Often times many of us in the Real Estate Profession operate as "secret agents". Simply said, we take it for granted that everyone just telepathically knows that we are Realtors and in the business of selling Real Estate. Unfortunately, as passionate as we are about our business, others can't get excited for us unless we let them know what we do. The Real Estate Profession is a wonderful career if you make it one. Everyday many Realtors pass by the buying and selling public and don't think of handing them a business card. Thinking, oh, they probably don't want to be bothered by a salesperson, or, they probably aren't looking to buy or sell. This is wrong. Everyone wants to buy, but nobody wants to be sold. We need to start professing our professionalism and treating everyone like they could be a client.
In my business, EXIT Realty Michigan, I sell EXIT Realty Franchises throughout Michigan to qualified individuals that do things different. I am always looking for that entrepreneurial spirit in someone, that Realtor that advertises actively and effectively, is forward thinking, is looking for a competitive advantage, and wants to be part of a growing company. And would you believe, that just like in selling homes, everyone wants to buy, but noone wants to be sold! I meet with prospects often that may not be ready for their own franchise, but they know someone that may be. One lead leads to another, amazing! And, just like popping popcorn, you have to start with a little oil and the kernels (prospecting in a target market), and not leave until you sell something. Isn't this like farming a target market and growing your Real Estate business? Timing is everything. One day, the oil is hot, and the kernels start to pop, and one lead leads to another.
Our unique company is a story of finding a balance in this profession. A balance of quality of life, living abundantly (whatever that means to you), and life after Real Estate, retirement. Our business model provides a means to a happy ending. Being part of building a company is exciting, and having a competitive advantage is priceless these days. I consider myself as not a franchise salesperson, but a Regional Owner that is looking for qualified Brokers that want to get, keep and grow agents, and retire from the recruiting business forever. I take pride and pleasure from helping our franchisees grow with market share and profitability, and have a business that doesn't run them, but that they operate and are in control of. Don't we all seek an enriched quality of life?
If you are looking for something different, perhaps your own business or the ability to retire from this profession with actual bonafide retirement income that never ends, give me a call, I promise I won't waste your time. Let me show you an opportunity that could change your life.
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