Who's First? Real Living

By
Real Estate Broker/Owner with Coldwell Banker

Who's First.... Real Living Is

 

Real Living is a progressive company and a brokerage striving to be FIRST. I've had the fortune of witnessing this effort first hand and thought this would be a great opportunity to air my viewpoint and stake our claim as "the first" in these categories. I'll go through these.


1997 - Real Living, then HER Realtors, created the first help desk for agents and consumers to utilize for home related services and discounts. It was known as HOME (Home Ownership Made Easy) and eventually evolved into the first utility connection company to be known as JumpHome.com. Unfortunately, JumpHome is no longer available - a victim of .com venture capital funds drying up in 2002/3.

1999 - Real Living, then HER Realtors, created the first agent Intranet, which we now refer to as our Business Center. This was huge and ahead of its time. We delivered all of the tools agents were buying off the shelf from vendors at real estate trade shows (forms, CMA's, direct mail, CRM software, etc.) and put it online for agents. The applications were made technology easy and because of the ease of use, our agents actually buy into and use these tools. Quite a testament being that the average age of our agent at that time was 55 years old - traditionally a technology averse demographic.

1999 - In conjunction with the agent Business Center creation, Real Living also delivered the first agent websites. Imagine the forethought this took, when, at that time, the typical brokerage was afraid and intimidated by the Internet and less than 5% of consumers were starting their search there. Some brokers are still intimidated. Despite this fact, Real Living gave each agent their own website, the ability to buy yourname.com and point it to their site, and integrated the MLS into the site. A move that was revolutionary for its time.

1999 - The first fully integrated platform for agents, owners and consumers. The Business Center, agent sites, broker sites, MLS are all fully integrated within Real Living. Every component works together to maximize agent efficiency. Prior to the Business Center, brokers relied on agents to attend trade shows and buy these products for their business benefit which did not work together. Today, they rely on their broker and this integrated platform.


2002 - The first female facing brand is created and launched. Real Living is launched as a result of a merger between Realty One in Northeastern Ohio and HER Realtors in Central Ohio. The brand is the first brand created for a defined consumer - upscale female buyers/sellers. 89% of real estate decisions are made by women - they are not a niche, they are THE audience. Most all other brands still spends millions talking to themselves in their marketing.

2003 - The first "guest password" to the Real Living Business Center. The goal - to provide owners and managers a virtual way to show off the Business Center to recruits and get them engaged in our tools and systems prior to joining.

2003 - The first real estate 2.0 application is created. In conjunction with the target audience definition, Real Living understands that the female consumer is not only online, she wants to be engaged further when investigating her real estate needs. MyRealLiving.com is created as an online portal to empower the consumer with the following features...
- save searches
- have listings pushed to them within their criteria
- share their favorite listings with friends, family, agent
- schedule activities with their agent
- select their agent - elimination of all IDX information
- receive key documents from their agent
- track page views of their home in real time
Today, Real Living receives over 3,000 new registrations for MyRealLiving.com per month.


2003 - The first environmental branding package for franchise brokers is created. The goal being to have a consistent office look and feel network wide.


2004 - The first fully integrated brand management platform is created for agents and franchisees. Real Living began offering Brand Wizard via the Business Center with a goal of making it easy to tap into Real Living's creative. No longer do agents and franchisees need a full-time marketing person or designer.

2006 - The first "perfect match" system for managers, owners and agents to use to create better communication between themselves and consumers. The system identifies a personality type into REAL --- Relater, Enthusiast, Analyst and Leader categories.

2007 - The first 360 degree marketing platform for agents. The goal of the platform is to educate agents on traditional, mobile and digital marketing and to create their individual marketing plans with the 360 degree wheel in mind. Real Living delivers many of the tools/services on the wheel via the Business Center.



2008 - Real You Incorporated, is launched as the first book speaking directly to real estate entrepreneurs in a way that helps them define their personal brand. The primary role of the book is to...
- assist agents in creating their "real you" brand for use in marketing
- provide Real Living managers and owners a tool to help recruit and system to help agents market themselves effectively
- educate and introduce the Real Living brand to a national audience

Who knows what the next 11 years will bring. However, I can assure you Real Living will continue to be first and improve and innovate the current list outlined above.

If you have questions about Real Living, our brand or franchise opportunities with our innovative company, give me a call at 203-530-1146 or e-mail me at brad.whiteman@realliving.com.

 

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George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert
Brad, those are a lot of first in a short period of time.  It will be interesting to see what new developments there will be in the next few years.
Mar 25, 2008 02:30 PM #1
Rainmaker
1,477,608
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate


  spinner
Who's First? Real Living
03/25/2008 12:17 PM - (1 comments)
You are featured in the Real Living group Brad

I have been with Real Living HER (formerly HER Realtors) since 1995 so have witnessed this. 

