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Why You Should Focus On the Great Client Only

By
Education & Training with Berman & Pollinger, LLC.

You should focus on shifting from attempting to serve any and all potential customers to identifying and serving your ideal clients better. This upgrading process ultimately helps your viability and is continual, so keep losing the average customers and replacing them with those that are loyal, profitable and enjoyable.

Some key points to keep in mind -

- Remember profitability is dependent on serving your ideal/best customer not every customer. It's ok to lose customers that are too costly.

- Pay attention to all customers for niche and innovation ideas, but get to know the top 20% of your customers.

    • Why they use your service.
    • What they want improved about their lives.
    • How they feel and talk about you.
    • How you can improve your service.

- Define your great clients as the ones that keep using your service and refer others consistently.

 

Carpe diem,

Chris

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Comments (2)

Richard Dolbeare
Inactive - Wailuku, HI
Living the Hawaii Lifestyle
It's important to have a niche and it should be one that's a good match for your skillset.  It's much easier to put a round peg in a round hole than in a square one.
Mar 25, 2008 06:41 AM
Jackie - computer-training-atlanta.com
770.498.7333 - Atlanta, GA
Learn to leverage technology to get more done.
Chris - great food for thought.
Apr 17, 2008 11:27 AM