SEO: Is the word "and" a "stop word" for titles?

By
Services for Real Estate Pros with The Virtual Link

An important thing to remember in search engine optimization is that using the word "and" in a page title means you should have two different pages as opposed to combining two phrases on one page.

What does this mean?

If you're an agent who supports many cities in a particular area/county, you (or your webmaster) may have combined city names (or counties) in your page title.  For instance your page title may read:

"North Dallas and Collin County homes for sale"

This is not the right way to market your page.  

The search engines when crawling your page will delete the "and" from your page title.  So what you're really optimizing your page for is:  North Dallas Collin County homes for sale.  Not many people will search Google for this phrase.

Your best approach would be to drop the "and" and split the page into 2 different pages.  One page being "North Dallas homes for sale" and the other being "Collin County homes for sale" 

Always remember to use one page for one subject.  Don't combine terms or subjects and you'll find yourself ranking higher in the search engines.

Real Estate Virtual Assistant

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Groups:
Assistants Corner
International Real Estate Assistants Association (IREAA)
Advanced Access Users Group
Tags:
internet marketing
search engine optimization
seo
anna baron
the virtual link

Spam prevention
Show All Comments
Rainer
5,677
John Estheimer
Keller Williams Real Estate Media PA - Media, PA
REALTOR/e-PRO
Good to know Anna, Thank you.
Mar 24, 2008 07:23 AM #1
Rainer
6,456
GENEIE MCINTOSH
EQUITY UTAH- SOLID - Heber City, UT

Thanks for letting us in on this Info, I think I need to do some changes to my pages!

 

GENEIE MCINTOSH- YOUR FAVORITE REALTOR!

EXIT Resort Real Estate

Cell: (801) 792-9288    

Email: geneie@exitrre.com

Website: http://www.yourfavoriteexitrealtor.com/

  

Mar 24, 2008 07:28 AM #2
Rainmaker
718,163
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY
Interesting information.  My issue about SEO has always been - how do you work around all of these search engine "rules" and create interesting content that isn't merely a bunch of keywords packed together. Who wants to read that anyway? You can have a nice highly ranked site and have it so filled with keywords that you lose the READER (aka prospect.)
Mar 24, 2008 07:36 AM #3
Rainer
15,503
Anna Jones
The Virtual Link - Allen, TX
Real Estate Virtual Assistant -Marketing Assistant

Ruthmarie,

There's a lot to know when it comes to SEO, which is why you should be working with someone who knows SEO and stays on top of the latest trends.  There are many rules when it comes to SEO - and regarding "packing keywords" into a page - remember that you should only have a keyword density of 3-5%.  So out of 100 words, you should only use your keyphrase 3-5 times. That's pretty easy to do without sounding spammy.  If you're having difficulty in keeping your copy creative and interesting, there's no shame in hiring a writer to help you.

Real Estate Virtual Assistant

Mar 24, 2008 07:52 AM #4
Rainmaker
387,952
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Thanks for this information Anna.  Effective SEO is very important for real estate agents these days.
Mar 24, 2008 07:58 AM #5
Rainmaker
305,778
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes
This is really important stuff to know Anna, thanks for sharing!
Mar 28, 2008 01:20 PM #6
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainer
15,503

Anna Jones

Real Estate Virtual Assistant -Marketing Assistant
Ask me a question
*
*
*
*