Ways to BE AWESOME with Craigslist AFTER the apocolypse!

Services for Real Estate Pros with PipelineDeals 12345   

Are we all cried out yet?  

Are we still quivering in the corner mumbling about the good old days when we could spam the "Real Esate for Sale" section with anything but a specific listing to maximize our lead capture ability? 

Well-- Craig Newmark put his foot down loudly, but all is not lost.  While we dry our tears, and ponder this cruel, cruel world, we need to look to those that inspire us.  Look to the great minds and leaders of our time that always ooze with pure, undulterated genious. 



It's a little obvious but the person I look to in this scary and uncertain time of Craigslist is the legen (wait for it)....DARY Barney Stinson.  When I ask myself "What would Barney Do" this is what materialized.



So, because one should not question this great mind... it drove me to look for the opportunities that still existed amongst this Craigslist crisis.  I found quite a few pretty sweet little nuggets-- enough to fill an hour on a recent call I did for Market Leader. 


3 tips to be more awesome with Craigslist

#1:  Post your listing in 3 different sections of Craigslist

  1. Real Estate For Sale
  2. Gigs- Events
  3. Services - Real Estate

#2: You CAN have hyperlinks                

  1. In the Gig-Events section, live links are allowed. 
  2. If you're asking yourself, who the heck cares-- b/c no one would go there to look for real estate listings?...then check out tip #3
  3. (I just added this part to clarify from some questions received after the initial post)  If you're also asking yourself, how is this not spamming? it's not if your post is truly an event, like "Open House" or "First Time home-owner class"

#3. Use Craigslist to get on Google!

  1. And not just on any page... page 1.  It took me all of 3 minutes to test this theory when prepping for my webinar and I got the same listing ad I posted in the real estate for sale section and events section to appear in the top 2 spots on Google organically.  Trust me, if I can do it, ANYONE can do it!
    1. Not sure how?  Check out my follow-up blog post on the steps I took...


Hungry for more? 

Watch the whole webinar on "How to use Craigslist and Classifeds to grow your real estate business".  and also learn about tips for writing effective ad headlines, using other Classified sites (yes-- the world outside of Craigslist) to generate free leads, and of course, much more :).  While I do not work for Craigslist, the tips shared were done so with the best intention to stay in compliance with the rules of Craigslist.  But beware, the rules can change at anytime, so be ready to adapt-- and in the mean time DIVERSIFY your lead gen efforts!

Free downloads: download class notes, slides, a list of Top Craigslist Ad Headlines suggested from over 900 agents on the call! 


 Image Credits:Jeanette Nelson Webphunu





Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Rain Silverhawk 05/19/2014 12:45 PM
  2. Bob Crane 05/25/2014 03:39 PM
  3. Winston Heverly 12/23/2014 12:06 PM
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shannon shimabukuro

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Tommy Miles
Miles Realty Group - Weatherford, TX

Every time that someone places a hurdle in front of you, if you can get to the other side there will be fewer people to compete with.  CraigList is good at putting those roadblocks in front of us.  Thanks for the tips.

May 19, 2014 01:00 AM #75
Chuck Ward Local Video Marketing
Florida Mobile Fusion Mobile, Marketing, Local SEO - Tampa, FL
SMS Marketing, Google Plus Local Pages


Great webinar and post. I will definently be testing some of these out this week

May 19, 2014 01:13 AM #76
Natalie Dean
Taylor Properties ~ SERVING MD/DC/VA - Chevy Chase, DC
DC Metro Luxury Agent 202-438-1056

I love this! Anything that is short sweet and SIMPLE is great in my book! We are so inundated with how to market the best way and these tips are wonderful. I will be trying to today. Thank you.

May 19, 2014 01:52 AM #77
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

Good stuff....check out my post today on the wrong way to use Craig's List.


May 19, 2014 02:02 AM #78
Steve Conley
The K Company Reatly - Islamorada, FL
Realtor in the Florida Keys, Islamorada, Key Largo

Shannon, Thanks for the info and the great power hour. I'm still using Craigslist since the "world collapsed"; your info will help me do it more effectively.

May 19, 2014 03:52 AM #79
Alyson Engelbrecht
Bellevue, WA

Love the post Shannon!

May 19, 2014 04:29 AM #80
Jeff Jensen
The Federal Savings Bank/Lending in 50 states - Greenwich, CT

I could certainly use a primer on social media utilization.

May 19, 2014 07:46 AM #81
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ

Thanks for the great take.  Look forward to the next one.  Liz Harris in Chandler. 

May 19, 2014 09:49 AM #82
Chuck Ward Local Video Marketing
Florida Mobile Fusion Mobile, Marketing, Local SEO - Tampa, FL
SMS Marketing, Google Plus Local Pages

Shannon, is there a way that you can create another post more specifically what you did to use the Google aspect of CL.

