Meet the “Happiest Agents on the Block”

Education & Training with Market Leader

A Study of Agent Happiness

The happiness of real estate professionals is a surprisingly under-discussed topic. Industry-focused real estate publications tend to harp on things like lead generation methods, email marketing best practices, and the importance of social media while sadly rarely touching on what agents can do to become more happy. Google searches for the term “real estate happiness” returns approximately five times less results than the terms “real estate leads” and 11 times less results than “real estate social media.”

Market Leader sought to correct this when it created the “Happiest Agent on the Block” survey. Over 3,000 real estate agents shared how happy they are with their real estate careers, incomes, tasks they complete on a day-to-day basis, and their lives in general. Respondents also shared details about various life and career-related habits and traits, including their age, gender, commission split, and work group type. 

The survey results revealed something we were hoping to find - real estate agents are incredibly happy people! While we’re aware that many agents have sunny dispositions, we were not expecting to learn that a whopping 84 percent of agents are happy with their careers, making them 58 percent more likely to be happy than the average American. Furthermore, over half (53 percent) of agents say they are very happy with their lives, 60 percent more than the average American.

So What Makes Agents Happy?

Here are some quick facts about agent happiness:

  • When it comes to consumer electronics, agents who use iPads, iPhones and Mac computers - all of which are Apple products - are most likely to be happy!
  • As unbelievable as this may seem, the more an agent works, the more likely they are to be happy. Agents who work 60 or more hours a week are the most likely to be happy.
  • Married agents are more likely to be happy than single agents. The happiest agents are those in their first marriage, while the least happy are those who are single and have never married.
  • Agents from the South are most likely to be happy while agents from the Western U.S. are the least likely to be happy. 

You can learn more interesting and educational facts about agent happiness by reading the below infographic. The blog post this infographic was published on also summarizes how agents’ happiness is affected by the close to two dozen characteristics and habits the survey touched on.

A Big Thanks to ActiveRain

I would like to express my gratitude to the ActiveRain community for participating in the “Happiest Agent on the Block” survey (not to mention the many other surveys Market Leader has conducted with your help over the past couple of years). More than 1,600 ActiveRain members took part in the “Happiest Agent on the Block” survey. I mean it when I say this survey would not have been a success were it not for you!

The "Happiest Agent on the Block" Infographic

Click here to read more findings about agent happiness!

Posted by

Andy Fulton

Marketing Manager, Market Leader

110 110th Ave NE, Suite 700  Bellevue, WA 98004

p: 425-952-6531

Comments (48)

Gordon Wood
Canyon Ridge Realty LLC - Scottsdale, AZ

Very nicely done a lot of great information and I do enjoy all the facts that came from the Rain

Apr 25, 2014 04:30 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I love the entire infographic one.  But not sure I want to share this one with the clients.  

Apr 25, 2014 04:42 AM
Curt Warner
Seattle, WA
Kirkland, Washington. You'll love it here.

If you haven't seen it, there's a documentary called "Happy" that I enjoyed immensely! I think it's currently available on Amazon Prime or Netflix for anyone interested in checking it out.

Apr 25, 2014 05:06 AM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

I don't own any Apple products, yet I'm happier than most agents I know that have Apple products. Being happy is simply a choice, so you are either optimistically happy or pessimistically unhappy IMO.

Apr 25, 2014 07:25 AM
Jerri Schick - Galveston, TX

Happy Agent = No more short sales :-)

Apr 25, 2014 07:34 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I am most happy when I have a deal in the pipeline!  

Apr 25, 2014 07:37 AM
Larry Lawfer
YourStories Realty Group - Newton, MA
"I listen for a living." It's all about you.
I am happy making my clients happy
Apr 25, 2014 09:36 AM
Karen Rice
I hate Apple products, they do not make me happy, they make me annoyed. :P Being happy in your job doesn't depend on the technology you use, IMHO but it involves other things like how fruitful your work is. If you work hard and see results, you're going to be happy with your job. If you work hard and spin your wheels, you're not going to be happy in your job. I am happy with my job as a REALTOR 98% of the time not because I work 60+ hours a week and have a certain brand of laptop - I am happy with my career because I make money at it. I work in a terrific office with terrific people as well - that's a bonus (a lot of agents are happy that they don't HAVE to be in ANY kind of office, lol). I certainly hope some sad agent who is unhappy because of lack of success doesn't see this and think "I have to get married, move to the South, and buy an iPad, then I'll be happy [successful]." I don't need success to be happy, but I need success to be happy with my job. Success to me isn't being the Top Producer or making gobs and gobs of money - it is making enough money to be satisfied with the return on what I put into this business.
Apr 25, 2014 07:59 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

I have an iPad and an iPhone but a windows desktop. I guess I am two thirds as happy as I could be...interesting!

Apr 25, 2014 11:12 PM
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

hmmm ... this survey came from marketleader. I smell a bias in the air.

Apr 26, 2014 10:52 AM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Andy, awesome information. I am glad you have shared this with us.

Apr 26, 2014 03:13 PM
IRMA Beltran
Century 21 M & M and Associates-Turlock homes Real Estate - Turlock, CA
Your Real Estate Agent 4 Life Always there 4 You!

Everyone is happy in different ways. I'm happy when my clients and family are happy. Electronics shouldn't determine an individuals happiness but for some it does.

Have a blessed day

Apr 27, 2014 01:50 AM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Interesting information. I am so HAPPY You shared!

Apr 28, 2014 12:15 AM
Donna Quinlan
Keller Williams Realty - Newburyport, MA
Keller Williams Realtor & Career Consultant

Andy - thanks for the Market Leader survey results! In early 2013 Forbes published an article with the results of a survey from CareerBliss. The survey results were pretty much the same. In survey results from 65,000 employee generated reviews Real Estate Agents came in the top 10 of the 10 happiest jobs. I will use some of this information in my blogs.  Thanks!

Apr 28, 2014 02:03 AM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

I think you have to love this job to work hard enough to be a success. It has a very steep learning curve even though it has a low barrier to entry. 

Apr 28, 2014 04:40 AM
Adrian Willanger
206 909-7536 - Seattle, WA
Profit from my two decades of experience

I like this inforgraphic. I think the only thing I could add is one of the characteristics of the happiest agent on the block is that their significant other isn't in real estate. LOL.

Apr 28, 2014 10:00 AM
Steven Pahl
Keller Williams Tampa Properties - Tampa, FL
Real Estate Consultant Tampa, FL 813-319-6423
One thing I didn't see in your post or the responses ( but, may have been mentioned), was that the "Happiest" agents made over $100 K in commissions!
Apr 29, 2014 02:04 PM
John DL Arendsen
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & RE Developer

Well done. The one observation I have, however, is that you picked AR as a study group. I find that members and contributors on this platform are relatively happy and successful overall so I'm not surprised by these positive results.

May 05, 2014 01:06 AM
Jasmin Henderson
Sicklerville, NJ

Thank Andy. I must agree. I'm a very happy Realtor all of the Realtors I work with seem to be very happy. Add in a few company mixers and we're "Super Happy".

May 14, 2014 11:56 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

it is true, lol, that agents earning below 10k are likely unhappy.

And to be happy you must be married? That is UNETHICAL there!


Dec 17, 2014 02:42 PM