What Google Says About The Popularity Of A Career In Real Estate

Real Estate Agent with Joe Manausa Real Estate 8508880888

The housing market is heating up, more homes are being sold every day, so I was wondering if job seekers would be looking at careers in real estate as a prospective answer to their employment problem.

In the past, I might have had to do a bunch of research across the internet to find this type of information, but not anymore.

The knowledge that I have gained in building an internet marketing program to get homes sold has allowed me to use another way altogether in hunting down my answer.

Career In Real Estate Can Be Fulfilling

real estate careers in Tallahassee

Before I address the fast and simple way I found my answer, I'd like to point out that the last three people who joined our Tallahassee real estate office all wrote their first transaction within the first 30 days. None of them had been licensed prior to joining our company, yet all plan on replacing highly successful careers in other industries.

If you have a sound work ethic, like to interact with people, and are not intimidated by computers and technology, I would recommend you explore becoming a real estate agent. The industry has changed, so even those of us with more than 20 years of experience are in a steep learning curve.

It's a great time to be new to the business, because you start out knowing you have a lot to learn, yet you are competing against many agents who think they already know enough. And clearly with the internet and technology, they are sadly mistaken.

Shocking Look At Job Seekers

So how did I rapidly assess the current demand for people seeking real estate careers? Simple. I used a keyword search tool that Google provides for free to help internet marketers determine current trends among information seekers. Take a look at this graph that shows the searches over time for "real estate careers"

I find it incredible that fewer people are searching for information about real estate careers now, even though the real estate market has been recovering strongly for more than a year.

Think about it, the real estate market is still lower today than at any time after 1991, so we know the general trend over the next five years is likely to be higher. We anticipate that more homes will need to be sold, thus a greater need for people to get licensed and started in this exciting and evolving industry.

If you want to know more about the benefits current agents enjoy in their real estate careers, just drop me a note and we can schedule a time to sit down and help you evaluate your potential for selling homes.


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Praful Thakkar 05/04/2014 02:51 PM
  2. Bob Crane 05/10/2014 09:56 PM
  3. Winston Heverly 08/15/2014 03:30 PM
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I agree with Jan's comment, people will start looking at careers here when the papers report that everyone else is heading here already. By that time it will be too late and the field will be soon overcrowded.

May 05, 2014 04:23 PM #25
Barbara Easton-Irvin
The K Company - Selling All Of Florida - Fort Lauderdale, FL
visit me at: www.FortLauderdaleHomes4U.net

I was in a class of 125 people when I went for my Real Estate License ten years ago.  My instructor told us that in 2 years that only 5% of us were still going to be Realtors.  There is a misconception that as a Realtor that you can make a lot of money easily.  You need to be self-disciplined and agressive in this business and if you don't have these traits than it will be difficult to be successful.

May 05, 2014 11:19 PM #26
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

I agree with others before me -- too many people follow the trail instead of blazing it. Taking a contrarian position (buy when others sell, e.g.) often is the wise thing to do. Same goes for choosing a new career path.

May 05, 2014 11:45 PM #27
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Interesting information, but respectfully, who cares? Those that remain will reap and those that don't explore this opportunity will find another career, however, I'm not interested in anyones business but mine. So, every industry evolves and this industry isn't any different. The transaction fee to close every real estate with a flat fee of $500 is incredulous. Nobody, I know will do all the work to close a deal for $500.

The solution for Realtors to earn more cash flow is to brand their listings as IP so, anybody using them pays the agent for its use. What would Zillow, Trulia, Redfin and all the rest of those sites do without agents listings? Why do you think the sold, expired or inactive listings are not immediately removed from their sites? They have the data but won't remove them because the more listings they have the more they can justify their ad and user fees. Ironic, isn't it?

May 06, 2014 09:37 AM #28
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Joe good post, makes you think

May 06, 2014 09:39 AM #29
John Van Hogen
Keller Williams Realty Professionals - Hillsboro, OR
Serving Sellers / Buyers / Investors 503-680-9390

Great post Joe...always enjoy your stuff.

I noticed the Google chart said worldwide. Are the results for positions in the U.S. only?

Two weeks ago, I was asked to give a brief talk during our board's new member orientation. Unexpectedly, I walked into a packed house - extra seats had been brought in. Board staff told me it was the largest orientation group in memory. 

In my area of Southern California, new licensees are already on the increase! And it appears an increasing number are younger, which is good for the industry. 

May 06, 2014 10:31 AM #30
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

Altho I DO enjoy some competition, having fewer Agents in the biz can actually help as the ones "still standing" are the better ones. Most of the ones in it for the easy $$ who hurt our Reputation as an Industry, are now out seeking greener and easier pastures.

May 06, 2014 01:15 PM #31
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I do speak with a good number of new agents - the ones who know they need to start by establishing an internet presence. I'm writing many more "new agent bios" this year than last year.

May 06, 2014 06:50 PM #32
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

I think job seekers who have already lost or do not have a job see real estate especially after the downturn as less secure......and secure is what they want the next time or first time around.

May 06, 2014 10:03 PM #33
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

A real estate career can be very rewarding and extrememly profitable.  But with any business there are risks.  No guarnatee of a salary, no paid vacations, no health insurance, and no paycheck until the deal closes.  It is not for the faint of heart or people who are not risk takers. 

May 06, 2014 11:44 PM #34
Shanna Hall
Real Estate Solutions - Kirkwood, MO
I love selling houses!!!St. Louis, MO 314-703-1311

Joe- I am good with people not entering the field- I may start to worry when I hear someone say- I can't find an agent- they are all to busy to help me... 

May 07, 2014 01:44 AM #35
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

I think many do not understand the real estate profession but rather still equate it to a used car sales position. The knowledge and skills required to be a successful real estate professional are much more than most understand.

May 07, 2014 09:01 PM #36
Larry Thompson
Sierra Pacific Mortgage - Knoxville, TN

Perhaps there is less Search because there are more Brokers and Teams actively recruiting out there. I see a lot of it in our area.

May 08, 2014 06:03 AM #37
Georgette Leal
TNG Real Estate Consultants - Long Beach, CA
Probate & Divorce Specialist

Love your article. What does it say about me? I went from being a Registered Nurse with a BSN degree making close to $100K a year. To me real estate was a great career change! If I could do it over I would have not done all the schooling I had to do to earn the degrees that now are pointless for me.

May 08, 2014 03:37 PM #38
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

Great perspective and thanks so much for that new tool - google trends.  - Debbie

May 10, 2014 10:14 PM #39
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

JOe - Good to hear the housing market is doing well in your area. In our area, housing was up last summer, but has been on a downturn since about September/October. It is a buyer's market right now, our inventory of homes has doubled, and DOM has increased to 82 from 40 in September.

May 12, 2014 08:00 AM #40
Kristen Rowin
Bentwood Realty - Waco, TX

We have a saturation of agents in our market. Texas has always been great but in my opinion we have enough agents already!

May 13, 2014 02:51 AM #41
Morris Massre
Pembroke Pines, FL
Real Estate Instructor Broward County Florida

I think a lot of it has to do with the area you are working in as well.  I wouldn't say it is a good time for a greenhorn to into this in South Florida even though the market is productive. 

May 13, 2014 04:49 AM #42
Jeff Jensen
The Federal Savings Bank/Lending in 50 states - Greenwich, CT

You must have a pretty good motivational and training program.

May 13, 2014 08:18 AM #43
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

 A Career in Real Estate is not for the weak of heart or weak of spirit - but for those who have the heart, the head and the spirit it is the best career choice in the world. ( licensed since 1981 LOL)

Aug 13, 2015 11:44 AM #44
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