I was reading Sharon Simm's post about Website Content and was wondering why is it that sites like Advanced Access that host so many of the Realtor websites rate so high with the search engines when their content is essentially the same.
These websites look the same. They feel the same. The links are the same. The writing is pretty much the same. Yet... they are popping up high in placement.
Only a few Realtors I know actually update their Advanced Access sites to personalize them. The rest do not.
So... the question is why is it that these sites rate so high with placement and usually show up on the 1st or 2nd page of searches? What are they doing that is so special?
Can someone enlighten me?
Comments (13)Subscribe to CommentsComment