Take a sad song and make it better

Real Estate Agent with YourStories Realty Group powered by Castles Unlimited® MA# 9517963

A Win-Win transactionTake a sad song and make it better is a line from the Beatles classic, Hey Jude.  In real estate you are constantly given sad songs and you have a choice. You can take a sad song and make it better, or you can start blaming someone else and pointing the finger.  Good to great agents never point the finger and will always look to make any sad song better.  For instance I just closed on a home with clients where everyone at the table was happy.  There were Seller  shared stories of the house construction, the quirks of the property shared with the Buyer.  On the Buyer's side they shared that although they had never met the Sellers and had not lived in the town for some 20 years that the Buyer's sister was a friend of the Seller's daughter.  Once these connections were made at the table all the sadness of Selling the home melted into the understanding that they were leaving their home in the hands of a new family, a family with ties to the community and a good family.

Loan officer, Buyers and Larry

Loan officer, Buyers and LarryBoth the listing agent and I knew the Seller was not pleased to have to move on from this home.  We worked at making the transition for the Seller's as easy as possible.  My buyers adjusted their needs for access to the home and final negotiations knowing that a win-win situation was best for all. There are days when you are proud of the work you do for people who need understanding and care beyond the transaction.  Caring about people is a characteristic that differentiates one agent from another.  I am not talking about bending over backwards trying to make your client like you.  For gosh sakes, your clients are not your friends, they are your clients. They deserve a great deal from you, but friendship is not a requirement at all.  It is ok to be liked, but I would much rather be respected for my efforts on behalf of a good transaction for all parties.

I often say, when asked what I do for a living, I listen for a living.  Listening to the needs and wants of your clients and prospects gives you insight into their bulls-eye and this is where you aim all your arrows.  It is not enough to close a deal, you want to take all the sad songs and make it better.

Posted by

Larry Lawfer, Realtor®YourStories Realty, It's all about you,

Larry Lawfer


Realtor®, Director of Marketing

YourStories Realty Group powered by Castles Unlimited®

837 Beacon St

Newton, MA 02459

larry@yourstoriesrealty.com, 617-774-8292


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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Larry, so true that friendship is not a requirement, but if it happens so much the better! Enjoy your day!

May 15, 2014 10:15 PM #1
Richard Weeks
Dallas, TX
REALTOR®, Broker

Larry very well said.  I must say on many occassion I have become friends with some clients.  Also I just had to hit the suggest button.

May 15, 2014 10:25 PM #2
Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

Wayne, thanks, as always, for stopping by.  Your words help me enjoy the day just a bit more.

Richard, thanks for the suggest button.  I am enjoying watching the Rangers efforts without Ryan Nolan anywhere to be found this season.

May 15, 2014 10:39 PM #3
ReadySetLoan Condo Approval Team
ReadySetLoan Condo Team LLC - South Windsor, CT
The FHA/VA Condo Project Approval Specialists

That is a great story, Larry.  I especially appreciate that you "listen for a living".  Listening is a skill that most think that they have but don't.  A skilled listener is one that success follows.

May 15, 2014 11:09 PM #4
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Larry, listening is a good trait to have when you are in our type of business. Great point!

May 15, 2014 11:44 PM #5
Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

Eric, two ears, one mouth so I listen more than I talk and when I talk it is usually a question to be answered. Those asking the questions are those leading the conversation....most agents think the opposite. Thanks for your comments.

Michael. It is always nice to see your face and read your comments, thank you.

May 16, 2014 03:07 AM #6
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Larry Lawfer

"I listen for a living." It's all about you.
Storyteller Marketing changes the game, call here now.

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