SEO is dead

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SEO in a Nutshell

SEO in a Nutshell?

There is a lot of buzz from time to time about the death of SEO. What does that really mean?

Black-hat SEO is dead... long live White-hat SEO! Yes, you can be penalized if you don't do it right.

What is SEO?

Primarily, SEO means designing your website to help the right people find you.

SEO (Search Engine Optimization) has several major parts: planning, on-page, and off-page optimization.


Planning means understanding your customer, clearly defining your niche, brand-image, and assessing your competition. Characterize your “customer personas” to understand the different kinds of customers that you want to approach. Competitive analysis helps you to understand your environment. SEO is a key part of online marketing.

ON-page SEO

ON-page SEO means applying good design principles, having a useful layout, and providing unique content with value to real visitors, not only for the search engines. It also means paying attention to your relevant keywords.

On every web page, use a unique and appropriate HTML title, meta-description, and carefully chosen H1 and H2 headings on main sections and major paragraphs. Tagging your images with ALT text will also help, as does the anchor text in your internal and external hyperlinks. (Anchor text is the text that you click on when you click any link on any webpage. Keywords in anchor text tells the search engines what the writer considers most important about that link. It attracts attention and selective clicks. It is the writer's vote for another webpage.) 

It's very important to have content on your webpages that provides real value to real users. Using appropriate keywords on your webpages helps the search engines understand the main purposes of your site. To check your title, description, and headings, use the show source option in your web browser.

Check for the title tag, description tag, H1 and H2 tags. You should not have more than one H1 and a few H2 tags. The keywords used in those each of those tags should be appropriate, relevant, and useful. The title should not be more than about 65 characters, and the meta-description should not be more than about 160 characters.

When these tags have keywords relevant to any search, Google can display your title and description directly in the search result page, so they should be optimized for the best click through relevant to your website and your business. Avoid keyword stuffing, your keyword density should not be over 5% of your text.

OFF-page SEO

OFF-page SEO means having some relevant and authoritative links pointing to your webpages from other websites, on other Web servers.  Make sure that most of your inbound links are high quality. Disavow any low quality links. Google webmaster tools may provide some warnings for low quality links. Natural linking is important. For example, stuffing random blogs with NOFOLLOW comments will not help, and may harm your search result positions.

Social signals (primarily, links and mentions on Google+, Facebook, Twitter, Pinterest, and YouTube) have become more and more important for SEO recently. Social proof (demonstrating you have real followers relevant to your customer base who interact with you online) also provides you with better credibility. Relationships and engagement are very important.

SEO will continue to be relevant for Internet marketing, as long as webpages remain relevant. By avoiding black hat SEO techniques, and using only white hat SEO techniques, you will improve your website, get more traffic, and have better results for your web presence in the search engines. Like maintaining a garden, SEO is an ongoing process.

Bottom line on the "Death of SEO?"

As long as websites want to improve traffic, there will be SEO. However, social signals and paid search engine marketing can be as important as organic SEO. Engagement with your audience is key. Measurement and continuous improvement should be a big part of your SEO.

Black-hat SEO is Web-Spam, and anything else that Matt Cutts decides it is.


Black-hat SEO is DEAD, long live white-hat SEO. 




Install Google Analytics  (GA) on your website, then use Google Webmaster Tools  (GWT) to look for any problems and to measure your results. Make sure to use your Google Places page effectively (formerly called Google Local.) Links on your own YouTube video descriptions are NOFOLLOW but still good for SEO and for Web Traffic. 


:: More Pro-tips... UPDATED on 6/6/2014 ::


For LOCAL businesses, be sure to use GOOGLE PLACES for Business. 

For Blogs or Personal Websites, use GOOGLE AUTHORSHIP.

For inbound LINKS? — Put your own LINKS into your YouTube descriptions, your Tweets, your Google+ Posts, your public Facebook posts... etc. etc. etc. — ask your friends to do the same, wherever and whenever that is appropriate. It's like asking for a referral or a testimonial. 


That covers the basics of the WHAT... for help with the HOW, please contact me for Mentoring, Coaching, Training, or Assistance with your Internet Marketing Stratagy and Tactics.


My PRO profile page :: George Fanucci SEO Guru on

For further reading


And a few SEO resources from Google:

Google's Search Engine Optimization Starter Guide




This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
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Marketing 101
search engine optimization
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Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Great info George. I have heard of this hummingbird thing tying SEO to social media activity. Keeps changing every day it seems.

Apr 25, 2014 06:51 AM #38
Gerhard Ade
RSVP Real Estate - Seattle, WA
What sets me apart, will set you apart.

SEO is both art and science. The key is relevant content. And don't expect results overnight.

Apr 25, 2014 07:31 AM #39
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I attribute my real estate success to the proper use of SEO on my site. It's quite powerful when used properly.

