Find Success in Real Estate: Play to Your Strengths

Real Estate Broker/Owner with Providence Group Realty TREC# 0608931

To excel in real estate and to find satisfaction in doing so, agents must understand their own unique patterns and intrinsic design.  True excellence can only be achieved by becoming an expert at finding, describing, applying, practicing and refining one’s strengths.  By shifting from the traditional focus of trying to identify and improve on weaknesses, to focusing on intimately knowing and building upon personal areas of strength, an individual can achieve a dramatic increase in personal performance and happiness.


The beauty of being in the real estate industry is that each and every agent is the CEO of his / her own business. The only person who can impose less than ideal circumstances on you -- is you.


Even when income requirements are met, no job will seem fulfilling unless a person achieves self actualization in the process.




What is this about? According to SIL International, a person's learning style is made up 4 learning style factors which include learning type, personality type, sensory preference (modality) type, and brain dominance type. To understand what you need to learn at your highest and fullest capacity, you must know your personal results in each of these areas.


Together, your personal type factors work to create a profile for your personal learning style. Researchers have been able to categorize 4 high level learning styles. You can use the links below to assess your personal type factors, and then discover the attributes of your learning style profile.


Style Diagnosis by

Type Factor Results

Relational Learner Style

Analytical Learner Style

Structured Learner Style

Energetic Learner Style

Learning Type

Meaning Oriented

Theory Oriented

Solution Oriented

Activity Oriented

Myers-Briggs Personality Type





Sensory Preference Type





Brain Dominance Type






Why is knowing your learning style important? From your choice of brokers, practice areas & office settings, to adapting your own personal hiring and training practices to meet the needs of your clients and teammates, learning style awareness is critical to your success as both a follower and a leader.


For example, an agent who presents with an energetic learner style will probably feel stifled working in a capacity that isolates her to an office environment (desk duty), confines practice to a single (or limited) area of specialty (e.g., REOs or short sales), or requires paperwork-intensive / behind-the-scenes production (e.g., transaction coordinator).


In contrast, an analytical learner, might find joy in any of those roles, but would rather chew off her arm than be stuck in a brokerage where she feels that leadership lacks competency, or perceives that operational and cultural systems are underdeveloped or ambiguous.




What is this about? In 2001, Marcus Buckingham and Donald O. Clifton published Now, Discover Your Strengths. For many of us, this book was a game changer in terms of the framework it established for diagnosing individual talents and strengths.


As defined by the authors, a strength is "the ability to consistently provide near-perfect performance in a specific activity. The key to building a strength is to identify your dominant talents, then complement them by acquiring knowledge and skills pertinent to the activity." The authors suggest that without natural talent in an area, one will only achieve modest improvement by focusing on knowledge and skills,which is a mistake most people make when they assume that, with practice, almost anything is learnable. A weakness is then defined as "anything that gets in the way of an excellent performance" (Buckingham & Clifton, 2001).


To find your strengths, consider taking the Clifton Online StrengthsFinder to uncover your dominant talents and themes (strength profiles).


Why is knowing about your personal strengths important? In terms of building on strengths and managing around weaknesses, it is important to distinguish areas of weakness by those where individuals lack skills or knowledge versus those where natural talent is missing.  To ascertain the difference, one can assume that if the skills and knowledge have been acquired in a certain area, and one’s performance is still sub-par, that the area is a weakness due to missing talent. These pursuits should be immediately halted.


The objective is not only to find your individual strengths, but to find your STRONGEST strengths. When you are doing ONLY the things that you do best, you will accomplish phenomenally more than if you worked your fingers to the bone for the rest of your life trying to improve on any of your weaknesses or lesser strengths.


The ultimate goal in a business environment would be to leverage your strengths with the strengths of others, to attain higher levels of self-actualization, production, and achievement than could be accomplished on an individual basis. Adapt your business plan, marketing plan, and expectations to play to your strengths, and watch your career soar!


"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people will not feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone and as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others" (Williamson, 1992).




Buckingham, M., & Clifton, O. (2001).  Now, Discover Your Strengths.  New York:  The Free Press.


SIL International (1999) Personal Learning Style. Retrieved from

Williamson, M. (1992). A Return to Love. New York: HarperCollins.


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Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

That's all well and good to spotlight on you the agent, broker to see the little boy or girl inside. How you tick, are wired. But turn around the spotlight. See the buyer and seller in the audience. THEY drive the day to day one at a time. Write, talk, connect with them. It is all about them, not you and me. It's called service. Can I help you.

But done with passion, creative story telling without leaving anything out. Buffet selection loaded, country style home town it's okay to reach a little for seconds, thirds. To be served up. not go away hungry. Not put off, not teased, but pleased. All done using video, imagery, maps, plats, being a wordsmith. To be remembered in the engagement as the portal for information. For a slew of little things above and beyond the herd. Using all the media streams. All the time. You may doze but your office nevers closes online. Rich is inside grateful, not a bank account number. Not stuff around you.

May 11, 2014 04:55 AM #1
Amanda Thomas
Providence Group Realty - Plano, TX
​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™

@Andrew Mooers, thank you for the feedback. So many agents set themselves up for failure by pursuing things that leave them empty and unfulfilled. They choose the wrong business partners, the wrong business models, and the wrong customers to work with because they don't know any better.

When you are a lunch lady who hates kids and cafeteria food, no amount of lying to yourself or forcing yourself to go through the motions will earn that 'customer service of year award'.

When you have the fried chicken expert deliriously happy to make and serve up the fried chicken, you will have happy customers! Aces in their places.

May 11, 2014 05:03 AM #2
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ

Excellent post on success today... wish you all the best in the future! Liz Harris in Chandler AZ

May 12, 2014 10:15 AM #3
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Amanda Thomas

​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™
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