The Truth Sets Every Realtor Free. Thank You Zillow!

Real Estate Broker/Owner with Regal Realty of the Treasure Coast LLC


This is an excellent information that every reader both seller and buyer  of real estate should read. I had a seller once that insisted that I price his house according to Zillow.   I reluctantly did as he asked informing him that the pricing was way over what really was.  Guess what his house never sold because it was over prices. 

Original content by Greg Nino 0524642

I've never been a supporter of Zillow. And it's not just Zillow, it's any company who takes my listing and attempts to turn around and sell me the traffic. The 'exposure for said seller' is and was the material lightning rod in the lawsuit against the National Association of Realtors. NAR lost the fight because in the end, the whole it's what's "best for the public" won. 

Funny stuff. Some of the same people who pushed for the lawsuit are the very same ones who benefited from it. There isn't a buyer I've closed in ten years that found the home they wanted to purchase on a 3rd party site. This includes Zillow,, and almost all the others. Our MLS is excellent. Our membership for the Houston area includes over 23,000 members who pay into a system that benefits its clients greatly. It's a small example of what NAR could and SHOULD be doing. The horses have long left the barn, but it doesn't mean that the one million members across the United States and Canada can't redefine what advertising means.

Today one of my clients made an interesting comment while signing a contract with the builder. She said to me and I quote.. "I guess I can turn off that app from Zillow. The damn thing kept taking us to houses that didn't exist!" 

Instead of fanning the flames I listened. Sometimes the best thing to say is nothing. My client was saying it all on her own in front of 3 others. Her husband polished off the conversation saying.. "Yeah, I've read how off they were, but that site just kept taking us to properties that weren't even on the market." 

Word of mouth is the single biggest form of good or bad advertising. It's why restaurants and retails stores either make it or break it. The Internet may seem different, but it's not. Our online reputation will eventually define who we are. Consumers can't wait to talk about "that company." 

Even the best companies are incorrectly victimized about their goods and services. That's to be expected. You can't make everyone happy. 

But given enough rope, and even the biggest and wealthiest institutions will find a way to destroy themselves... one little unhappy consumer at a time. Some of these internet sites Realtors hate become a victim of their own success. The very thing that makes them appealing - free, quick home evaluations (almost always inaccurate) will eventually make their business model unsustainable.


Here are some fun companies to remember... 

1. DeLorean Motor Co.

2. PaineWebber

3. Merry-Go-Round

4. Beatrice Foods Co.

5. Pullman Co.

6. E.F. Hutton 

7. MCI Worldcom

8. Enron

9. Eastern Airlines

10. Woolworth's

11. Pan Am

12. Standard Oil

13. Arthur Andersen

14. General Foods Corp.

15. TWA

16. Bear Sterns


18. (remember these guys?)




Greg Nino
, Houston area Realtor®.
Helping residential buyers, sellers and tenants 7 days a week.
Available @ 832-298-8555 

RE/MAX Compass (Formerly RE/MAX WHP)




The information contained in this blog is believed to be reliable and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy, completeness or appropriateness for any particular purpose. All information is copywritten and the property of Greg Nino.  





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I am  certified from the National Association of Realtors for being a Short Sale and Foreclosure Expert. 

If your are looking to sell or purchase a home in South Florida CLICK HERE to contact me to assist you with your real estate needs.




Merline Pennant


Direct Line: (772) 985-7653




Comments (4)

Lisa Friedman
Great American Dream Realty - Essex, VT
30 Years of Real Estate Experience!

The app kept taking us to properties that didn't exist. Classic!

Apr 29, 2014 12:16 AM
Merline D Pennant - New homes, Short Sales and Pre-foreclosures
Regal Realty of the Treasure Coast LLC - Port St Lucie, FL
New City, New Towns, New homes

Lisa, this is amazing, so they are using houses that do not exist how are they pricing existing homes?  What kind of non existent comps are they using?

Apr 29, 2014 12:19 AM
Lisa Friedman
Great American Dream Realty - Essex, VT
30 Years of Real Estate Experience!

I have found many problems with their zestimates. For example, there is a condo neighborhood where 1 bedroom condos sell for $105-100k. There are $400k single family homes nearby. Zillow will sometimes 'comp' the $100k condos at over $200k. They go by other homes in the area.

Apr 29, 2014 12:30 AM
Broker Patty Da Silva Da Silva
Green Realty Properties® - 954-667-7253 - Cooper City, FL
Top Listing Broker

Hello Merline. Love reading your reblog. Thanks for sharing, have a great day!

Apr 29, 2014 04:26 AM