For over 35 years, this movie line from The Godfather has stood the test of time: “I’m going to make him an offer he can’t refuse.”
It is one of the greatest movie lines of all time. And it begs another advertising teaching moment - What makes a great marketing offer?
A great marketing offer has four distinct components...
Be as smart as the Godfather: Read the 4 specific components of a great marketing offer at Chris' main blog here
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Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency in Elk River, Minnesota. He plans and implements marketing programs for small to medium-sized businesses. Mitchell is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.
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