Aretha Knew the Magic Word

By
Home Stager with Hampton ReDesign, Home Staging and Redesign

 

I'm a professional home stager but I still remember gettting a wee bit offended when I was told I needed to make some changes to my own home by a realtor.

 

You may not be surprised, but that realtor did not get the listing!

 

It's rare I run into someone else giving staging advice but those few times,  I've nearly had to bite my tongue. Is it because I am sensitive? Not receptive to new ideas? I don't think so. I'm more than happy to consider a new angle but the key to acceptance is HOW the advice is given.

 

I think we're all on board there aren't we? A spoonful of sugar helps the medicine go down.

 

Here's my personal and professional take on how to give staging advice (and not offend anyone)

 

 

1. Remember you're in someone's private space. Be respectful. Ask permission before opening doors and closets. 

 

2. Allow the owner to lead the way. It's their home. Let them tell you where they want to go.

 

3. Always, ALWAYS find the good. Find aspects of the home to praise while you are assessing any changes that may need to be made. Let the owner know you understand how much hard work they have put into their home.

 

4. Gently get to know your owner. Be ready to listen. Let them tell you about their family, their lives and their goals. Be of service and offer solutions not criticism or judgement.

 

5. Show understanding for the big transition they are in the process of undergoing. Work with them by guiding them to solutions to help ease the stress of moving.

 

 

As Aretha said. R E S P E C T.  Respect your owners and the faith they are showing by allowing you into their home. In other words, treat them as you would like to be treated if the shoe was on the other foot. 

 

Staging can be a positive experience. At this stage we can help sellers get their arms around their impending move. Often the home stager is the first person to guide them to packing, storing and downsizing their possessions.

 

Drama may work on TV, but staging advice needs to be given with respect and sensitivity to have the most value. It's a team effort to get a home sold - seller, stager and real estate agent all need to work together with mutual consideration and respect to get it done right.

 

Posted by

Tessa Skeens

Interior Design, Real Estate Staging and Marketing Support 

M 817-891-9563  

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Comments (55)

John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Tessa, you have the attitude of a true professional. We should respect others at all times.

Thanks for sharing.

Apr 12, 2014 10:26 PM
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Agreed, and now I will have that song in my head all day, so thanks for that too lol!

Apr 13, 2014 12:22 AM
Stephanie Joines
BHHS Florida Properties Group - Clearwater, FL
Professional Commitment, Personal Solutions

Thanks for your post.  So often, coaches advise realtors to lead the way and ask to see the home as a buyer...  I guess it depends on the people involved, but I think it's best to treat people the way I like to be treated and then the clients I would prefer to have naturally gravitate toward me.

Apr 13, 2014 01:13 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Tessa - any good consultant should follow this advice.  Instead of telling people what they are supposedly doing wrong, listen and then ask more questions and guide them to the solution.  They will be more likely to accept the solution if they are part of it.

Apr 13, 2014 05:32 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Very well said!  It's so important to show respect to the home and the homeowner!

Apr 13, 2014 09:22 AM
Melissa Sall
Sulek & Dutton Real Estate - Saint Clairsville, OH
Realtor ~ Belmont County ~ Ohio

Great advice and well said. Thank you for sharing. 

Apr 13, 2014 12:27 PM
Cathy Wolters
Wolters Realty & Property Management Company - Cocoa, FL
Your Brevard County Property Management Expert

Tessa, great post, very good advice for any of us. 

Apr 13, 2014 01:04 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

A friend of mine told me about selling her home on Mercer Island - the first agent came in and cricized everything. Bedrooms too small, too near a busy road, etc. the listing and the sale went to someone who had something nice to say about the place.

Apr 13, 2014 02:18 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

It is so true: it is about how the advice is given.

We all have different tastes. And it is very difficult for most homeowners to accept that their house is not perfect.

Apr 13, 2014 04:35 PM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Wayne, Cy, Jeff, Sarah & Lester thank you for your thoughtful comments!

Apr 14, 2014 02:32 AM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Appreciate the recognition Kathy! 

Apr 14, 2014 02:32 AM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Cindy, yes the realtor did know my profession. I think some folks think they know better than anyone else. Which may be true, but their's is still just an opinion and as such can be given tactfully and respectfully.

 

Thank you John I appreciate your comment. 

 

You're welcome Kristin! :)

 

Stephanie, I agree with guiding your sellers to see their home as buyers do. I try to use the example that they too will be buyers and to see that what appeals to them in a home they're considering buying also works in the home they're selling. I often see the light go on after explaining it that way!

Apr 14, 2014 02:34 AM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

You nailed it Grant.

 

Hi Sharon - I bet you're ready for spring by now! Thanks for the thumbs up.

 

Thank you Melissa, Cathy.

 

Marte, a little sugar goes a long way. Thanks for the comment and example!

 

Inna, I agree. I try not to put a homeowner on the defensive even more than they may already be. Some are ready for advice and others need to feel heard first to let their defenses down.

Apr 14, 2014 02:35 AM
A. J. Zaki
REMAX Realty Pros - Boca Raton, FL
Home Finder In Florida

Very nice blog. Love the title. Thank you for sharing!

Apr 14, 2014 05:07 AM
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Couldn't agree more Tessa! Honor the client and their possessions. 

Apr 14, 2014 09:18 AM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Thank you AJ - I had several titles before I decided to go with that one!

Hi Janice  - Good to see you. Hope things are well with you and your business.

Apr 16, 2014 01:14 AM
Barry Fence

I think this is one of those situations where you really have to read the client. Some clients seem to like a "take-charge" type of situation...a veritable whirlwind of ideas so that they can see that you can see the finished result in your mind and that you are genuinely excited in the transformation.

With the clients that have a certain eclectic style which may not suit the "masses", we find it necessary to be at arms-length and hire a staging professional to give their unique insights into the correct path to follow.

Apr 16, 2014 06:00 AM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Barry, I agree the staging professional has to take charge and present ideas to the homeowner in a way they can "see" how the results will transform their home into a very sellable commodity. 

The key is to do it in a way that doesn't overwhelm the seller, but as you said, gets them excited. Thanks for the insight!

Apr 18, 2014 01:16 AM
Sondra Meyer:
Colorado Springs, CO
See It. Experience It. Live It.

Tessa,

What you said is so true.  

Since home owners can be sensitive, I think this is also a perfect example of why a home stager should be used.  A tactful, respectful home stager.  With a home stager, the Realtor can focus on listing price discussions and marketing strategies. 

Good luck... 

Apr 28, 2014 02:04 PM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Thank you Sondra! I'm a firm believer that the Realtor can only benefit by having another professional take on the responsibility of communicating with the homeowner about prepping a home's condition before sale. As you said if it's done with respect it preserves the Realtors role as price and marketing expert.

Apr 29, 2014 02:25 AM

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