Overused Words in Real Estate: Motivated, Serious & Flexible

Reblogger Kathy Schowe
Real Estate Agent with California Lifestyle Realty DRE# 1780607

We see these all the time... but does that mean they don't convey the truth?  What real estate words bug you?  How about "easy to show"?  Or "fabulous...anything"?  



Original content by Chris Ann Cleland VA License # 0225089470

Overused Words in Real Estate:  Motivated, Serious & Flexible

If I never hear the words motivated, serious and fleixble again, I would be a happy Motivated, Serious & Flexible are overused in real estatecamper.  These are words that real estate agents use to the point of excess.  And the reality is, talk is cheap.  The seriousness, motivation and flexibility can be shown in an offer or counter offer.

Last week I got a call from a Buyer's Agent that had a "serious and flexible" Buyer.  They didn't want to waste any time getting their offer together on my listing.  I called my Seller, asked what settlement date worked best for him (Buyer's Agent asked on behalf of the flexible Buyer.)  Calling the Buyer's Agent back with that date, I was thrown out another date as an example, and it was stressed again that the Buyer was "flexible" and wanted to do what worked best for the Seller.  Odd.  I just told you what worked best for the Seller and clearly, it is not working.  Five days later and I'm still waiting on that offer from the serious and flexible buyer.

Motivated is another one that gets under my skin.  Listings will often say, "Motivated Sellers.  Make an offer."  Really?  Motivated?  If they were motivated, it would show in the list price, not canceling showings and in getting the home ready for the market.  You don't need to TELL us you're motivated when you can SHOW us.

Actions always speak louder than words.  Put your best foot forward when listing and when making offers.  To find out what that best foot should be, consult a local agent.

Chris Ann Cleland, Associate Broker- Licensed in Virginia, GRI, SFR, Northern Virginia Short Sale Specialist. Affiliated with Long & Foster, 7526 Limestone Drive, Gainesville, VA 20155.  To contact Chris Ann, call 703-402-0037 or email chrisann@LNF.com.  Or you can visit her website:  www.nvarealestate.net.

The opinions expressed in this post are those of Chris Ann Cleland, not those of Long & Foster REALTORS®.


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Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Agree with this sentiment.  I don't even register these buz words in listings anymore.  They'll reveal how motivated they are once they receive the offer.  

May 14, 2014 02:33 AM #1
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Kathy - I had to smile at your title, so often when I see, or I am told words like this to describe a buyer, or seller they seem to act opposite of their descriptions! Suggested!!!

May 14, 2014 04:35 AM #2
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

You are preaching to the choir.  I fully agree there is only so much flexibility a person will agree to.   

May 14, 2014 09:07 PM #3
Frank Iglesias
Working With Houses, LLC - Atlanta Real Estate Investments - Lawrenceville, GA
Atlanta, GA Real Estate Investor

Amen.  We have motivated Sellers in our market with listings well above market value.

May 14, 2014 11:52 PM #4
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I saw Chris Ann's original post.  I agree with both of you, those words are overused!       

May 14, 2014 11:57 PM #5
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

There is a long long list of words overly used in our advertising with many now having a negative affect vs a positive influence in the advertising. 

May 15, 2014 12:12 AM #6
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Fabulous darling! I know some old celeb used to say that...fluff.  That is all it is! Tell me what I need to know!

May 15, 2014 12:22 AM #7
Victoria CB Trees
Victoria CB Trees Real Estate Services - Chiloquin, OR
Principal Broker

I agree 100%.  Buzz words drive me nuts because it means the agent wasn't really concentrating on the best thing to say about that particular listing.  My most hated phrase is "must see."  What in the heck does that mean, anyway? 

May 15, 2014 02:51 AM #8
Sellstate Partners Realty - Cooper City, FL
Selling Broward County Homes with Passion!

So true! Proof of pudding is in the eating & sellers & buyers alike too often don't act like they're flexible, motivated & serious. Good Post!

May 15, 2014 05:14 AM #9
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Kathy - Indeed they are!  Your post reminds me of a buyer who insisted on submitting an offer well below asking price but demanded I tell the seller's agent they were "serious" buyers.  I said the offer would let the seller know whether they were serious or not....his offer price was in conflict with that overused "serious" word.

May 15, 2014 06:35 AM #10
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I caught the original that was featured.  It is a great post and a good reblog.  My problem is not with you, but AR should send the original out in the RainDrop unless there is a significant lead in that effects the original content.

May 15, 2014 07:23 AM #11
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Words we hear frequently lose their message, as we become desensitized.

May 15, 2014 02:53 PM #12
Jordan Gouger
Keller Williams Realty Inc. - Austin, TX
Helping you to achieve your housing goals!

I love the phrase "Won't last long". It seems like everytime that is in the MLS, that home has been on the market for several weeks. 

May 20, 2014 05:19 AM #13
Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

I love "Looking for the Right Buyer" - over priced and not going to appraise.

Sorry I haven't been around for awhile.  I will do better. 

Check out what I just posted, that involves you.  Blog Entry: Print Media Creativity - Kathy Schowe in the Spotlight

May 20, 2014 12:19 PM #14
Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

I'm changing my vote to..... "At the end of the day..."  Kind of funny, I saw on one of those end of the year best of shows that it was the most overused phrase of the decade!  I did LMAO! 

May 20, 2014 12:27 PM #15
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Kathy Schowe

La Quinta, California 760-333-8886
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