I started advertising with Zillow six years ago. It was pricey then but well worth the dollars. In 2012 I went big and spent over $14,000 to gain a prime spots in two major zip codes. I expected a lot more in sales but that wasn't how it played out. I was getting at that time 1/8 or every eight times my pic and info would show up. Last year I had the same sales total as the year I spent $14k but I cut back to only spending $4,900. And that was cut back to 11,000 views (who counts this??) per month. Yesterday I get a call saying the rates are up and my now $409.00 per month will increase to $1050 for 7500 views per month. I track all my zillow calls and the last month I had three contacts and 2 were for rentals and the third was a solicitation. So doing simple math and a little common sense, I said NO I DON"T THINK SO!!! Now remember I have been paying for this particular zip for 6 years. No loyalty just pay more or you will be dropped!! Capitalism and loyalty, kind of water and oil thing.
So I guess it is bah bye Zillow! I think Zillow has gotten a little too big for their britches. Besides being over rated and the fact most of the information they supply the public is erroneous. Take for example the Zillow forecast last year Zillow's master stats maker predicted sw Riverside county would increase 24.8%. This is VOODOO economics. Just because the Prez Mr. Obama meets with the Zillow CEO doesn't mean Zillow now has the final word on the RE market?? Or does it? http://www.bloomberg.com/video/president-obama-talks-housing-with-zillow-ceo-WyQ~xkrgQBS2Rg8hbBC0HA.html