YouTube Thursdays - How to write a video script.

Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - Writing a Script for Your Video

JoinVideo is a powerful tool that enables you to connect with your potential clients. However, you literally have seconds to engage your audience. How are you going to get them to stick around long enough to learn your value proposition?

Let’s assume you’ve identified your target audience. ( If not, spend some time to consider who they are before you attempt to write a script.) Keep in mind, your goal is to entertain and inform, while offering a solution to your viewer’s problem. In other words, you need to offer value, quickly and consistently, throughout the video. 

A script will help you formulate the video. Without one, you risk having a video with no sense of direction or purpose. This is the first step in producing quality videos. As you write the script, talk the way you would normally talk to another person. Be conversational, and write the way you talk. In fact, imagine someone you like and feel comfortable with, and pretend you're talking to that person.

1. Why would someone choose to watch the video? (What’s the hook?) Your open has to be strong. ( Your title needs to be compelling too - after all, that’s the first hook)
2. Entertain and offer a hint of value immediately to your target  (FSBO? Sellers, Luxury Home buyers? )
3. Why should they continue to  listen to you? What makes you special? Consider what would be valuable to them and offer proof of your abilities. ( Testimonials, etc?)
4. Get to the meat of what you offer quickly - don’t give too much away.
5. Be personable - authenticity equates to likability.
6. Call to action - compel them to get their problem resolved by contacting you.(Make it easy and give them a phone # and email address - back up verbal dialog with text)
7. Keep it short and sweet - few people have time to watch long videos - the shorter your video the more opportunity you have to keep your viewer around. Your script should be succinct and engaging.

Authenticity helps us engage

If a good video enables us to make connections with our potential clients, conversely we must assume a poor video can work against us. It’s imperative to put careful thought and time into your video scripts. The goal should be to build confidence and trust while being entertaining, useful, and relatable.

 Always keep these four things in mind while penning your script.

Who is this video for?
What do they care about?
What’s the main idea? (Is it helpful? If not, it better be entertaining. Only one main focus per video)
What should they do next?  (Visit a website, call for a CMA?)

( Don’t forget the basics.  Good lighting ( No natural light? Be sure to add light), good audio (external microphones - no built in mics), good camera techniques ( move and pan slowly), and use a tripod!   And remember to join our group, YouTube Thursdays, and start sharing your videos and tips. 

Leave a link to a recent video or your YouTube Channel in the comments below - and hopefully it will encourage others to give your video, or video channel, some likes, subscribes, and activity.

Posted by


ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.






Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. John McCormack, CRS 04/21/2014 02:36 AM
  2. Donna Foerster 04/29/2014 09:47 AM
Real Estate Technology & Tools
Active Rain Newbies
The Art Of Marketing You
Addicted to Active Rain
YouTube Thursdays
video marketing

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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Excellent tips, bravo, well done.  I once negotiated a lease for a movie company, and ocasionally I would visit them, and watch them prepare for the shoot.  The script was parsed into scenes, there were fully illustrated story boards for each scene, and from there the jobs were also given to sound, costumes, etc.  I loved seeing all this.  A

Apr 17, 2014 03:48 AM #31
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert


Thanks for all the video tips and you certainly are an expert. I will bookmark this page. Suggest.. 

Apr 17, 2014 05:43 AM #32
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is an excellent post. I'd be interested in seeing what you think are good examples. 

Apr 17, 2014 11:46 AM #33
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Debb, cool tips - and like our Localism posts, call to action is must! 

Apr 17, 2014 03:03 PM #34
Barry Kessler
CENTURY 21 Troop Real Estate - Simi Valley, CA
Barry Kessler

Great post Deb. Got to get mine shorter.

Apr 17, 2014 03:35 PM #35
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

These are great tips! I need to get back to doing video. I watched a mega agent yesterday and his video was over 7 minutes long. I had to stop at 5 minutes, and I have to admit, I was bored by 3!

Apr 17, 2014 10:08 PM #36
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Sounds like a bunch of great information to me.  Thanks for sharing.  I did join Youtube Thursdays in hopes of learning more for our upcoming video adventures.  

Apr 17, 2014 10:52 PM #37
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Everyone can be a star, director and producer of their own agenda..

Apr 18, 2014 12:09 AM #38
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, wonderful tips for creating our videos, and need to get back on this when business slows down a bit.

Apr 18, 2014 11:38 PM #39
Rick Frissell
HomeXpress Realty - Valrico, FL
aka "The Red Baron of Real Estate"

Another good post Debb!  You mentioned "keep it short."  I use to have a tendancy to have long video's.  Big mistake.  With a script, I can make sure in my first run through that I am under my goal of 3 minutes.


Apr 19, 2014 08:37 AM #40
Jeff Fisher
RE/MAX Fine Properties - Scottsdale, AZ
RE/MAX Fine Properties

Thanks for this post, I needed a nudge to get a video idea going and your points of engagement and content were very helpful! 

Apr 19, 2014 11:57 PM #41
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thank you all for your kind and generous comments. I just returned from 4 day trip at the beach with extremely spotty internet service. I will be visiting each of you soon. Thanks again for the visit!

Apr 21, 2014 02:06 AM #42
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Followed John McCormacks reblogg over here.  Thanks for the post and info.

Apr 21, 2014 03:08 AM #43
Travis "the SOLD man" Parker; Associate Broker
iXL Real Estate-Wiregrasss\ - Enterprise, AL
email: / cell: 334-494-7846

Thanks for tip and I just joined the Youtube Thursdays group. I did some videos a little over a year ago, but am redoing them. Shorter and better audio as well as background. Will post later.


Here's a quickie from my band's video shoot last summer - the keyboard player was refusing to follow the camera man's instructions....

ALWAYS do as the Director sez....or else!

Apr 21, 2014 11:54 AM #44
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

I so need to get out and do more videos....I make them such a process, instead of just doing them on my iPhone and getting them out there!

Apr 21, 2014 01:38 PM #45
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Debb - you are THE pro with video. Yours come off as professional, easy flow, great pitch. I'd love to learn!

Apr 24, 2014 09:50 AM #46
Jim Joeriman
Coldwell Banker Riviera Realty, Inc - Lacey Township, NJ
Helping Agents Reach New Heights

Debb...  I think there is a real talent to creating captive video.  I also think that video is where agents need to be.  I have a very hard time getting agents to embrace doing even a 20 second intro video.  Any suggestions?

Apr 25, 2014 08:34 AM #47
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I wish I had the time to comment to each of you right now. Darn busy business. Lol.

Jim - I wish I did - it's so frustrating.  But, agree, they need to be decent and captivating - I see a lot of bad videos.

Apr 29, 2014 07:06 AM #48
American Brokers Realty Group
American Brokers Realty Group, Inc - Cape Coral, FL

This is very useful and well written information.  Another amazing blog from you.  Keep up the good work.

May 02, 2014 10:47 PM #49
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks much Am Brokers Group. 


Jul 17, 2014 03:30 AM #50
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Debb Janes EcoBroker and Bernie Stea JD

REALTORS® in Clark County, WA
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