What we hear being echoed over and over again is agreement that home buyers are searching on line. It is well known that perhaps over 80% of home shoppers begin their home search on the Internet. Research reveals that the average home buyer is searching on the Internet for approximtely 6 months before actively engaging a real estate professional. So, it is easy to understand that on line home buyes have the opportunity to view many properties for sale listed by many agents.
If the above is true and home buyers are on line in great numbers... It is fair to say that real estate professoinals NEED A WIDE NET... a smart plan of action would be to have as many properties via virtual tours on the Internet as possible. Think of each of your listings as a real estate bill board. If you had numerous bill boards around town, across town and out of town odds are people would notice you and they would get your message.
Successful Idea: McDonalds and Burger King learned early to franchise their efforts and offer numerous LOCATIONS to the public, so when people want a hamburger, odds are there is a drive-through window nearby! Your plan of action should be the same. When home buyers are looking at homes on line, just like the hungry traveler who decides they want a hamburger, your property needs to be there in plain sight with an impressive virtual tour presenting good clear photography, clearly written property descriptive text, agent contact information with working phone numbers, working email address and web site links that work properly and do NOT error.
You and your property have a few moments to make a lasting professional impression on a prospective home buyer or seller.... it will be clear to viewers how you market your properties on line and how much you care about your sellers and their homes.
Become a tour linking expert. Install your tour links on Realtor.com (per tour vendor), multiple listing services (IDX links only), real estate company web sites, your personal web site, Google and as many Internet portals as you can. Remember the convenience of the nearby drive through window to buy a burger ... you too can franchise your efforts and work smarter not harder!
Too often on line home buyers are disappointed by poor quality photos, not enough photos, poorly wirtten property text, stale listings, etc. These disappointed home buyers simply move on to the next property for sale. Remember if a home buyer is viewing a high dollar home, they expect to see a high dollar tour of that home... in their mind they will be invesring their money, thousands of their dollars in to the right home, the virtual tour images represent their investment ... this is why home buyers often feel cheated when they view a home on line that offers few or not enough visual images. This feeling of being cheated, moves them quickly to the next home for sale.
You WANT on line home buyers to tour your properties over and over again. You must give them a virtual tour worth the return visit. You must decide what kind of virtual tour suits your property the best. You must take in to consideration how the property shows, your seller's expectations and your marketing budget.
It is human nature to enjoy the hunt... but when the search is over, wild horses will not keep a home buyer from contacting you if you have the home they are searching for. When did you last purchase something major without doing your homework? You WANT visitors to your virtual tours to tell friends and family about your properties. You WANT visitors to email your virtual tours to interested parties. You WANT sellers to see what you can do for them. Your objective is to build an Internet maketing plan that knocks your competition out of the ballpark!
Once you have a powerful Internet Marketing Plan in place .. it won't matter that a home buyer contacts you about one of your properties and decides to purchase another. That is the idea! Your mission is to build a machine that brings to you buyers and sellers on a regular basis.
Hundreds of real estate professionals in Atlanta, GA, North Florida, etc. have discovered HomeScenes.com Virtual Tours... we are leading the way in technology and helping agents develop powerful Internet Marketing Plans that beat the competition!
Visit us at HomeScenes.com - 877-594-1193
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