Why Advertise if you won't do the work

By
Real Estate Agent with EXIT Blue Water Realty, Matawan, NJ 07747

I live in a community with over 1,000 homes. We have a newsletter that has advertising spots. There are 2 ads that say something along the line of home improvement / handyman lists all sorts of work they will perform, then states no job too small.

So I call the first one, get vm,  they call back and when I explain what I want done, I'm sorry I don't do that, but do you need any remodeling or updating done. ( my interpretation: that is too small to bother with but if you want to spend 5K or more I can help you.) I tell him no I am good for now.

I call the second person and it is dejavu.

I didn't mention to either of them that I am in real estate. What is it that they don't get about doing little jobs, if you do them right, they will lead to referrals for the big jobs. If you have that much work that you don't need the little jobs, then don't put no job too small in your ad. I would never call either of these people. Guess what, next year my wife and I planning to do both bathrooms and the kitchen. 

I almost felt like saying to them "Big mistake, huge" (one of my wife's favorite movies Pretty Woman, the Julia Roberts line, I don't remember the whole line, but anyone that has seen the movie more than once will recognize it).

As Realtors, there have been many times we have helped clients, where the payday was small or insignificant, but we helped them anyway, because we love what we do and in sales, all clients are important. You never know where that small deal will lead to. If you stay in touch with your database each transaction can and usually leads to other transactions that you wouldn't have gotten if you didn't do the small one.

 

 

Posted by


Karen & Bill FarragherKaren & William "Bill" Farragher,

Broker Salespersons

Cell Phone: 201-892-5640

EXIT Logo

EXIT Blue Water Realty

Matawan, NJ ,

Office Phone 732-696-8090

Email us at   KBFarragher@gmail.com

www.TheFarraghers.com

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Rainmaker
456,994
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

I am very selective about who I refer to buyers. My latest handyman would not return quotes to the buyers he was referred to. That makes me look bad all the way around. He is off my list and I get a lot of clients that need help. 

May 26, 2014 11:26 PM #27
Rainer
347,321
Raymond Denton
Homesmart / Evergreen Realty - Dana Point, CA
Capo Beach Realtor® - www.CapistranoBeachHomes.com

Last year I referred a client to an Agent in Costa Mesa, because I don't know that area and that's where she wanted to live.  He blew her off, passing her to another Agent in the office, and that Agent blew her off too - he was very short with her.  So she came back to me, explaining what happened, and asked me "why did you refer me to anybody like that?  And why did they treat me like that?"  And she was serious, she wanted me to ask them why they said what they said.  It was very akward for me, and I'll never refer anybody to them again.

May 26, 2014 11:55 PM #28
Ambassador
605,641
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552

For some reason, people who do these type of jobs often tend to change after a while.  I had one small contractor who came recommended to me.  After a couple of jobs which they performed well, on the third job things changed.  They didn't answer calls, didn't finish the job, & didn't return keys.  I had to change the locks.

May 27, 2014 12:03 AM #29
Rainmaker
2,474,711
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I remember the scene and I have had the experience of your post...Get in or get out!

May 27, 2014 12:13 AM #30
Rainmaker
270,036
Phil Stevenson, CRMP
PS Mortgage Lending 305-791-4874 or 888-845-6630 - Miami, FL
"Mortgage Nerd" in Miami, Florida and Texas

I always say advertise only what you can or are willing to do, no more, no less. The thing of it is, you never know where "small" jobs, every much like you don't know where "big" jobs will lead you either. Being professional, courteous and doing what you advertise will lead to great things and more referrals in the future, anything less is asking for trouble.

May 27, 2014 01:01 AM #31
Rainer
482,047
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

This happens WAY too commonly, Bill & Karen. Most that appear interested have a litany of excuses why they might fail at the job - and obviously it will cost more! As you and others have noted: even the smallest job done well will likely lead to more work and referrals.
Thanks for sharing,
Bruce

 

May 27, 2014 03:14 AM #32
Rainmaker
111,605
William "Bill" and Karen Farragher
EXIT Blue Water Realty, Matawan, NJ 07747 - Matawan, NJ
SFR

Tim Lorenz I'm with you

Than Maynard Could be, They should have people then - makes you wonder

Pete X That's part of sales

Tammy Lnakford You got that right 

Barry Kessler In my previous locations I've had people, new location still building database

Kat Palmiotti Always Happens

Debbie Gartner I appreciate your response and I understand your answer. Without going into details, this is not the case. I could have and would have accepted an answer that was more in line with what you mentioned. 

