When it comes time to sell a home in Philadelphia, every homeowner has to put on their marketing hat. Why? Because there’s a lot more to selling your house than a new coat of paint and replacing old kitchen counter tops.
Take a tip from companies, like Nike, who realized that there is a relationship between product and personal image. Nike wasn’t just selling shoes; they were selling a story about the wearer which the shoes would tell the world. To get top dollar on your home, you need to do the same, and it can be easier than you think.
For example, the explosion of small cafés and exciting, ambitious restaurants in Philadelphia is in the news. So this makes the food culture a part of what might sell Philadelphia as a place to live. So how might you market towards foodies?
Your average foodie is a Millennial and here is what you need to know about them
- Family Time: As a generation they are hitting the age where they are marrying and starting a family. Just the time for them to need a home!:
- Drive less and bike more: They often don’t own a car! So your marketing plan should address your area transit/bike trafficability to the local food scene or trendy café.
- Go & Grow Local: Have an area in your yard/garden to plant some herbs? Do it! Like access to the food scene, research how close organic friendly shopping and farmers’ market is to your home.
- Go Green: Like their love of organics, making your home eco-friendly and energy-efficient is a big way to sell your home.