It has been established that a high percentage of buyers start their search for a home on the Internet. But they don't just look for homes, they look for local demographics to see if the community meshes with their own lifestyle.
For this reason, I have established several websites that tell quite a bit about our area. For example, if a buyer is researching Carmel Valley on the Monterey Peninsula here in California, an excellent website that I have established for just these buyers is www.CarmelValleyCalifornia.com
Several thousand unique visitors go to this website every month. Granted, many of them want to know more about the restaurants and wine tasting, the art galleries and the hotels to stay in while visiting, but others are thinking of moving here.
AND THAT'S WHY I HAVE A REAL ESTATE SECTION ON THE WEBSITE.
A potential buyer called me to ask about homes in her price range, and mentioned that she had just looked at this website. She was satisfied with the information she had gleaned, that Carmel Valley on the Monterey Peninsula was just the area she and her husband were looking for as a retirement area.
WHAT ARE THE ADVANTAGES TO SETTING UP THIS WEBSITE?
This couple will probably not be moving to Carmel Valley for about a year, but they can keep going on the website to reinforce that this is where they want to move to. It is updated all the time, so they can keep current about the community happenings.
And the website is easy to find, just GOOGLE "Carmel Valley California" and there it is #1.