Kathleen Daniels Agreed

Elyse Berman So right

Gill Couto Agree- these ads have been running for yrs

Mike Baltierra I need to get a video clip of just that scene

Gene Mundt They forget to always be hungry, start each day at zero

Bill Reddington Right, they don't get into my database either

Evelyn Johnston Agreed

Sharon Parisi Agreed

Matt Brady I teach my agents the same thing

May 27, 2014 03:23 AM #33
Rainmaker
111,605
William "Bill" and Karen Farragher
EXIT Blue Water Realty, Matawan, NJ 07747 - Matawan, NJ
SFR

Teral McDowell My wife's favorite movie

Laura Cerrano I like that word "Genuine"

Edward Gilmartin Agree

Chris Giffith If they had done that I would have been happy

Michael Setunsky Exactly, the ad worked but they lost the conversion

Suzanne Otto I agree, what part of new customer do they not get

Andrew Mooers Great Idea

Ed Silva They will if you keep in touch with them

Jill Sackler How's that for business sense: Make an appointment and don't show up

Tom Arstingstall My guess is you always have referrals coming your way

Scott Seatton Jr They just don't get it

Raymond Denton Everything we do has an impact

Brian Schulman Things that make you scratch your head

Richie Alan Naggar Pretty simple

Phil Stevenson So true

Bruce Kunz It's all about service

May 27, 2014 03:45 AM #34
Rainmaker
4,432,317
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I always find it diificult to find handymen for small jobs.

May 27, 2014 04:10 AM #35
Rainmaker
761,744
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

I have often said that I would be successful at anything, because I call people back and I show up when I say I will.  It is crazy how many people in the trades dont do either.  I respect the business that says: I'm too busy right now to take on new work but thank you.

May 27, 2014 04:53 AM #36
Ambassador
2,742,788
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

I find the term "handiman" very confusing.  They advertise no job too small but unless you're remodeling a home, you can't even get an estimate.

There is a local company here that will give an estimate, for $350. 

HA!

May 27, 2014 08:16 AM #37
Ambassador
995,221
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

That is frustrating and I have similar experiences with finding someone to do a lot of little jobs around my own property.

May 27, 2014 11:04 AM #38
Rainmaker
468,072
Bill Dean
Haggerty Team St. Louis, Mo. - Fenton, MO
William Dean - Broker, Salesperson

Too many people use the line " No job too small " it has become cliche'  If you talk the talk you better ....    They should have referred you to someone else, but ONLY if it was outside their area of expertise., Otherwise they should have lived up to what thay advertised and done the small job.

May 27, 2014 11:49 AM #39
Ambassador
4,300,966
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Bill, Karen, in a small town of 1000 if they don't respond, it's easy for them to lose business and repeat business! Not a good idea! (and yes, why to advertise?)

May 27, 2014 01:27 PM #40
Rainmaker
2,781,913
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

If I have to turn down work, I do. Otherwise, my promise is absolut barring emergencies. 

May 27, 2014 02:51 PM #41
Rainmaker
3,173,531
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

You are so spot on... as agents we really do a lot for clients that's not technically in our "job description" but we do it to help and because it's a form of giving forward. You'll always get something back in the end.

May 27, 2014 09:36 PM #42
Rainmaker
808,022
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

What can I say. Some people think once you advertise that they shouldn't have to do any work I guess.

May 28, 2014 02:57 AM #43
Rainmaker
111,605
William "Bill" and Karen Farragher
EXIT Blue Water Realty, Matawan, NJ 07747 - Matawan, NJ
SFR

Gita Bantwal I agree, I have one for a different area, but this is too far for him to travel. 

Robert Rauf I am with you on that. It blows my mind.

Lenn Harley How crazy is that when most small jobs don't even cost that much

Sharon Paxson It is a tough nut to crack. You almost have to wait until you need a big job done and then throw in all the small stuff

Bill Dean I agree, I feel like it was a bait and switch, they won't get another call from me

Praful Thakkar We don't live in a small town, that is the size of the development we live in, so they have plenty of opportunity to go elsewhere. On the other hand, if they came in and did the work, I know all my neighbors( plus as a Realtor, I always have a client that needs work done)

Laura Cerrano I never turn down work, I might have to explain to someone that it is out of my area and offer to help them find someone that can better service them, at least that way they still have a good impression of me.

Nina Hollander I agree, I decided long ago that I wouldn't look at how much I was making from any one transaction to decide if I would or would not take the job. If I can service the client I take it. There have been times when I made a lot of money and times when I made little to no money on a deal. In the end it always balances out. 

Lanre Folayan Sometimes people want the success before they do the work but the only place that success comes before work is in the dictionary

 

May 28, 2014 03:30 PM #44
Rainmaker
1,260,139
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

Bill and Karen: Very nice post. It is frustating when you have to spend hours trying to track down someone that will help you with a project. 

May 30, 2014 05:09 AM #45
Ambassador
1,167,320
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Bill & Karen. Yes, How well I remember that scene by Ms. Roberts. "Big Mistake, Huge Mistake" I thought I would share the clip from YouTube.

 

,p>

Jun 02, 2014 01:41 AM #46
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