Although written by a Burlington, Ontario home stager...this information pertains to real estate agents anywhere. Janice Ankrett's advice on how to introduce the subject of Home Staging is just what the doctor ordered for every agent who has ever been concerned about insulting or embarrassing a seller.
The only thing I would add is that I recommend agents "suggest" a consult with a Home Stager, instead of offering home staging as part of their listing package. Sellers take the process more seriously when they pay for it.
My home doesn't need Staging!!!
That's not the reaction a Realtor wants to see during a listing presentation.
Fear of just such a reaction keeps some Realtors from even broaching the subject.
Staging should be:
- presented as one of your marketing tools.
- described as the method of changing their house from Living mode to Selling mode.
- defined as helping their home appeal to the greatest number of buyers.
- used to make their home appeal to buyers of varying tastes.
- presented as a way to increase the appeal of their MLS photos to be done by your professional photographer.
Staging should not be presented as a criticism of their home or lifestyle. Focus on Selling mode and how it differs from Living mode.
Use 'Before' & 'After' photos to show the difference between Living and Selling mode. 'A picture is worth a thousand words'.
Then, send in your Stager to do the nitty gritty part of changing their home from Living to Selling Mode.
It's our job and we love it!