08, 2014 01:21 AM
Janice Ankrett
Burlington, ON
Staging Professional

Thank you Nancy! It is our job to help the seller see their home through the eyes of a buyer. The buyer is not wearing those rose colored glasses tinted with memories. Sellers must come to see their home as a product competing for the buyer's dollars. 

Apr 08, 2014 01:24 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Excellent job Janice!  Love the pictures - beautiful transformation!

Apr 08, 2014 02:10 AM
Janice Ankrett
Burlington, ON
Staging Professional

Thanks Sharon! Everything was there. It just had to be arranged in selling mode.

Apr 08, 2014 02:21 AM