What does Days on Market mean to you? How do you win in today's game?

Real Estate Agent with Keller Williams Realty East Valley

Days on market in the Phoenix real estate average 80 for May 2014.  We have seen the number of listings increase dramatically over the last 18 months and are just over 26,000 homes actively listed.  What the days on market tells us is that we on average are seeing homes sit for around 80 days before they sell.


What does this mean to you as the Seller?

This means that you need to be more concerned with who you choose to represent  you in the sale of your house.  If the average agent is selling a house in just under 3 months, are you willing to let your house sit on the market that long or are you going to choose an agent with a better and faster selling history?  Chelsea Elwood, listing specialist with Chelsea Elwood Realtors at Keller Williams Realty East Valley averages 22 days on market for her Sellers.  Chelsea believes in accomplishing dreams and not wasting time which means that pricing is critical.  When you price your home correctly the first time, we do not need to waste time, effort or stress on price reductions or trying to gain attention from the marketplace. 


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How do you position yourself to outperform the competition?

Simple.  Price according to your goals.  If your goal is to sell as quickly as possible and net the most amount of money, listen to your real estate professional and price it right the first time.  By pricing the house correcty, you will be attracting the appropriate buyers and creating a buzz about the hot new listing in the neighborhood.  Make sure your pictures, marketing plan and marketing materials set you up to match the goal as well.  It is important to have a consistant message throughout the transaction.


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