Defining Your Style as a Realtor

Real Estate Agent with Century 21 Fusion

When I think back to when I started in real estate, I laugh. Like most new agents, I bumbled around with paper, a box of business cards, a clean car; however, I had zero concept of who and what kind of real estate agent I was. I had to question my own motivations. I had to decide if I was going to be a “transactional” or a “relational” agent. How did I want to present myself to the world?

Hollywood has done a fantastic job of glamourizing the real estate industry…million dollar homes, nice cars, extravagant lifestyles, smooth transactions, and no matter what, the real estate agent always looks like a million bucks. Damn! I wish I looked that good after crawling around an attic, or digging through mud to look for a crack in a foundation of a house, or fixing a garage door lift (in the dark). I soon realized that my hands on approach to real estate wasn’t conducive to expensive stilettos and suits. I slowly started showing houses wearing jeans and a nice top. I could care less about getting dirty if I’m comfortable. I soon realized I was giving my clients better service because I could actively problem solve tangible issues and/or concerns. Transactions were becoming easier and easier because I was able to trouble shoot early in the buying process. I have always attended my house inspections with clients because I learn so much from the house inspector and I apply my new found knowledge to future clients. One more thing I noticed was I was the “same” person ALL THE TIME. If I overdressed for my clients during the transaction; however, once the transaction was complete and I would visit them while wearing jeans; feeling comfortable, I noticed my clients warmed up to me; therefore, allowing me to create valuable relationship. My approach to real estate isn’t an ideal fit for everyone, but those who choose to work with me, I’m forever grateful for the opportunity and the new friends I have made. So now whenever you see me, let it be at work, the grocery store or out for dinner, I am consistently the same person and my clients/friends appreciate it.

Since starting real estate, I have taken a proactive approach to move my business forward by becoming a “paperless” agent. All my files are digital - which comes in handy when a client, three years later, needs a copy of the Surveyors Certificate. Most important of all, I have learned to embrace me, myself and I, including my quirks, my sense of humour and a comfortable pair of jeans.

Comments (3)

Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

It sounds like you have found a comfortable, and working style for you Susan. We all have to be about work within our style.

Apr 16, 2014 10:27 AM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Susan, great post about the type of real estate agent you are. Truth is, you have to be yourself, or you will come across as fake. Your clients should feel lucky that they have had an opportunity to work with such a dedicated agent.

Apr 17, 2014 04:57 AM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Depending on the client I would dress with fashionable jeans on the second meeting.

Most of us lose our ties in the beach communities.


Apr 29, 2014 04:53 AM

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