YouTube Thursdays - Writing a Script for Your Video
Video is a powerful tool that enables you to connect with your potential clients. However, you literally have seconds to engage your audience. How are you going to get them to stick around long enough to learn your value proposition?
Let’s assume you’ve identified your target audience. ( If not, spend some time to consider who they are before you attempt to write a script.) Keep in mind, your goal is to entertain and inform, while offering a solution to your viewer’s problem. In other words, you need to offer value, quickly and consistently, throughout the video.
A script will help you formulate the video. Without one, you risk having a video with no sense of direction or purpose. This is the first step in producing quality videos. As you write the script, talk the way you would normally talk to another person. Be conversational, and write the way you talk. In fact, imagine someone you like and feel comfortable with, and pretend you're talking to that person.
1. Why would someone choose to watch the video? (What’s the hook?) Your open has to be strong. ( Your title needs to be compelling too - after all, that’s the first hook)
2. Entertain and offer a hint of value immediately to your target (FSBO? Sellers, Luxury Home buyers? )
3. Why should they continue to listen to you? What makes you special? Consider what would be valuable to them and offer proof of your abilities. ( Testimonials, etc?)
4. Get to the meat of what you offer quickly - don’t give too much away.
5. Be personable - authenticity equates to likability.
6. Call to action - compel them to get their problem resolved by contacting you.(Make it easy and give them a phone # and email address - back up verbal dialog with text)
7. Keep it short and sweet - few people have time to watch long videos - the shorter your video the more opportunity you have to keep your viewer around. Your script should be succinct and engaging.
Authenticity helps us engage
If a good video enables us to make connections with our potential clients, conversely we must assume a poor video can work against us. It’s imperative to put careful thought and time into your video scripts. The goal should be to build confidence and trust while being entertaining, useful, and relatable.
Always keep these four things in mind while penning your script.
Who is this video for?
What do they care about?
What’s the main idea? (Is it helpful? If not, it better be entertaining. Only one main focus per video)
What should they do next? (Visit a website, call for a CMA?)
( Don’t forget the basics. Good lighting ( No natural light? Be sure to add light), good audio (external microphones - no built in mics), good camera techniques ( move and pan slowly), and use a tripod! And remember to join our group, YouTube Thursdays, and start sharing your videos and tips.
Leave a link to a recent video or your YouTube Channel in the comments below - and hopefully it will encourage others to give your video, or video channel, some likes, subscribes, and activity.