I went back to your post on CL after searching it (it is still #1, but the post was removed)

May 19, 2014 10:29 PM #83
Shannon Shimabukuro
PipelineDeals - Kirkland, WA
Smart Selling Made Simple for Brokers

Andrew: Well said-- no use cryin over spilled milk :)
Michael: You should!  PS-- one of my best friends married a setunsky (they are in Prague).  You must be good people :)
Edie: fun tip, huh?
Lynn: yes i do!  ths- you too!
TG: good luck!
Rob: Thanks- hope it works for you
Mike: ha-- you're not alone my friend.  good luck!
Richie: do tell-- what is Richie's list-- is that something you made up?
Jeffrey: I know-- cat's outta the bag-- my bad!  BUT-- if it's any consolation- I promoted using this section as intended, to promote open houses there...
Janis: really?  hmmmm... maybe it's just seattle that it works?  i did only test there.
Bill: I think with the changes CL cleaned up a lot of the obvious scam and spammers. 
Jeanne: Interesting-- let me know of other strategies that do work for you!
Sheri: I've heard that too, but also heard of some great high-end buyers that were captured too...just never know!
Dana: if you've got the time, it can't hurt!
Patti: Thanks so much!  glad my efforts paid off on this one :)
Tad- thanks!
Warren- you're welcome!
Dagny: you're welcome
Gabriel: thx! i love learning about new tools!

May 20, 2014 03:19 AM #84
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Craigslist was a huge source of getting prospects for many agents. It's good to see people are figuring out ways to still have success using craigslist. Thanks for the advice.

May 20, 2014 08:40 AM #85
Mark Don McInnes
A sincere thank you for the webinar as well as the post. I will go back again to review everything. Always seem to forget something, notes or not. I was impressed with the E'bay information. May be common knowledge to many. New to me.
May 20, 2014 10:20 AM #86
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

A sincere thank you for the webinar as well as the post. I will go back again to review everything. Always seem to forget something, notes or not. I was impressed with the E'bay information. May be common knowledge to many. New to me.  Yes I made the above comment without being logged in, along with a few others.  Newbie !

May 20, 2014 10:33 AM #87
Janice Zaltman
United Realty Group - Boca Raton, FL
South Florida Residential Real Estate

Look forward to learning more. Use to utilize Craigslist a lot in past years and did well. It was very time consuming and with the changes stopped using it and found other sources. You are right. when the going gets tough the competition goes along with it.

May 20, 2014 10:52 AM #88
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Thanks for the tips on using Craigslist. I will go and check out the gigs/events section. 

May 20, 2014 12:33 PM #89
Shannon Shimabukuro
PipelineDeals - Kirkland, WA
Smart Selling Made Simple for Brokers

Stacey: yes-- good idea- seminars work great in the events section!
Gene: great- i hope it's easy to digest for you
Emily: thanks for sharing your story-- that really stinks.  Good idea to ask sellers about posting preferences.
Lyn: Well-- if you choose to play in the CL space-- then we're stuck with their rules.  They do generate a significant amount of consumer traffic still, so that's the main reason you'd choose to use it.
Kimo: Sure does!  Well-- i can think of lots of reasons, the main one being they just aren't ready to talk to an agent yet. 
Matthew: Um-- more is good if you have lots of unique listings.  More is not more if it's just more of the same...
Christi: Thanks-- though i'm learning that i grabbed the images illegally... poop!  so don't follow my lead!!  But good luck with the strategies-- i'm pretty sure THEY aren't illegal!
Pat & Wayne: We will see, huh?!  Good luck and way to keep on top of all the new stuff.
Nina: Hey single awesome agent! thanks much!
Travis: Great!  Hopefully you can watch it somewhere fun :)
Don: You're welcome.  Keep me in the loop of other ideas you hear about
Sharon: Awwww you're too sweet.  thanks!
Jill: Hope it works-- try to keep your headline Google-able if you're using those other sections.
Suzanne: ha- agreed!
Larry: checking now!
Chuck: Sure- will do... but may take me a few days...

May 21, 2014 04:33 AM #90
Karen Seeman
Exit on the Hudson Realty - Tenafly, NJ
CDPE, (201) 247-0556, bergencountyhomes4sale.c

I was hoping someone could help out with Craigslist.  I haven't had much luck with here in northern NJ, but that's because we may be a different breed ; )) 

How could it possibly hurt to try Craigslist again?!  Thanks for being so upbeat and fun in your video and adding the video to your post.  I'm going to check out the full seminar now.....


May 26, 2014 05:52 AM #91
Roseanne Campagna
John L. Scott RE Maple Valley, WA - Maple Valley, WA
Kent/DesMoines/Blk Diamond/Renton/Maple Valley, WA

Shannon, thank you for this awesome post. I definitely felt the pain. It seems like there is always a new road block to work around requiring creative solutions.

May 27, 2014 03:59 AM #92
Suzanne Strickler
Realty Mark Associates - Havertown, PA
School is never out for the Succesful.

Shannon ~ That was news about the link usage in the Gig-Events section. Thanks for sharing this.

Dec 03, 2014 03:15 AM #93
Anne Lok
Blue Elephant Realty Inc., Brokerage - Toronto, ON
Toronto Modern Real Estate

Great informative post. I will definitely be posting all my workshops events in the gigs section!

Dec 10, 2014 11:57 PM #95
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Smart Selling Made Simple for Brokers
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