Trulia and ActiveRain: Is There an Elephant in the Room?

By
Real Estate Broker/Owner with Broadpoint Properties Cal BRE #01324959

If you are just getting back on to ActiveRain this morning, you’ll see that there’s something new: the domain structure. Bob, Kerrie, and the entire crew at ActiveRain are to be congratulated for the seeming efficiency of what must have been a gargantuan task of migration. I cannot pretend to understand how these things work. But since ActiveRain has over 250,000 members and thousands of new blog posts each month, doing what they did must have been like herding cattle… lots and lots of cattle.

I’m contacted quite a bit from folks in the real estate world to ask my opinion on things. Sometimes it’s agents or brokers that just need a second opinion. Other times it’s the media that wants a quote or a story. I’ve already been asked what I think about this change to ActiveRain (more specifically, the elephant in the room) and I am going to tell you my response in a minute. But, first let me back up and tell you what ActiveRain has done for me.

I joined ActiveRain in March of 2009. I knew how to write, but I knew NOTHING about blogging. I didn’t even know what a hyperlink was and that you could actually insert links into your writing. It took me about six weeks to figure out how to insert a photo into my blog posts. I had a booming local business, but it was just that: local.

Since then, I have developed three wordpress sites: one for my real estate brokerage, one for my short sale processing company, and one for my transaction compliance company. I was solicited to become a writer for Agent Genius, and have continued to write a weekly column there for at least four years. I have written a book. I have been asked to speak at countless events, and the services of my three companies have grown by leaps and bounds. It all started—the development of this platform—started with ActiveRain.

However, something MUCH more valuable than the platform also came out of ActiveRain: friendship. I cannot even begin to mention all the friends that I have made on ActiveRain. Through reading and commenting on thousands of blog posts I have established relationships with amazing real estate professionals across the nation—all of whom I can call in a heartbeat if I need something.

Issues and concerns surrounding this change are not at all an elephant in the room. Instead, I’d say they are probably just a tiny fly that you don’t even notice. 

I don’t give a lick that activerain.com is now activerain.trulia.com.  That doesn’t change who I am, what I’ve learned, how I conduct my business, or what I will do on the site. It doesn’t change how we can benefit from the network, and how the network can launch your career.

Although I’m not a trekie, I think it is appropriate to end with this short video of one of the most famous scenes in Star Trek history. You may want to think about how the video applies to ActiveRain, to you, and to your career.

 

 

By the way, if you are wondering about the photo it's Banksy's famous installation entitled "Elephant in the Room"

Comments (43)

Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Melissa, I hope this 'togetherness' will help all of us at ActiveRain. No big elephant and a tiny fly. So do I believe.

Apr 09, 2014 12:42 PM
Cathy Wolters
Wolters Realty & Property Management Company - Cocoa, FL
Your Brevard County Property Management Expert

Melissa, I am not sure what to think. I enjoyed hearing all the benefits from AR though. 

Apr 09, 2014 01:24 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

From what I gather, this marriage seems like a power boost to the ActiveRain family.

Elephant seems tame, let's hope it remains that way!

Apr 09, 2014 01:57 PM
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

Melissa: I must have been born suspicious but I can't help but wonder how this will work out. There are a lot of agents paying Truila big bucks for leads can't see how it would benefit Trulia for these agents to learn traffic is steering away from them and toward agent/bloggers...hmmm

Apr 09, 2014 03:45 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Let's not speak ill of something we don't understand fully yet. This may be a good thing after all. :)

 

Love and light,

 

Apr 09, 2014 03:52 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

My 30 +yrs. in real estate have taught me that industry is all about evolving change !

Apr 09, 2014 08:18 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I'm anxious to see how this change is going to effect our business.  Real estate is just like life...  constantly changing.  I'm going to go ahead and run with it and see how it turns out.  

Apr 09, 2014 11:45 PM
Jeffrey Hogue
Jeffrey Hogue Realtor Group - Reading, PA
Real Estate Pro in Pennsylvania Since 1993

What? Melissa, I have no idea if you are for or against the merger from your posting. I am a tech specialist. Ikknow exactly what it means and it is not good. Your blog will be used to increase teh seo of Trulia so they can better display your listings with other agents so they can get the calls because they buy zipcodes.

Apr 10, 2014 12:02 AM
Jeff Stevens
Berkshire Hathaway HomeServices New Mexico Properties - Las Cruces, NM
Jeff Stevens, Associate Broker/REALTOR

I'm a firm believer that change is good. I guess we'll have to wait and see if this merger is good for AR bloggers or only good for Trulia.

Apr 10, 2014 12:47 AM
ReadySetLoan Condo Approval Team
ReadySetLoan Condo Team LLC - South Windsor, CT
The FHA/VA Condo Project Approval Specialists

Hi Melissa - I have not had your depth of experience with AR and can only hope that the only thing that really changes is that we all get increased exposure for our blogs.  We shall all soon find out...

Apr 10, 2014 12:48 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Without change, life becomes dull and predictable. The adventure has to stay live!

Apr 10, 2014 01:02 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Yours is a great perspective on this issue. Trulia has had some issues to deal with so it does remain to be seen to what degree they impact Active Rain and Market Leader.

Apr 10, 2014 01:40 AM
Suzanne De Vita
RISMedia
Online Associate Editor

Always nice to read accounts of how AR has changed lives professionally and personally. Thanks for sharing, Melissa - I think this merge is for the better, but time will tell.

Apr 10, 2014 01:44 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the information. I hope the merger will benefit all of us on active rain.

Apr 10, 2014 02:30 AM
Randy Shamburger
Movement Mortgage - Greenville, SC
FHA, VA, USDA and Conventional Mortgage Expert

Great information and interesting points, thanks for sharing.

Have a Big day,

Randy

Apr 10, 2014 02:36 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

We need to embrace change to grow our businesses.

Apr 10, 2014 04:10 PM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Active Rain has been successful because of the members, and that won't change. More exposure is a good thing

Apr 11, 2014 02:14 AM
Sidney Kutchuk
Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745 - Temecula, CA
Property Management & Sales Experts 951-217-6745

Liked the photo and the video. Not sure on the Trulia part yet.
Your Friend.

Apr 11, 2014 04:10 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

I am a Star Trek fan and that's a great scene. Bottom line...you are right, the needs of the many outway the complaining of the few.

Apr 13, 2014 08:38 AM
John DL Arendsen
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

As usual another great post albeit I'm a little late to the party. I ran across this whenc doing some other AR research. You cease to amaze me girl. Hope to see you again sometime soon.

Jun 21, 2014 03:09 AM

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