Apr 25, 2014 07:49 AM #40
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Interesting that social connections are now becoming more important.  Hopefully this AR platform will score highly and help us all.

Apr 25, 2014 11:32 AM #41
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

This needs to be bookmarked and returned to review. Having the right links and using the Internet correctly will bring business

Apr 25, 2014 11:53 AM #42
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: / cell: 334-494-7846

Whehhhh - a whole lotta info in that post. Much of it over my tired head, but I did get some tips form it.


Apr 25, 2014 12:36 PM #43
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

It's always a good idea to revisit what works for getting results. Thanks for your time and effort.


Apr 25, 2014 01:23 PM #44
Chris Griffith
Downing-Frye Realty, Bonita Springs, FL - Bonita Springs, FL
Bonita Springs Listing Agent

Great tips. I've been going through a rebuilt and havne't blogged much. I need to get back on the band wagon and do it better.

Apr 25, 2014 10:17 PM #45
Richard Bazinet /MBA, CRS, ABR
WestUSA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Hi George. Further to your reply #33, indeed marketing is the engine of any business. However, not quantity over quality. Quality of the client is the #1 most effective component of your business. Quantity is not. Generating quantity is relatively easy but the least efficient way of running your business as it wastes precious limited resources like time. Quality is not only efficient in performance, but effective - that's where the income is.

i.e I would rather generate much less clients but make each one and every one count, than lots of potential clients but only some of them count - that's the measure of efficiency. Case in point, got a colleague at the office. He's the internet lead king. Unbelievable numbers. He came in this week to tell me is business is down, he can't close most of his leads, but he sure is busy. He wanted to know what to do to turn things around.

Apr 26, 2014 02:10 AM #46
Realty Commander
Realty Commander - Ann Arbor, MI
Real Estate Transaction Management Software

Thanks for this. Good read, and it's important to stay on top of new SEO practices - since it is always changing. It's good to change hats from time to time. 

Apr 28, 2014 10:00 PM #47
American Brokers Realty Group
American Brokers Realty Group, Inc - Cape Coral, FL

This is a really well written blog. Keep up the god work.  I will use this usefull information in the future.

Apr 29, 2014 08:36 PM #48
George Fanucci - Los Altos, CA
Internet - Technology - Business - Solutions

The more things change, the more they stay the same.

Basics of WHITE HAT SEO have not really changed. It's the tricks of Black Hat SEO that have been penalized. Cheaters will not win, thanks to Matt Cutts and the Google Webspam Team.

Apr 30, 2014 05:18 AM #49
George Fanucci - Los Altos, CA
Internet - Technology - Business - Solutions

Please note :: More Pro-tips... UPDATED on 6/6/2014 :: see above.

Jun 06, 2014 06:39 PM #50
George Fanucci - Los Altos, CA
Internet - Technology - Business - Solutions

Here is a good flowchart:

Planning to use some of that for a case study.

Jun 13, 2014 07:09 AM #51
George Fanucci - Los Altos, CA
Internet - Technology - Business - Solutions

Another useful checklist:


Keywords in Domain Names and in URLs are still OKAY, but use with caution...

. . .  avoid webspam — avoid keyword abuse.

Original image courtesy of:

Jun 21, 2014 07:50 AM #52
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

What do you think of writing a new post from your today prospective. What do you think today about CEO? 

Nov 26, 2015 04:45 PM #53
George Fanucci - Los Altos, CA
Internet - Technology - Business - Solutions


Black-hat SEO is dead...

Long live white-hat SEO.

Nov 26, 2015 05:02 PM #54
Ali Ebrahimi

Thanks a lot
Nice article and information

May 20, 2016 11:46 PM #55

My name is Geron Decker. I'm really glad that I found this site. I have been looking for this kind of information for a months and have discovered what I was trying for. I am a web graphic artist and searching engine product and have been ,making websites for the last 15 years. I can rank your blogspot at the top of the search engines fast for any Keywords you want and is something I can help you if you have a blog or a product you are marketing. I can also help you with your sites if you need to redesign. If you need any help,please feel free to call me anytime 520 585 0384. Best regards, Geron Decker. P.S. Thanks for letting me post this to your site! By the way I am a guitarist in hotels and resorts and fine restaurants. check out this video or Phoenix seo companies

Jun 12, 2018 03:54 AM #56
Mathilde Cohen
Mortgage Cohen INC - Cincinnati, OH

Faire du referencement naturel nécessite des connaissances, des compétences, mais aussi des outils de SEO. Outils-SEO-Logiciel-SEO En effet, pour travailler efficacement et pour pouvoir connaître tout d’un site internet et de ses concurrents, il vous faudra disposer de bons logiciels ou sites internet qui offrent des solutions pour le Search Engines Optimization. Je vais donc vous faire découvrir une petite liste qui pourra vous être bien pratique pour analyser un site ou faire un audit SEO.

Oct 19, 2018 03:49 PM #57
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