Creative Marketing Idea… Featured in Market Leader

Real Estate Agent with California Lifestyle Realty DRE# 1780607

I wrote a blog about a year ago about one of my marketing ideas for creating custom business cards for each listing.  Thanks to Cathy Bureau, I found out that my idea was featured in the Market Leader Creative Print Marketing Guide!  They urge us all to always have "compelling ideas"!


When I get a new listing one of the first things I do after taking photos is to create a business card featuring the property for sale.  I heard about this idea at a real estate conference years ago- and I haven't seen any of my competitors utilizing it.  I have found that I can create my own cards using VistaPrint for under $50/250 cards.  

Each card is double-sided with 2 of the best photos of the home, usually enhancing the best feature such as the view.  Then I include my contact information, my website, a link to the listing information, and of course, the address. Some properties I have created a custom QR Code that I also include on the card.   I find that when you give these to the seller... they are more than happy to pass them out!  They are pleased with your creativity and can't wait to share them with their friends, or anyone that they think might be interested in the house.  I also have them in the flyer box at the listing, pass them out at Open Houses, and use them as  a business card as long as I have the listing.

Here are some examples of the cards I have created:







Posted by


Kathy Schowe   760.333.8886  California Lifestyle Realty  California Lifestyle Realty                                               




This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
Luxury Home Marketing
Diary of a Realtor
Be The Best In Your Field
Our Success Stories
creative marketing
marketing your listing
creative real estate ideas
marketing ideas for real estate
getting your listing sold

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Kathy, I also heard about this years ago but that never really acted on it. I think this is an awesome way to get our name out there. If I ever get any listings (primarily work with buyers), I'm definitely going to use.

May 21, 2014 09:01 AM #1
Cal Yoder
Keller Williams Elite - Lititz, PA
Homes For Sale in Lancaster PA - 717.413.0744

This is a great idea and you are right the sellers love getting these cards out. I find there are so many ideas I need to follow through on and I believe this may be one of those I act on in the future.


May 21, 2014 01:45 PM #2
Cynthia (CJ) Sleppy
Cynthia J Sleppy Real Estate - Medford, OR

This is a really great idea.  I can't wait to use this one.  Thanks for sharing.

May 21, 2014 03:18 PM #3
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

I've used them in the past.  Maybe it is time to re-check them again

May 21, 2014 09:37 PM #4
Kathy Smiley
Rodeo Realty ~ Fine Estates Westlake Village - Westlake Village, CA
Westlake Village, CA - "Making YOU Smile!"

Kathy - great idea I had forgotten about! I have a new listing we are getting photos tomorrow morning, so I will definately do this and let you know how it works! Thanks for your timely prompt!

May 22, 2014 09:15 AM #5
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Kathy Schowe

La Quinta, California 760-333-8886
What do you want to know about the desert real estate market?
Spam prevention