South Phoenix Realtor - Consider using a South Phoenix Realtor to sell

Real Estate Agent with Keller Williams Realty Phoenix

I am a South Phoenix realtor, and have been one of the realtors working and living in South Phoenix for about 10 years now.  Every so often I go to a listing presentation, where sellers are considering multiple agents for the job of selling their South Phoenix home.  Just this past week, a seller asked my opinion on whether is was a good idea to go with a local South Phoenix Realtor, or one of the other realtors not really specializing in the area.  GOOD question

Determining Value

As realtors, especially those realtors with some years under their belt, we all have the experiencenecessary to go in and determine value of the home.  Unless the home is truly unique, with not many comparables to go with, then determining value can be done by most any agent in our Valley of the Sun.  So in short, sure most agents will get you ball park of the range you'll need to list your home.  I would argue the difference would be that a local South Phoenix realtor would know the area market better, and understand the best strategy to price home in the area.


As realtors, we all know how to market a home.  Yet I would argue that a realtor working in the South Phoenix area would also know the demographics of the area, and what works best to market a home.  As an example, there had been a lot of California and Canadian buyers in the area a couple years back, knowing how to best attract those buyers is important to know.  If done correctly  one can really zero in on most likely buyers and market to them as well as the normal marketing one does.  Also, the area also has a high density of hispanic home owners and buyers, so having a bilingual agent is important.  Not having one could limit your target audience.

Laveen RealtorsAvailability

As realtors, we should be available to show the home and meet clients easily.  Would it make sense for a South Phoenix realtor to list homes up in Scottsdale?  It is a 40 plus minute drive just to get to the city.  If a potential buyer wants to see the home you likely would have to make special arrangements to see the home, and it could take days!  Now this is an exageration, but I know agents living easily an hour away on the other side of town, that might have a listing in the area.  As a South Phoenix realtor, I am readily available to show homes within a very reasonable amount of time, and to meet my sellers very easily.  

I think when it comes to specializing in an area, it really helps to live and work the area.  I may be a little baised, but isn't it better to use someone specializing in an area?  I think so.  A South Phoenix realtor likely will also have buyers specifically looking to buy homes for sale in South Phoenix.


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David Alan Baker Laveen & South Phoenix Realtor

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