Fishhawk Lake Real Estate--What are Some of the Basics Needed on a Flyer?
Today my husband and I were out driving in the country about a half hour from Fishhawk Lake. We saw a new listing, so I had him pull one of the fliers. It was a lovely country property that we were able to take in on a spring day. The owner popped his head around the corner to ask if he had any questions that this owner could answer. Nope, but what a sweet thing to offer.
We took a look at the flyer. On the flyer, this lovely country property with 28 acres of open pastures, great horse property and lots of elbow room was shown in black and white. BORING. The photos were fuzzy and there was only one of the property which was mostly gray white sky with a couple of very small buildings deep in the background. The other three showed a woodstove, a kitchen sink and a shower! WHAT??? So, we know two things about the home: you have heat and you can wash indoors. Wow.
(This is not the property photo, but very well could be one of them!)
As my husband looked it over more thoroughly while we ate dinner, he said, "there's nothing that says how big the house is." Really?? Not only was there no square footage, but I saw nothing about the number of bedrooms or baths. Well, we do know there is at least ONE bath, because the tile on the shower wall was included as one of the four photos! We figured the house inside was so awful that the agent didn't want to show it.
By the photos, or lack thereof, we also surmised that the home must be extremely small. Later I discovered that it was over 1800 sq.ft., but we would NEVER have guessed that by the lack of information and photos.
What are some basics that are needed for a flyer to successfully capture the interest of a potential buyer?
1) At least one full color photo that is a clear depiction of the property. I prefer more photos than copy. And if possible, using both sides of the paper. Good paper stock is a nice investment, too. Make the print size easy to read.
2) Information like address, square footage, how many bedrooms/baths, price and something that makes it stand out
3) MLS#, the broker information and a call to action.
There are MANY more amenities and items of interest that you can throw in. My husband thought that since most people look on the internet, that this flyer was sort of an afterthought since people wouldn't be driving around. But WE were. And there happens to be a stunning almost million-dollar property just down the road! Don't discount those people out for a country drive to look at property on a spring day. Especially since the owner was so willing to offer information and be helpful. We made more of a connection to the property by that simple question than that agent did with the marketing flyer that we took with us.
Oh, well...hopefully the breakfast that the agent is going to have next week at the listing will help create some useful feedback from the brokers attending. At least they'll get to see what the house looks like besides the woodstove, the kitchen sink and the shower tile!