There are a multitude of ways technology can help you take your business to the next level and build your reputation as a top-notch REALTOR® – an agent that people love to refer to those they know. Here are three ways you can use your real estate CRM to generate quality leads, convert your leads into listings, and foster that sought-after referrals-based business.
1. Technology helps you know more about your prospects and clients.
By capturing information that people share about themselves in your real estate CRM, you’re able to leverage that information to keep in touch and build relationships over time. Here are some examples: What does Bob do for a living? What are the names and ages of Bob and Michelle’s children? What does Bob and Michelle’s dream home look like and what neighborhood is it in?
2. Technology helps you maintain consistent and relevant communications with your sphere.
Without technology, your ability to keep in touch with people soars and plummets depending on how busy you are with listings and buyers. When times are quiet, you’re a keep in touch wizard, but when things get busy, you fall off the face of the earth.
With technology, your CRM for Realtors can keep in touch with past clients and prospects for you, even when you’re not available to personally do so. And best of all, because you’ve learned about your contacts and grouped them appropriately in your real estate database, the automated communications that you send them are targeted and relevant to their specific interests and needs.
3. Technology helps you perform your job as a professional Realtor to the highest possible level of excellence.
The purchase or sale of a home is one of the most important personal and financial decisions that most people make in their lives. They want to work with an agent they can trust to do an outstanding job on their behalf.
A Realtor CRM system helps you to operate in an organized and professional manner at all times – to be the consummate professional. With a great CRM, you’ll never miss a meeting, critical details don’t fall through the cracks, you’re leading the process rather than reacting to it, you’re the consultant and the expert, and your clients have 100% confidence that you’re taking care of everything for them.
This peace of mind that the purchase or sale of their home is in the hands of an expert professional who will look after their best interests every step of the way is ultimately what the client hopes for when they hire a Realtor.
At the end of the day, technology like a CRM/ real estate contact management software, can be instrumental in helping you become a more successful agent. It’s about using the system to provide a more personalized experience, stay in touch, and service your clients better than you ever thought possible.
Ways a CRM helps you convert your leads into listings and build long-term relationships:
1. Helps you get to know people at a deeper level.
2. Helps you keep in touch with people over the long haul in a way that’s personalized, relevant, and consistent.
3. Helps you stay organized and in control so your prospects and clients view you as the consummate professional; someone they can have 100% faith and trust in to do an outstanding job on their behalf.
Are you using a CRM right now? Has it helped you do any of the things discussed in this article? Please leave a comment below!