YouTube has quickly become much more than just a place for High School Speed Stacking clips, American Idol auditions filmed in a backyard and other random personal video clips. You may already know this but many companies use YouTube as a distribution channel for their content and commercials. Large corporations are creating great content specifically for YouTube, understanding the viral nature of the phenomenon.
So this poses the question…how are you using YouTube as a marketing channel? For Real Estate agents creating a quick 30 second video of one of your premium listings with a simple voiceover explaining the property is all it takes. Getting the content on YouTube is super simple and takes only a couple of minutes. Oh yeah, it’s also free! For those daring and creative enough, try adding an entertainment element to your clips. It is more likely to be virally distributed and users may look for more content created by you.
Millions are searching for video content on YouTube, and not just for South Park clips. Yes, Real Estate is locally based, but for those of you working in high populous areas (actually even in smaller cities/towns) leveraging a mass medium like YouTube is likely to pay dividends in the long run.
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