Presenting Staging to the Seller. Staging in Burlington

Reblogger Sharon Tara
Home Stager with Sharon Tara Transformations

Although written by a Burlington, Ontario home stager...this information pertains to real estate agents anywhere.  Janice Ankrett's advice on how to introduce the subject of Home Staging is just what the doctor ordered for every agent who has ever been concerned about insulting or embarrassing a seller.

The only thing I would add is that I recommend agents "suggest" a consult with a Home Stager, instead of offering home staging as part of their listing package.  Sellers take the process more seriously when they pay for it.

Original content by Janice Ankrett

Staging!!! 

My home doesn't need Staging!!!

That's not the reaction a Realtor wants to see during a listing presentation. 

Fear of just such a reaction keeps some Realtors from even broaching the subject. 

Staging should be:

  • presented as one of your marketing tools.
  • described as the method of changing their house from Living mode to Selling mode. 
  • defined as helping their home appeal to the greatest number of buyers.
  • used to make their home appeal to buyers of varying tastes.
  • presented as a way to increase the appeal of their MLS photos to be done by your professional photographer. 

Staging should not be presented as a criticism of their home or lifestyle. Focus on Selling mode and how it differs from Living mode. 

Use 'Before' & 'After' photos to show the difference between Living and Selling mode. 'A picture is worth a thousand words'.

Then, send in your Stager to do the nitty gritty part of changing their home from Living to Selling Mode. 

It's our job and we love it!

Living mode Selling mode

 

 

 

Serving Burlington,Oakville, Milton, Hamilton & surrounding areas.     905-467-5353

Focusing on Occupied Homes

 

 

 

 

 

 

 

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Topic:
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New Hampshire - Real Estate and Life in The Granite State!
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Advice for Sellers

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Rainmaker
142,236
Diana White-Pettis
Bennett Realty Solutions - Upper Marlboro, MD
GRI, CDPE, CNE, WHC Upper Marlboro Homes for Sale

This is a great article. This topic can be a touchy one if it's not presented in a diplomatic manner. I agree that we "suggest" a consult with a Home Stager, instead of offering home staging as part of their listing package.  You are correct. I tend to believe sellers take the process more seriously when they pay for it.  Thanks for sharing.

May 06, 2014 07:12 AM #1
Rainmaker
1,248,513
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

Sharon:

Nice choice for a re-post. Great job and very simple improvements everyone could make. 

May 06, 2014 09:04 AM #2
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Diana:  I've found sellers to be more invested (literally) when they pay.  I end up spending more time at the property and more of my suggested "homework" is completed after I leave.  The results are less impressive when an agent offers two free hours of staging.  The sellers tend to take what they can get, and don't invest any further.

Alan:  Janice did a great job on this and I am happy to share it.

 

May 06, 2014 09:13 AM #3
Rainer
220,146
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

Excellent reblog! Real estate agents shouldn't look at home staging as us stagers telling them they're doing something wrong. We're here to help and happy to do it!

May 06, 2014 10:00 AM #4
Rainmaker
819,643
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Good reblog choice!  Often it's "how" staging is presented that determines the sellers' readiness to consider it, and realize what a bonus their agent is offering them!!

May 06, 2014 10:34 AM #5
Ambassador
3,801,136
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sharon- glad you reblogged this!  We stagers have to help agents with bringing upo the topic of staging .

May 06, 2014 11:12 AM #6
Ambassador
3,982,164
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Sharon, Sellers think staging is decorating. There is so much more to it.

May 06, 2014 11:25 AM #7
Ambassador
1,651,000
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Sharon emphasizing the difference between living and selling mode is key.   I also like your suggestion, sellers will take staging serious when they have to pay.  Thanks for reblogging.

May 06, 2014 03:38 PM #8
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Suzanne:  Our goal is to sell the home....we have no monetary interest in the home!

Maureen:  Explanation is key to convincing a seller what is in their best interest.

Kathy:  and Janice does that perfectly!

Debbie:  Staging is so misunderstood!

Jennifer:  I agree...once they understand they need to present a marketable product, they are more open to the suggestions for improvement.

May 06, 2014 11:29 PM #9
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Rainmaker
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Sharon Tara

New Hampshire Home Stager
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