Real Estate Training – Luxury Home Seller Presentation - Step #1

Real Estate Agent with Sterling Fine Properties

Even though I have sold over $100 Million in Residential Real Estate, I feel very lucky to have learned this sales process from someone who closed over $600 Million. It has guided me the last few years in all my presentations especially the Luxury Home Market.

You can use this presentation in any market... not just the Luxury Home works!

Step#1 - How To Begin

Put Them At Ease - How do you do this? By telling them right up front this presentation will only be about 20 minutes.

Set StatusAt this point, you can begin your presentation, starting with your track record of successes. Not a long rundown of all the places and things you have done. Not all the great sales, teams, or companies you were involved with. Not your whole life story. The key to success here is making it about your track record. Things you got really right. Career points or stats that actually worked out. Successes.

Example - I have sold over $100 Million in Residential Real Estate specializing in Luxury Homes specifically Mountainside, Golf Course, and Waterfront Properties. I have worked with many high-profile clients like yourself such as Celebrities, Politicians, CEO's, Doctors and Lawyers. I have also been able to position many of my home listings on the first page of Google through blogs, photos and videos.

Done! Short and sweet and to the point about your track record. This immediately puts you in a position of are now the PRIZE not them. This changes the dynamic of the presention right away.

if you do not have a huge track record, then use any stats of your team, company or past career experiences that show your successes.


Coming soon ... Part #2 - Why You? Why Now?

To your success,


P.S. Please feel free to check out all my other training and blog articles...



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Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Short, sweet and right to the point is always best.

Interesting post.

May 26, 2014 10:16 PM #1
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ

 great post today.  Wonderful insights and look forward to the next one.  Liz Harris, Chandler

May 27, 2014 10:09 AM #2
GreenTree Real Estate Services - Jeffersonville, IN
I have Your Best Interest at Heart

Thank you for that!

May 28, 2014 04:20 AM #3
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Shouldn't it really be about the seller rather than about us?

May 30, 2014 01:04 PM #4
Hugh Thomas Lorch
Sterling Fine Properties - Phoenix, AZ
Luxury Home Sales Training

Tammie...what I am teaching here is how to freame and control the appointment...this is only the first 1-2 minutes...your unique marketing ideas and strategies that you present to them later on is "all about them" as you say...

May 30, 2014 01:43 PM #5
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Trying to get on the first page of Google and was looking at your post Hugh  to compare notes 

Jul 31, 2014 02:40 PM #6
Hugh Thomas Lorch
Sterling Fine Properties - Phoenix, AZ
Luxury Home Sales Training

Charles..I think the Google Places For Business is key...almost everyone doesn't know about this and it gets you on Google Maps and more...

Jul 31, 2014 04:53 PM #7
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Hugh Thomas Lorch

Luxury Home Sales Training
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