Just twenty years ago, it was enough to scrub down a home, giving it a good spring cleaning, and hiding the kitty litter box. With a deep cleaning came enough of an impression to woo buyers and sell your home without having to put much into the preparation.
Times have changed and any real estate professional will tell you that other than location and price, impression matters the most. Because we live in a world where information is readily available, image means everything. Buyers want to see a home in its best condition before even considering stepping foot inside the property.
It’s not uncommon to have a pre-listing inspection done to identify necessary fixes and improvements. However, this usually only goes to functionality, and not to aesthetics, and that’s missing a huge piece of the puzzle.
Cost versus Return
Most homeowners reject the idea of staging because they only see the cost involved; but, when the return is factored-in, that significantly changes the dynamic. The numbers are quite convincing, as a professionally staged home sees an average of a $1,780 price increase or a 586 percent ROI.
Of all professionally staged homes, a full 95 percent sell in just 11 days or less. What’s more, these professionally staged properties sell for an average of 17 percent more than non-staged homes.
Why Hire a Professional Stager
Sure, you can do many things on your own. You can change the oil in your car, replace a light fixture, and other simple DIY projects. However, when it comes to getting your home ready to market, your competence has little to do with the equation, but your emotional attachment does. Here’s why hiring a home stager makes a lot of sense:
- You’re too close to your property. Honestly, you’re just too close to your home to see many of its flaws. A stager will look at it through a buyer’s eyes and give you an honest assessment.
- Highlight the house’s best features. A stager knows how to make the best features stand out to give your home more selling points.
- Compensating for shortcomings. In addition to putting the spotlight on the home’s best selling and living features, a stager will know how to minimize any negatives.
- Deciding what stays and what goes. You might really like that old chair, but it could be a turn-off to potential buyers. A stager will objectively assess what stays and what goes.
- Bringing in the right extras. Artwork, pillows, carpets, and other decor necessary to pull the concept together and make your home look its best.