It is fun to look at the old HER sites in the WayBack Machine.  I have not recently, hope they still have some of the old home pages ....  JumpHome.com  was way ahead of it's time.  It was wonderful!  

Mar 26, 2008 01:54 AM #2
Rainer
41,371
Chris Svec
Chris Svec - Columbus, OH

George-

RL company is among the most innovative.  Keep an eye on us - you'll see.  Or better yet, join us. 

Chris Svec

Mar 28, 2008 08:14 AM #3
Rainer
24,654
Jesse Barron, REALTOR® - Real Estate Made Easy™ in Anne Arundel County, MD
Keats & Co. Real Estate, LLC - Annapolis, MD

WOW, so the companies that were doing some of these things before HER/Real were not really the first one's? 

I am on a fact finding mission for half-truth's and lies out of the Real Living camp after reading some of Chris Svec's slanderous comments and witnessing his attempt to encourage real estate broker price fixing, even though he himself is not licensed and probably unaware of what he is and is not allowed to say when representing his employer...even though he thinks a disclaimer gets him off the hook.

I see that I do not have to look far for what I am looking for...it just took three or four clicks to find more.

Al Gore just called me.  He said he didn't actually invent the Internet, but that Real Living did.  (sarcasm, of course, since I do not practice lying...this little thing unheard thing called "code of ethics" that I adhere to.) 

May 05, 2008 05:30 PM #4
Rainer
41,371
Chris Svec
Chris Svec - Columbus, OH

Jesse-

See what you can find.  Will be interested in your findings.  Some more facts your research should have yeilded... I am licensed, and definately not encouraging price fixing. 

 

May 06, 2008 12:41 AM #5
Rainmaker
1,477,608
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

 

Funny I guess I thought this was Chris's blog, this AM because there was a comment about him here.  No wonder I could not find it when I saw other comments about Chris's evil ways!!!  

May 06, 2008 12:48 AM #6
Anonymous
The Truth

Just to get everyone striaght ion Jump Home.

Jump Home never made "a penny" of profit.  It was a losing venture when created and had flawed business model.  There was never enough agent participation to make the concept work.  The only area that had a speakable customer base was the Central Ohio area, in which Real Living cvontrolled the area through HER Realtors.  Every other city that was enentered failed woefully due to a lack of participation, specifically because they were not able to get any broker tie-ins.

So let's not keep referring to the reason it failed was a "drying up" of venture capital funds. 

 

 

Jun 30, 2008 03:40 AM #7
Rainmaker
1,477,608
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

wow

The Truth speaks...

Jun 30, 2008 04:03 AM #8
Rainer
41,371
Chris Svec
Chris Svec - Columbus, OH

One of the comments this person makes is certainly accurate.  JumpHome never did profit.  Remember it evolved during a time before the Enron debocle, when profit was not as important as growth, potential and perception.  Our directive at the time was grow, grow, grow #1, with expenses being priority #2.  Today, things are quite different. 

While JumpHome did not have 100% buy-in from the broker community, it did have several large broker partnerships in place.  For example, in Chicago and Cincinnati, Columbus, there was a partnership with the NRT owned Coldwell Bankers who were among the largest in thier respective markets.  HER was obviously a great supporter but the highest revenue generating business in central Ohio came from the builders (MI, Dominion and others).  The builders were a great vertical sales chanel who needed the service most. 

When the VC markets dried up it significantly reduced the the possibility of JH getting funded which neeeded to occur for the operation to stay afloat. 

It was just ahead of its time for the utility companies and 2 years late for VC funding efforts.   

Jun 30, 2008 05:36 AM #9
Anonymous
The Truth

Why the tie to Enron?  Enron was a publicly held company.  There was no venture capital money involved in it.  Venture capital money did not dry up becaus of Enron.

JumpHme did not get venture capital money because it was nver and never would be a profitable entity the way it was structured and operating.  It never would be operated at a profit.

Please get your facts stragt and quit provided inaccurate statements.

 

 

Jun 30, 2008 06:45 AM #10
Rainmaker
1,477,608
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

The Truth?  Sock Puppet?  Doug?

Chris it was hard at first I think for some of us to get our brains around what it (Jump Home) was... even in Columbus. Free?  Why? What's the catch?   I know the timing sucked.  I was wary, I started using it, loved it and then it folded.

I did not remember about the builders using it locally ..

Never made a profit.  Isn't that true of lots of web 2.0 today?

JumpHome was an idea way before it's time...

Jun 30, 2008 04:26 PM #11
Rainer
41,371
Chris Svec
Chris Svec - Columbus, OH

I'm opting for the high road until this person steps up and includes thier name.     

Jul 01, 2008 01:05 AM #12
Rainmaker
1,477,608
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I think that is the best, Chris, 

"The Truth" reminded  me immediately of the "Herbie" letters. 

And to everyone who asked no I don't really think it is Doug, just that he has admitted to sock puppeting on his own posts.

Jul 01, 2008 01:28 AM #13
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