Fishhawk Lake Real Estate--What are Some of the Basics Needed on a Flyer?

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Real Estate Agent with John L Scott Market Center 700512026
https://activerain.com/droplet/4fZc

 

Fishhawk Lake Real Estate--What are Some of the Basics Needed on a Flyer?

Today my husband and I were out driving in the country about a half hour from Fishhawk Lake. We saw a new listing, so I had him pull one of the fliers. It was a lovely country property that we were able to take in on a spring day. The owner popped his head around the corner to ask if he had any questions that this owner could answer. Nope, but what a sweet thing to offer. 

We took a look at the flyer. On the flyer, this lovely country property with 28 acres of open pastures, great horse property and lots of elbow room was shown in black and white. BORING. The photos were fuzzy and there was only one of the property which was mostly gray white sky with a couple of very small buildings deep in the background. The other three showed a woodstove, a kitchen sink and a shower! WHAT??? So, we know two things about the home: you have heat and you can wash indoors. Wow. 

(This is not the property photo, but very well could be one of them!)

As my husband looked it over more thoroughly while we ate dinner, he said, "there's nothing that says how big the house is." Really?? Not only was there no square footage, but I saw nothing about the number of bedrooms or baths. Well, we do know there is at least ONE bath, because the tile on the shower wall was included as one of the four photos! We figured the house inside was so awful that the agent didn't want to show it.

By the photos, or lack thereof, we also surmised that the home must be extremely small. Later I discovered that it was over 1800 sq.ft., but we would NEVER have guessed that by the lack of information and photos.

What are some basics that are needed for a flyer to successfully capture the interest of a potential buyer?

1) At least one full color photo that is a clear depiction of the property. I prefer more photos than copy. And if possible, using both sides of the paper. Good paper stock is a nice investment, too. Make the print size easy to read.

2) Information like address, square footage, how many bedrooms/baths, price  and something that makes it stand out

3) MLS#, the broker information and a call to action. 

There are MANY more amenities and items of interest that you can throw in. My husband thought that since most people look on the internet, that this flyer was sort of an afterthought since people wouldn't be driving around. But WE were. And there happens to be a stunning almost million-dollar property just down the road! Don't discount those people out for a country drive to look at property on a spring day. Especially since the owner was so willing to offer information and be helpful. We made more of a connection to the property by that simple question than that agent did with the marketing flyer that we took with us.

 

Oh, well...hopefully the breakfast that the agent is going to have next week at the listing will help create some useful feedback from the brokers attending. At least they'll get to see what the house looks like besides the woodstove, the kitchen sink and the shower tile!

 

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Topic:
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Groups:
Wake Up Brokers
A Realtor's Life
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Best Practices
Tags:
what to put on a flyer
marketing a property
information needed on a real estate flyer

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Ambassador
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Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Putting those BASICS in a flyer seems like common sense to me, your husband, and you Gayle, but often you look at the piece of paper and so much is missing. Great reminder of the ESSENTIAL details!!!

Apr 27, 2014 03:24 AM #1
Rainmaker
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John G. Johnston
John G. Johnston & Associates, LLC - Westcliffe, CO
An Exclusive Buyer's Agent ~ Westcliffe, CO

Gayle  Considering we don't own the real estate we are trying to sell...it seems obvious to me that INFOMATION is all we have to offer.  And that information should be marketed in such a manner to create desire for more information.

Apr 27, 2014 04:23 AM #2
Rainmaker
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Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Good stuff Gayle.  Why put out a flyer that does not show off the property?  And if one doesn't have photo skills, get some help to put the flyer together!

Apr 27, 2014 04:56 AM #3
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Great post Gayle... I see so many similar flyers in our area too and it's a negative to me when I can't see anything appealing in 1 or 2 photos and there's no details. At least the owner offered to help!

Apr 27, 2014 05:12 AM #4
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Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Gary, it is like MARKETING 101 IN REAL ESTATE. 

John, agreed. Entice us, already! But, don't leave us scratching our heads...

Jay, this person has been in the business longer than I have and one would think they would have this part DOWN after 8-10 years, this would be a no-brainer. 

Rene`, sometimes I think it's worse than no flyer at all. You might think that the fliers are just out for the time being, but when you're dead in the water right from the start with a less-than-professional representation of the property as someone's first impression, that is like shooting yourself in the foot. 

 

Apr 27, 2014 05:42 AM #5
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gayle,

That was a flyer, you just had to know how to fold it like a plane, and send it over the plains...I would see that listing when it expires would be easy pickings.  LOL A

Apr 27, 2014 06:02 AM #6
Rainmaker
5,306,290
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This topic could become a series. Many listing agents need to upgrade their flyers.

Apr 28, 2014 12:59 AM #7
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Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Alexandra, hysterical!! 

Roy, hey, good idea...I may have to expound on that.

Apr 28, 2014 01:49 AM #8
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Gayle Rich-Boxman Fishhawk Lake Real Estate

"Your Local Expert!" 503-755-2905
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