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Tell people you are in real estate, over and over.

Real Estate Broker/Owner CA#01772851 HI#RB21268

Every day I walk out my office here in Carmel-by-the-Sea for a stroll around town. Why? Because I love it here, it is a most beautiful little city in the forest. I also do it for the exercise because the city is on a sloping hill all the way from the Pacific Ocean and up into town, where it levels out some. 


Monday through Friday, it is great to network with the owners of galleries, restaurants, boutiques and other businesses. These are the days they are least busy and like to stop and chat.


Yes, they "know" but do they keep it in front of their consciousness when a customer comes in and they start chatting, and the customer tells them they are in the area looking to buy real estate? 


There are ways of saying "I am a real estate broker" without being a pain about it. So I talk about my office which is right in the middle of Carmel-by-the-Sea in that "sweet spot". Talk about what is happening in the courtyard, Sue Vecino, and who is moving in there. For example,

1. The Cashmere shop which is well known and loved in town. They have moved from Ocean Avenue 1-1/2 blocks over to our location on Dolores Street. 

2. We have a wine tasting establishment moving in; but they are still working on their application. That will be fun to invite them over for an end of the day glass of wine right by my office.

3. Jack London's outdoor seating in the courtyard is now very busy since the weather has gotten a lot warmer. The whole courtyard was upgraded last summer and this is a fabulous place to have some lunch or dinner. 

4. Cindy Wilbur, a wonderful plein air artist has opened her studio on the 2nd floor. 

Not only do I impart new information when I visit these merchants from whom I hope to get real estate referrals, but it also reminds them where I am, and that they can tell their customers how to find me. Everyone in town is within walking distance, so this becomes very important.

Mostly, I do not underestimate the power of these merchants. They talk to their customers and what they are looking for here on the Monterey Peninsula.  For this reason, I need the merchants to think of me first, that I can help their customers with any questions they have that is real estate related. 


Posted by

Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Whether buying or selling oceanfront, oceanview, commercial or any type of real estate in Carmel, Pebble Beach, Pacific Grove, Monterey, Carmel Valley and Big Sur, I can help you. Call me and let's meet in my Carmel-by-the-Sea office in Su Vecino Court on Dolores between 5th & 6th.

Or we can just chat on the phone to discuss your real estate needs.

Are you out of the area? No problem, I often never even meet my clients. The whole transaction is handled long distance.

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information

www.HellaRothwell.com & www.RothwellRealty.com

& www.HellaHawaii.com

Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.


Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921


MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921

Email: HellaRothwell@gmail.com

Hella Rothwell's Facebook Page       Hella Rothwell's YouTube videos      REALTOR LOGO      Equal Housing Logo


Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.


Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Shop local, trade local. Makes sense. Circulate, hob nob and be seen, productive, known for results.

Apr 24, 2014 01:26 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Hella,  You are so right, the more we are in front of people the better.  Keep handing those cards out.

Apr 24, 2014 01:30 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Hella.... I always shop locally....and I make it known what I do for a living.... after they see me enough times in their stores, we get familiar with each other.... I become a preferred customer and I want them to believe they will one of ours too....

Apr 24, 2014 01:39 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hella- you make a very good point.  What you're doing is establishing relationships!

Apr 24, 2014 02:29 AM
Than Maynard
Coldwell Banker Heart of Oklahoma - Purcell, OK
Broker - Licensed to List & Sell - 405-990-8862

Yep, they never need a real estate agent until they need a real estate agent and THEN they start paying attention to who is an agent.

Apr 24, 2014 05:46 AM
Kimberley Kelly, SFR, HAFA, GREEN
HK Lane, Christie's International Affiliate, 760-285-3578 - La Quinta, CA
I do Real Estate like I played polo-to WIN!

It's all about the relationships, right??  Very good policy!

Apr 24, 2014 08:33 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Andrew. So true, and we recommend them back.

Will: People even ASK for them, even better.

Barbara: One new merchant had forgotten my name today, but remembered I was in real estate. That's going in the right direction

Kathy: Correct, and I try to see them a couple of times a week for some reason or another.

Than: Interesting, if they are new acquaintances they always ask me who I am with, it's so nice to say, "I'm with myself etc..." and off I go into my story.

Kimberly: I work very hard at building them, and its working well. 

Apr 24, 2014 08:46 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Hella, This is so true. We have to keep reminding people we are in the business. They will not remember and will call someone else.

Apr 24, 2014 12:32 PM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Debbie: And it helps to have a card handy!

Apr 25, 2014 01:26 AM
Rod Pierson
Wilson Realty Inc - Redding, CA
Northern California - An Agent you can trust

Debbie, you can't go wrong with your beautiful market.   You have so many places, stores to market your goods, just need to have that card ready when you approach your next potential client. 

Interesting post, thank you for sharing 

Apr 25, 2014 04:23 PM
Rachel Donahue
Briggs Freeman Sotheby's International Realty - Aledo, TX

Thank you for this post, I am new to real estate and I feel like I am telling people over and over again. At least now, I have some solid evidence that I am doing the right thing by keeping my name top of mind! 

Apr 28, 2014 12:41 AM
IRMA Beltran
Century 21 M & M and Associates-Turlock homes Real Estate - Turlock, CA
Your Real Estate Agent 4 Life Always there 4 You!

Very good point, We're about establishing relationships.

Apr 28, 2014 03:13 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Hella, I always find a subtle way to work real estate into the conversation no matter where I am. You're right.  We need to remind people over and over.

Apr 28, 2014 11:17 AM
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Hi Hella-you have to do it especially to acquaintances. That is how I got my first deal in the biz!

May 02, 2014 10:38 PM
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Hella, in such as beautiful spot on earth as Carmel-by-the-Sea, your stroll sounds relaxing and rewarding. 

May 03, 2014 05:21 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Hella, this is the type of networking that will pay off in the long run,  it's good to be a good neighbor!

May 03, 2014 09:27 AM
A. J. Zaki
REMAX Realty Pros - Boca Raton, FL
Home Finder In Florida

These are great tips! Thank you for sharing.

May 07, 2014 12:49 AM