Home > Blogs > Kathleen Cooper > Central Mass & Sturbridge Real Estate - Your Source for Fun, Real Estate & News!

Can You Really Get Business From Social Media

By Kathleen Cooper

Real Estate Agent with Kathleen Cooper, Sposato Realty Group 9084437/Brokers

April 23, 2014 10:29 AM

I get asked the question all of the time - Do you really get business from social media? YES!! ABSOLUTELY!!

The question that comes next - HOW??

I've had great success with social media for business by making sure to keep it fun & informative, but making sure everyone knows what I do. I get lots of agent referrals because I interact with them. I get prospects that message me with real estate questions and call me when they're ready to buy or sell because I'm approachable in social media.

I think the main things to remember are to be yourself, show off your strengths with your personality and be giving. When you share and are giving of information people naturally are drawn to working with you. And don't forget to HAVE FUN!!!

-Your Social Media Girl :)

Re-Blog

Comments(28)

Comment

Show All Comments

Sort:

Noel Palmieri

Century 21 Ludecke Inc. - Arcadia, CA

Absolutely!! And much more enjoyable than chasing down strangers.

Apr 25, 2014 01:38 AM

Larry Lawfer

YourStories Realty Group - Newton, MA

"I listen for a living." It's all about you.

It really helps to be beautiful and in a red dress, that always catches attention Kathleen. But that is not all you do, you are someone who connects people and is having fun. I love following you on FB and Linkedin and all the places you post. You are certainly one of the best at this. Congrats.

Apr 25, 2014 01:51 AM

Amanda Christiansen

Christiansen Group Realty (260)704-0843 - Fort Wayne, IN

Christiansen Group Realty

Love the picture. I think the key to social media success (which I've had a lot of) is to be real, be informative, interact, and BE YOURSELF. Very good blog.

Apr 25, 2014 01:52 AM

Anonymous

Sandra Sims

I an a REVA Real Estate Virtual Assistant and I totally agree with Kathleen! I tell my RE clients all the time that they need to be more active on Social Media networks and to be YOURSELF and have FUN! The more active you are and the more great content you provide your Buyers and Sellers the more BUSINESS you will receive!

Apr 25, 2014 02:28 AM

#12

Jan Green - Scottsdale, AZ

Value Added Service, 602-620-2699 - Scottsdale, AZ

HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Good for you! It's good to be approachable and provide information in a conversational way. Ask a question in socail media and see what answers you get!

Apr 25, 2014 02:44 AM

Pat & Wayne Harriman

Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT

Broker/Owners, Wallingford CT Real Estate

Good info, Kathleen (and GREAT pic, too!) We get a LOT of business from social media, particularly Facebook. We've had some success with Twitter, Google+ and LinkedIn, but not as much as FB. Bottom line is, have a plan and work it, and if something doesn't work, adjust the plan accordingly!

Apr 25, 2014 03:50 AM

M.C. Dwyer

Melody Russell Team at eXp Realty of California, Inc. - Felton, CA

MC Dwyer-Santa Cruz Mountains Property Specialist

Hmmm. So here I am, a more serious type of person, and I haven't looked that good in a red dress in decades I love this line of work, and have no problem being authentic. But I guess I need to send you an invite to connect, because apparently, I need a primer on how to be more "fun!"

Apr 25, 2014 03:56 AM

Dana Basiliere

Rossi & Riina Real Estate - Williston, VT

Making deals "Happen"

Kathleen,

I havent had as much luck with social media... however I don't look as good in a red dress. (wink)

Apr 25, 2014 04:21 AM

Diana White-Pettis

Bennett Realty Solutions - Upper Marlboro, MD

GRI, CDPE, CNE, WHC Upper Marlboro Homes for Sale

Kathleen,

Getting our names in front of people and building their confidence and trust when we promptly and accurately respond to their inquiries is a great way to enhance our social media presence and attract clients. I am starting to make this more of a priority. Thanks for sharing.

Apr 25, 2014 07:01 AM

Kimo Jarrett

Cyber Properties - Huntington Beach, CA

Pro Lifestyle Solutions

How many hours do you spend managing your FB activities, daily, weekly and do you employ a VA or TPA to produce your content? Could you estimate your ROI, income to FB hours? Thank you so much for your information.

Apr 25, 2014 09:56 AM

John Dotson

Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC

The experience to get you to the other side!

I agree with the questions of Kimo ^above.

I have spent quite a few hours/days trying to get response out of FB to not much avail. Suggestions?

Apr 25, 2014 12:19 PM

Travis "the SOLD man" Parker; Broker/Owner

Travis Realty - Enterprise, AL

email: Travis@theSOLDman.me / cell: 334-494-7846

I've only had one lead from fb, and that petered out quickly. I post fairly regularly and even tried CityScape. Maybe need to kick it up a notch.

Apr 26, 2014 07:18 AM

Troy Erickson AZ Realtor (602) 295-6807

HomeSmart - Chandler, AZ

Your Chandler, Ahwatukee, and East Valley Realtor

Kathleen - Yes you need to be yourself, and the information you provide is critical. You also need to be consistent in order to have any success online.

Apr 26, 2014 03:54 PM

John Pusa

Glendale, CA

Kathleen - I think, you can get some business from social media, if you have the right business plan.

Apr 27, 2014 12:49 AM

Kathleen Cooper

Kathleen Cooper, Sposato Realty Group - Worcester, MA

Sposato Realty Group - Broker Owner

Sometimes the "leads" are not in the form of direct buyers and sellers. Often times I get referrals from other agents that know me because of Facebook or people that know of someone looking to buy or sell that has expressed needing some help. You never know what post will make them direct those people to you, but keeping a fun mix in your social media will ensure someone will be thinking of you down the road in their time of need.

Apr 27, 2014 01:49 AM

John Wiley

Fort Myers, FL

Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Kathleen, Social Media is a part of the overall plan. It helps us to be on the front of people's minds when they do have a Real Estate need. It also helps others in the profession to get to know us to the point they can make a referral.

Apr 27, 2014 06:26 AM

Donna Quinlan

Keller Williams Realty - Newburyport, MA

Keller Williams Realtor & Career Consultant

Glad to hear you are getting business from social media. I am working to be more consistant in my posts and to try and build online relationships. To just generally post now and then, does not bring in leads.

Apr 28, 2014 02:13 AM

IRMA Beltran

Century 21 M & M and Associates-Turlock homes Real Estate - Turlock, CA

Your Real Estate Agent 4 Life Always there 4 You!

Very good post, thank you for sharing. Consistency is a good factor to getting leads from your media.

Have a Blessed day

Apr 28, 2014 03:05 AM

Deleted Account

Fort Myers, FL

If you have fun doing it, I have found it to work out great! The thing is, I would probably be on there anyways!

May 01, 2014 09:44 AM

Donna Foerster