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Staging this home was a breeze! Except for...

By
Home Stager with Arkansas Staging Professionals

I have to smile as I think about the experience of staging this beautiful home in Searcy, AR. 

staged living room

As you can see, the home has beautiful architectural details and classy furnishings, so the staging really only consisted of working with what the home owners already had (I supplied the art) to accentuate what the home buyers will love about this property.

The comical part of the experience was the interaction with the home owners. They are wonderful people, full of spirit and energy! And like most people, they love to display family pictures. I myself have family pictures displayed in my home, but my home is not on the market.

A familiar challenge Realtors and Stagers run into is convincing home owners to take down the personal pictures. Home buyers just have a difficult time envisioning the home belonging to them when they walk through the home and are barraged with some one else's family.

 After many compliments are paid to the home owner about the beauty and love that are obvious in the photos, I gently help them understand that home buyers are going to be distracted by the pictures because they are so personal. For instance, when you walked into this home, the picture to the right is the first glimpse of the rest of the home. This is what I call the "first impression zone".  Above the mantle were numerous family photos and large Christmas-looking garlands complete with tiny white Christmas lights aglow. I remember walking away and thinking that there must be a beautiful fireplace underneath all that pretty decor.

By removing the family portraits and clearing off the mantel I was able to make the fireplace the gorgeous centerpiece that it deserves to be! The same strategy was applied to the rest of the rooms in the home, allowing the home buyers to walk away and remember all the gorgeous architectural details of the home, rather than the pretty decor and smiling faces of a strangers family members.

 

But I must share with you the toughest part of the stage. Home owners are very emotionally attached to their personal photos and unique collection of various items. There was one portrait in particular that was very difficult to ask the home owner to remove. It was the sweetest  pregnant Angela Spearmanpicture of them during the last months of their pregnancy. Professional and stunning as it was, it commanded too much attention in the master bedroom suite - the most intimate part of the home. I had to place myself in the home owners shoes as I urged her to remove the portrait. It was easy for me to empathize because I myself am in the final month of my first pregnancy. (See pic to the left and click on it to view the adorable website I created for our soon-to-be son!)

By sharing with her my personal experiences and building a trusting relationship with her, I was able to help her feel good about removing the things that mattered most to her in her home.

Often you will hear professionals advise you to keep a distance from those you work with. But I have found that being honest and personal with my clients opens the door to a loyal relationship that reaps benefits for all those involved! I am excited to share my stories with everyone on ActiveRain because I know we are all in the same boat. And if you don't care to know about me, you will simply read other's blogs.

Thank you for visiting my profile and thank you to everyone who finds inspiration from my blogs. Together we can learn and grow into more successful and grateful professionals that benefit from networking with other professionals here on Active Rain! 

 

Comments (7)

The Entire Team of Price & Company Professionals
Price & Company Realty - Myrtle Beach, SC
Having someone come in and remove the most intimate pieces of your home is tough for most clients... but it is so essential to the selling process.  (One thing I hate to point out, though... the picture above the mantle is crooked.)
Mar 26, 2008 03:01 AM
Eugene Jones
Weichert Realtors - Somerville, NJ

Great post Angela, thanks for sharing. I agree, being honest & personal with clients builds long lasting relationships, which lead to future business.

p.s. I clicked the link to your soon-to-be-son's website, and nothing came up. 

 

Mar 26, 2008 03:04 AM
Dave Woodson
Dave Woodson - Chesterton, IN
Not the Average Agent
Great post, I think it would be hard to remove some pics, but at times it is needed to sell the home. 
Mar 26, 2008 03:13 AM
Angela Spearman
Arkansas Staging Professionals - Searcy, AR

Christopher, Thanks for post. I'll look in my other pictures to make sure it is hanging straight!

Eugene, I fixed the link. Hope it works for you now:)

Dave, removing pictures is one of the cheapest and often the easiest way to prepare a home to be put on the market!

-Angela

Mar 26, 2008 03:17 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager
Angela  You have shown that stagers don't have to be the insulting, mean  intruders that the tv shows protray.  Your post shows just how heartfelt your staging is.  The bottom line is that we want what they want...a sold house.
Mar 26, 2008 05:06 AM
Barbara S. Duncan
RE/MAX Advantage - Searcy, AR
GRI, e-PRO, Executive Broker, Searcy AR
Angela, you are so right about family photos.  I toured two homes this morning and both were full of family pictures.  I found myself looking at them to see if I knew them instead of looking at the structure of the house.  That's bad for me and bad for the client and the seller.  Keep preaching that!
Mar 26, 2008 06:59 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi, Angela.

    We invite you back to ActiveRain!  

     Much has changed since your last blog post.  

     We would welcome your return.

Aug 19, 2017 05:36 PM